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buy The Princess and the Frog
The Princess and the Frog
Date:
11-14 Dec., 2009
Studio: Buena Vista
Weekend gross: US$ 24 M
Featured brands: Packard, Tabasco, The Times-Picayune
Comments: The Princess and the Frog takes filmgoers back to Disney's animated past as this hand-drawn film offers compelling characters in an adventurous and soulful New Orleans that lacks notable product placements except for Tabasco.
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buy The Blind Side
The Blind Side
Date:
4-7 Dec., 2009
Studio: Warner Brothers
Weekend gross: US$ 34 M
Featured brands: adidas, Auburn University, Baltimore Ravens, Barcalounger, BMW, Boost Mobile, Borders, Canon, Chanel, Cincinnati Bengals, Clemson University, Converse, Cosmopolitan, Dell, Dial-a-Down, Dodge, FedEx, Ford, Gucci, Jordan, Kentucky Fried Chicken, Louisiana State University, Madden, Motorola, MTV, NASCAR, National Rifle Association, New York Giants, NFL, Nike, Ole Miss, Pepsi, Pizza Hut, Schutt Sports, Seattle Seahawks, Spalding, St. Louis Rams, Taco Bell, The North Face, Toyota, Under Armour, University of Arkansas, University of Florida, University of Georgia, University of Miami, University of South Carolina, University of Tennessee, VTech, Washington Redskins
Comments: This week The Blind Side knocks New Moon out of the number one spot, giving “real life” brands such as Taco Bell, Spalding, Nike, MTV, Dell, BMW, and NASCAR time on the big screen.
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buy The Twilight Saga: New Moon
The Twilight Saga: New Moon
Date:
20-23 Nov., 2009
Studio: Summit Entertainment
Weekend gross: US$ 142.8 M
Featured brands: Apple, Burger King, Coca-Cola, Dasani, Jansport, Minute Maid, Nike, Porsche, The North Face, Virgin
Comments: New Moon, the second film in the Twilight franchise, topped the weekend box office sales, setting up a full moon scenario for brands. The film geared towards teens features many brands they use such as Coca-Cola and Apple, but the real winner is Burger King, which integrated an entire marketing strategy alongside the film's release.
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buy 2012
2012
Date:
13-16 Nov., 2009
Studio: Sony
Weekend gross: US$ 65.2 M
Featured brands: AT&T, Bentley, Campbell's, Chevron, CNN, Coca-Cola, Frito Lay, Gucci, Huggies, Hyundai, Jack Daniel's, Kellogg's, Lexus, Lincoln, Marriott, Porsche, Range Rover, Ronzoni, Sony, Subaru, Virgin, Visa, Volkswagen
Comments: The action-packed movie starring John Cusack and other A-listers offers plenty of food and beverage brands as supermarkets are devoured by a disintegrating earth. Tech and auto brands are also common sights as people attempt to communicate with each other and flee exploding cities in their vehicles.
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buy A Christmas Carol
A Christmas Carol
Date:
6-9 Nov., 2009
Studio: Buena Vista
Weekend gross: US$31.0 M
Featured brands: none
Comments: Holiday cheer hits the US box office as A Christmas Carol tops weekend ticket sales. Filmgoers were treated to a new, 3-D version of the classic tale along with Jim Carrey’s talented portrayals of Scrooge and his ghostly doppelgangers, but are left feeling “Bah Humbug” as the film is void of product placements.
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buy This Is It
This Is It
Date:
30 Oct-2 Nov., 2009
Studio: Sony/Columbia
Weekend gross: US$ 23.2 M
Featured brands: adidas, Aéropostale, Apple, Detroit Pistons, Fila, Gatorade, Korg, Michael Jackson, Nokia, Sabian, Synthesizer Systems Technology (SST), The North Face, Under Armour
Comments: This Is It, tops the weekend box office sales as Michael Jackson fans seek to relive the experience one more time before saying goodbye. Apparel brands Fila, adidas, Under Armour, Aeorpostale enjoy brandcameos as do tech brands Nokia and Apple. SST amplifiers, a Horg keyboard and Sabian cymbals are among the musical instrument brands.
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buy Paranormal Activity
Paranormal Activity
Date:
23-26 Oct., 2009
Studio: Paramount
Weekend gross: US$ 21.1 M
Featured brands: CoinNet, Mazda, Microsoft, Oija, Toshiba
Comments: This weekend faux documentary Paranormal Activity scared its way into the number one spot at the US box office, leaving most brands blurred out to create a sense of authenticity. Only CoinNet and the infamous Ouija board have notable brandcameos.
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buy Where The Wild Things Are
Where The Wild Things Are
Date:
16-19 Oct., 2009
Studio: Warner Brothers
Weekend gross: US $32.6 M
Featured brands: Converse, Lego, Mazola
Comments: Where The Wild Things Are explores the adventures of a young boy who disappears into his vibrant imagination full of furry monsters, ideal ambitions, and Converse sneaker brandcameos.
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buy Couples Retreat
Couples Retreat
Date:
9-12 Oct., 2009
Studio: Universal
Weekend gross: US $34.3 M
Featured brands: Apple, Applebee's, Budweiser, Club Med, Ford, Froot Loops, Guitar Hero, Kohler, Pepsi, Polo, PowerPoint, Sandals, Starbucks, Under Armour, Volkswagen
Comments: Couples Retreat tells the story of four middle-aged couples working to salvage their troubled marriages in a tropical paradise. Their paths to romance and understanding feature Apple, Froot Loops, Guitar Hero, PowerPoint, Ford, Applebee’s and Solistone tiles.
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buy Zombieland
Zombieland
Date:
2-8 Oct., 2009
Studio: Sony
Weekend gross: US $24.7 M
Featured brands: Aquafina, Barnum's Animal Crackers, Blow Pop, Blue Bird Donuts, BMW, Budweiser, Cadillac, Cadillac Escalade, Charmin, Chevrolet, Cleveland Browns, Dodge, Facebook, FedEx, GMC, GMC Yukon, Golden Grahams, Heckler & Koch, Hostess, Hummer, Lancôme, Listerine, Louis Vuitton, Milk-Bone, Mountain Dew, New Balance, Nilla, Pepsi, Purell, Red Vines, Reddy Ice, Scion, Sno Balls, Tide, Twinkies, U-Haul, World of Warcraft, Yamaha
Comments: Zombieland is a story of survival and finding the last Twinkie on Earth. Brands like Animal Crackers, Golden Grahams, and Blow Pop carry on the theme of a longing to return to innocence. Purell adds to the comedic relief after the group throws a dead body over a roof, “You guys want some Purell?” And finally what’s the best thing about Zombieland? According to Columbus: “No more Facebook status updates.”
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buy Cloudy with a Chance of Meatballs
Cloudy with a Chance of Meatballs
Date:
18-24 Sep., 2009
Studio: Sony
Weekend gross: US $30.3 M
Featured brands: Jell-O, Sony
Comments: Only a couple brands drizzle into the plot. Jell-O gets the biggest brandcameo as Flint builds a giant Jell-O fun house for the cute junior weather girl who has come to Swallow Falls to cover the unusual phenomenon. Sony, the studio that produced the film, also makes a really quick appearance in the background as part of Sams audio equipment. This is a practice were used to seeing with other Sony films.
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buy I Can Do Bad All By Myself
I Can Do Bad All By Myself
Date:
11-17 Sep., 2009
Studio: Lionsgate Films
Weekend gross: US$23.4
Featured brands: Advil, Fender, Heineken, Marlboro, Pelican Paddle Boats, Tama
Comments: Tyler Perry’s I Can Do Bad All By Myself is a film that incorporates the redemptive values of music, and so includes vice brands such as Marlboro cigarettes, beer brand Heineken, and hangover helper Advil as well as instrument brands Tama, Fender, and Eon.
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buy The Final Destination
The Final Destination
Date:
28 Aug-10 Sep., 2009
Studio: Warner Bros. (New Line)
Weekend gross: US$41.7 M
Featured brands: Bill Wall Leather, Chevrolet, Corona, Extreme Energy, Google, Jack Daniel's, Jim Beam, Mountain Dew, Nokia, Pepsi, Toyota
Comments: For a second week The Final Destination offers moviegoers little new in the zany death business. However, brands such as Pepsi, Extreme Energy, Mountain Dew and Nokia are given life on the big screen. Also, Jim Beam, Jack Daniels, and Google appear in the form of verbal brandcameos.
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buy Inglourious Basterds
Inglourious Basterds
Date:
21-27 Aug., 2009
Studio: Weinstein Company
Weekend gross: US$38.1 M
Featured brands: Belstaff, Blüthner, Perrier-Jouët, Walther
Comments: Inglourious Basterds blasted into US theaters this week, shooting up to the top spot in sales but taking few brands—one, in fact—as prisoners along the way. Walther, a brand of gun, receives screentime in a film filled with bullets and Nazi blood.
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buy District 9
District 9
Date:
14-20 Aug., 2009
Studio: TriStar
Weekend gross: US$37.3 M
Featured brands: Caltex, Kleenex, SABC, Sony, Vodacom
Comments: District 9 lands in the number one spot in the US box office bringing with it millions of refugee aliens, an important exploration of xenophobia and humanity gone wrong, and brandcameos that span both the film’s real world and sci-fi landscape. Sony, Caltex and Vodacom set moviegoers in their current world while Multi-National United (MNU), a caricature of the United Nations, fast-food joint Gunter, and Puddi Cat Food, an alien delicacy, constitute ficticious brands but brilliant brandcameos.
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buy GI Joe: The Rise of Cobra
GI Joe: The Rise of Cobra
Date:
7-13 Aug., 2009
Studio: Paramount
Weekend gross: US$54.7 M
Featured brands: Bentley, Cisco, CNN, Dubble Bubble, Hummer, Indian, MasterCard, Mercedes, MV Agusta, Nissan, Norton, Oakley, Volkswagen Beetle, Volvo
Comments: G.I. Joe: The Rise of Cobra offers plenty of summer action movie conventions such as unrestrained CGI and poorly developed characters, but some timely brandcameos stand out such as CNN, Norton Antivirus software, and Indian motorcyles. But the obvious brandcameo benefactor in Hasbro, whose iconic American product has little in common with the actual movie.
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buy Funny People
Funny People
Date:
31 Jul-6 Aug., 2009
Studio: Universal
Weekend gross: US$22.6 M
Featured brands: Acura, American Heart Association, Apple, Budweiser, Cadillac, Candyland, Champion, Coca-Cola, Craigslist, Crayola, DW Drums, Esquire, Facebook, Ford, Fred Perry, GMC, IKEA, Jeep, Jerry's Subs and Pizza, Jordan, K-Mart, Korg, Levi's, M&M's, MAD, Marshall Amplification, MySpace, Nathan's Famous, New York Giants, New York Yankees, Nike, PUMA, Red Bull, Rolling Stone, Sharp, St. Kilda Football Club, Subaru, Target, Toyota, University of Kentuky, Vanity Fair, Variety, Verizon, Walmart, Wilson, Yamaha, YouTube
Comments: Comedian and movie star George Simmons, played by comedian and movie star Adam Sandler, reexamines his life when a deadly disease threatens his existence, bringing to life brandcameos by Apple, Budweiser, Red Bull, and many other technology, magazine and car brands.
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buy G-Force
G-Force
Date:
24-30 Jul., 2009
Studio: Buena Vista
Weekend gross: US$31.7 M
Featured brands: Apple, Chevrolet, Coca-Cola, Facebook, GMC, Hanes, Jamba Juice, Xbox
Comments: More surprising than talking, special agent rodents is Apple computers being used in high-tech spy labs.
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buy Harry Potter and the Half-Blood Prince
Harry Potter and the Half-Blood Prince
Date:
17-23 Jul., 2009
Studio: Warner Bros.
Weekend gross: US$77.8 M
Featured brands: none
Comments: This week Harry Potter and the Half-Blood Prince flew into theaters with a coming-of-age cast of characters followed by legions of loyal fans who ensured the latest Harry Potter installment won the number one spot in the US box office. The film's dreamlike environs are void of any real-life product placements, but the undeniable popularity of this continuing series is all too real for big screen competitors.
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buy Brüno
Brüno
Date:
10-16 Jul., 2009
Studio: Universal
Weekend gross: US$30.6 M
Featured brands: American Idol, Apple, CBS, Dolce & Gabbana, Elite Models, Esprit, Levi's, Marc Jacobs, Marlboro, Marshall Amplification, Mercedes, NBC, Nike, Roberto Cavalli, Sharp, Toyota, U2, Vespa, Westin
Comments: This week Brüno sashayed into movie theaters as Sacha Baron Cohen’s latest caricature creates laughs by eviscerating the insecurities and prejudices of people and brands. Brüno causes a fracas at Milan’s Fashion Week as he mocks not just the industry but brands such as Prada, Marc Jacobs and D&G. Apple, U2, NBC, American Idol and vehicle brands Vespa, Toyota, Chevy, Mercedes and Smart Car are all part, or targets, of the hilarious parody.
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buy Transformers: Revenge of the Fallen
Transformers: Revenge of the Fallen
Date:
26 Jun-2 Jul., 2009
Studio: Paramount
Weekend gross: US$109.0 M
Featured brands: adidas, Air France, Apple, Aprilia, Audi, Budweiser, Carte D'Or, Caterpillar, Chevrolet, Chevrolet Camaro, Cisco, CNN, Continental Oil Company, Corvette, Dyson, Exide, Ford, Garmin, GMC, Harley-Davidson, HP, HSBC, Hummer, Kobelco, Krusteaz, LG, Mack, Meters/bonwe, MetLife, Mobil, Mountain Dew, MV Agusta, Nike, Nintendo Game Boy, OnStar, Peterbilt, Pontiac, Saleen, Saturn, Southwest Airlines, Sprint, State Farm, Stella Artois, U-Haul, Volvo, WebEx, Zoo York
Comments: GM supplies the stars of this movie, Chevrolet, GMC, Hummer, and even OnStar gets a vocal plug. LG is spotted in the background with its phones, TVs, and computer monitors lending a hand to the humans. Cisco WebEx’s brandcameo as a video chatting platform for the teenage costars stuck out more than Bumblebee trying to hide behind a pillar.
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buy The Proposal
The Proposal
Date:
19-25 Jun., 2009
Studio: Buena Vista
Weekend gross: $33.6M
Featured brands: Alaskan Brewing Co., Apple, Champion, Chris Craft, Christian Louboutin, Coca-Cola, Duane Reade, Dummies, FedEx, Fruit Roll-Ups, Hermès, Hostess, ICEE, Jell-O, Louis Vuitton, Lumber Liquidators, Molson, Nokia, Oprah Winfrey, Oreo, Patagonia, Penguin Group, Pepsi, Polo, Pop-Tarts, Prada, Pringles, Red Vines, Sky Mall, Sovereign Bank, Speed Stick, Starbucks, Strawberry, Taittinger, Tampax, Travel Trac, Twix, YouTube
Comments: Luxury brands Louis Vuitton, Hermès, Prada, and Christian Louboutin tag along with Margaret and, like their owner, hot-shot NYC executive editor-in-chief, also seem to fit awkwardly in the outdoorsy town of Sitka, Alaska, where everyone drinks Alaskan Brew. Andrew, staying close to his roots, sports a Patagonia jacket and drives around in his father’s Chris Craft speedboat. But it is Apple that makes the biggest brandcameo, with an iMac in every scene requiring a computer.
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buy The Hangover
The Hangover
Date:
5-11 Jun., 2009
Studio: Warner Bros.
Weekend gross: US$ 46.0 M
Featured brands: Aquafina, Baldwin, Boost Mobile, Cadillac, Caesars Palace, Cirque du Soleil, Coca-Cola, DNX, Fiji, Hard Rock Cafe, Jägermeister, Krispy Kreme, Lay's, Mercedes, MGM Grand, Monster Energy Drink, Nokia, Rogaine, Roots, Saucony, Taser, Trump Plaza
Comments: The Hangover: One would think the title leaves little to the imagination, but this film about a bachelor party in Las Vegas—on the surface, a cliché at best—delivers more than the requisite Ceasar’s Palace, MGM Grand and Trump brandcameos. In a refreshing take on an old tradition, a convertible Mercedes serves as a metaphor for four men who become different people by the end of the movie. Cadillac also receives some prominent screentime, as do beverage brands Jagermeister, Monster Energy Drink, Aquafina, Coca-Cola and Fiji Water.
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buy Up
Up
Date:
29 May-4 Jun., 2009
Studio: Disney Pixar
Weekend gross: US$68.1 M
Featured brands: Fentons Creamery
Comments: Up is a down film for brands as this vibrant and touching movie follows the travels of 78-year-old Carl Fredericksen and 8-year-old Russel to South America aboard a floating house buoyed by countless colorful balloons. Yet, after ganging up with rare bird, Kevin, and friendly mutt, Dug, Carl and Russel make it back stateside, where they enjoy ice cream at an Oakland, California landmark, Fenton’s Creamery , the film’s only brandcameo.
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buy Night at the Museum: Battle of the Smithsonian
Night at the Museum: Battle of the Smithsonian
Date:
22-28 May., 2009
Studio: Fox
Weekend gross: US$70.1 M
Featured brands: American Museum of Natural History, Apple, Camper, Fairway Cab Association, Gateway, Maglite, Microsoft, Motorola, NASA, Philips, Rubik's Cube, Smithsonian, VTech, Walmart
Comments: The Smithsonian takes full advantage of their brandcameo off-screen with their website dedicated to the feature film. The mention of Walmart represents Larry’s new commitments to Corporate America. The “Cube of Rubik” is said to have more magical powers than the Egyptian tablet that brings the museum inhabitants to life.
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buy Angels & Demons
Angels & Demons
Date:
15-21 May., 2009
Studio: Sony / Columbia
Weekend gross: US$46.2 M
Featured brands: Bottega Veneta, CNN, Disney, Fiat, Mercedes, Reuters, Sony, Vespa
Comments: Italian brands abound in Angels and Demons as Fiat, Vespa and Bottega Veneta appropriately find screentime in this film set in Rome. The suspense builds as time ticks away on Robert Langdon’s Mickey Mouse watch and the Vatican struggles to elect a new Pope while media brands such as CNN and Reuters converge on the scene.
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buy Star Trek
Star Trek
Date:
8-14 May., 2009
Studio: Paramount
Weekend gross: US75.2 M
Featured brands: Budweiser, Corvette, Jack Daniel's, Nokia
Comments: A constellation of brand controversy surrounds Star Trek as Nokia, Chevy Corvette, Coke, Jack Daniels and even the New York City-based Beastie Boys bring contemporary brands into the rarified air of Star Trek, science fiction and the 2250s. Though moviegoers tend to rebel against clunky product placements that interrupt the suspension of disbelief by drawing attention to themselves, the one winner in this instance is the Beastie Boys and their timeless, adrenaline throttling song, Sabotage.
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buy X-Men Origins: Wolverine
X-Men Origins: Wolverine
Date:
1-7 May., 2009
Studio: Fox
Weekend gross: US$85 M
Featured brands: Budweiser, Caterpillar, Chevrolet, Ford, GMC
Comments: Brands on wheels drove away with the majority of brandcameos this week as X-Men Origins: Wolverine featured auto brand brandcameos from the likes of Chevrolete, GMC, and Ford. But the big star was shrouded in mystery as moviegoers speculated on what type of motorcyle Wolverine rode through dramatic explosions. Right now the speculation is Harley Davidson, but speculation isn't enough for the brandcameo rankings.
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buy Obsessed
Obsessed
Date:
24-30 Apr., 2009
Studio: Sony
Weekend gross: US$28.6
Featured brands: Apple, Bugaboo, Cadillac Escalade, Charles Heidsieck, Christian Louboutin, Dell, KPMG, Mercedes, Motorola, Old Navy, Palm, Starbucks
Comments: We couldn’t find any evidence stating that Cadillac indeed placed its 2009 Escalade Hybrid in the film. But there is no doubt that the hybrid SUV had some arrangement with the filmmakers for the Escalade to quite unmistakably be featured in a classic, picture-perfect opening scene and at the height of the film. Christian Louboutin’s distinctive red-soled shoes get in the mix during the climax of all movie climaxes, the chick fight.
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buy 17 Again
17 Again
Date:
17-23 Apr., 2009
Studio: Warner Bros.
Weekend gross: US$23.7 M
Featured brands: Apple, Audi, Barq's, Bose, Canon, Cap'n Crunch, Coca-Cola, Doritos, Ford, Jansport, Lamborghini, M&M's, Motorola, Pringles, Ray-Ban, Samsung, Spalding, Sprite, Welch's, YouTube
Comments: When 37-year-old Mike O’Donnell bottoms out with his family, children, and job, only high school memories and brandcameos allow him comfort. Tech brands Apple, Samsung, and Motorola enjoy screen time alongside brands such as Spalding, Ray-Ban, Doritoes, Sprite, Audi and Ford. Though this film underscores that money can’t buy love, the American Express Black Card can apparently buy just about everything else.
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buy Hannah Montana The Movie
Hannah Montana The Movie
Date:
10-16 Apr., 2009
Studio: Buena Vista
Weekend gross: US$32.3 M
Featured brands: ABC, Apple, Bell, Bloomingdale's, Cadillac, Cartier, Chevrolet, Cole Haan, Donald J. Pliner, Ford, Gibson, Gucci, LG, Marc by Marc Jacob, Marc Jacobs, MINI, Panavision, Sharp, Teddy Grahams, Teen Vogue, USA Today, Vogue, Volvo
Comments: Stuck between two diametrically opposed lifestyles, Miley Cyrus must balance her Tennessee upbringing with her glamorous L.A. alter ego, Hannah Montana—which brings her in contact with a plethora of brands, from a Ford pickup truck to Cartier. However, when she loses grasp of her true identity, Dad—played by Billy Ray Cyrus—insists she return home, where Miley’s soul searching truly begins and the brandcameos dwindle.
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buy Fast & Furious
Fast & Furious
Date:
3-9 Apr., 2009
Studio: Universal
Weekend gross: US$71.0 M
Featured brands: Acura, Aroma Juice Bar, Auto Meter, BDS Suspension, Bendix, BMW, Budweiser, Buick, Cadillac, Cadillac Escalade, Castrol, Chevrolet, Chevrolet Camaro, Chevrolet El Camino, Chrysler, Continental Tire, Corona, Dell, Dodge, Elektra, Ford, Ford Mustang, Honda, Hummer, Infiniti, Mazda, Mercury, MINI, Mitsubishi, Motor Coach Industries (MCI), Nissan, Nos, Perrin Performance, Peterbilt, Pirelli, Plymouth, Pontiac, Porsche, Presidente, Saleen, Saturn, Sparco, Subaru, Toyota, Year One
Comments: There are 3 reasons one would see this movie: fast cars, faster cars, and Mr. Fast and Furious himself, Vin Diesel. Between Diesel and the cars, there was plenty of muscle eye candy, for those who, in the words of Dom (Diesel), “appreciate a fine body regardless of the make.” Subaru’s WRX STI stars along side a Chevelle, a Camaro, a Charger, a Gran Torino, a Skyline, a Year One Bandit, and many, many more.
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buy Monsters vs. Aliens
Monsters vs. Aliens
Date:
27 Mar-2 Apr., 2009
Studio: Paramount
Weekend gross: US$59.3 M
Featured brands: Yamaha
Comments: The animated film Monsters vs Aliens offers a variety of animated characters as Susan Murphy—turned into a giant by a tainted meteor—joins a quirky group on monsters in a fight against Galaxhar’s villainous army of enormous robots. The conflict teaches Susan and her comrades the power of being different and the meaning of friendship.
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buy Knowing
Knowing
Date:
20-26 Mar., 2009
Studio: Summit Entertainment
Weekend gross: US$24.6 M
Featured brands: Apple, Chupa Chups, Coca-Cola, Dell, Ford, Google, Jeep, M.I.T., Mazda, Nokia, Pepsi, Quaker, Sabrett, Samsung, Snyder's of Hanover, SyJordic Technologies Inc., TiVo
Comments: It is an ominous, unbranded 1959 and Judith, an elementary school student, predicts through a list of numbers the demise of fictitious airline brand Plymouth Air and other disasters 50 years later. However, John Koestler (Nicholas Cage), his son Caleb and their Ford chase down clues that lead to a new understanding of natural disasters.
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buy Race to Witch Mountain
Race to Witch Mountain
Date:
13-19 Mar., 2009
Studio: Buena Vista
Weekend gross: US$24.4 M
Featured brands: Apple, Cadillac, Chevrolet, Ford, Heinz, HP, Imperial Palace, Lexus, McDonald's, NASA, NASCAR, Nationwide, New York-New York Hotel & Casino, Nokia, Panasonic, Planet Hollywood, Ray-Ban, Tabasco, Toyo Tires, Treasure Island Casino, Tropicana Las Vegas, U.S. Air Force, Washington Post, Winnebago, Yellow Cab Co.
Comments: Race to Witch Mountain allows Ford to shift into high gear in our brandcameo rankings as Jack Bruno (Dwayne Johnson), assists teenage-looking aliens in their otherworldly journey that traverses Las Vegas and the surrounding desert.
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buy Watchmen
Watchmen
Date:
6-12 Mar., 2009
Studio: Warner Bros.
Weekend gross: US$55.2 M
Featured brands: 1800, American Express, Apple, Boston Herald, Budweiser, Forbes, Fuji, Hustler, JVC, MasterCard, NASA, New York Post, Panasonic, Pepsi, Sony, The New Yorker, Time, Timex, Visa
Comments: Watchmen takes place in 1985 New York City, as evidenced in the brands in the film. A 1980s Times Square reveals a glimpse of vintage Pepsi ads and others. Sony seems to be the preferred brand of televisions and radios for New York humans and heroes alike. But the brands that had most screen time were the newspapers and magazines as the retired masked men and women kept news clippings detailing the heroic acts of their past lives.
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buy Madea Goes to Jail
Madea Goes to Jail
Date:
20-26 Feb., 2009
Studio: Lionsgate Films
Weekend gross: US$57.0 M
Featured brands: Acura, Apple, BLUE BIRD, BMW, Cadillac, Chevrolet, Chrysler PT Cruiser, Clorox, Coca-Cola, Craftsman, Dell, Dexter Laundry, Die-Hard, Ford, GE, Hostess, Kenmore, K-Mart, LifeGas, Maersk, MasterCard, Minute Maid, Mistic, Nike, Philips, Pontiac, Rainbow, Ruffles, Ryder, Schweppes, Sunbelt Rentals, Tabasco, Volkswagen
Comments: Medea Goes to Jail stays locked into the number one spot in the US box office as brands such as Minute Maid and Clorox appear in jails scenes and the struggling automotive industry parks brands Cadillac and Chevrolet onto the big screen. Guest star and Oprah sub-brand Dr. Phil counsels Madea on how to mitigate her anger.
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buy Friday the 13th
Friday the 13th
Date:
13-19 Feb., 2009
Studio: Warner Bros. (New Line)
Weekend gross: US$40M
Featured brands: 7-Up, Aquafina, Budweiser, Cadillac, Combos, Converse, Crystal Geyser, Fred Perry, Fritos, Funyuns, Heineken, Hustler, Maker's Mark, Marlboro, Moët & Chandon, Pabst Blue Ribbon, Russetta Timing Assn., Trojan
Comments: It’s hard to make audiences feel okay, and even good, about innocent people being gored, beheaded and axed to death—but Friday the 13th knows the trick is to populate the film with beautiful, shallow characters who feel self-entitled to a life of partying, comfort and money. Enter Jason Voorhees, the maladjusted and disfigured karma-maker. Though none of the characters seem to have first aid supplies, they do medicate themselves with Budweiser, Heineken, Moët Champagne, Maker’s Mark, Pabst Blue Ribbon and other good time brands such as Trojan condoms and Hustler Magazine.
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buy He's Just Not That into You
He's Just Not That into You
Date:
7-13 Feb., 2009
Studio: Warner Bros.
Weekend gross: US$27.8 M
Featured brands: 1800, American Spirit, Apple, BlackBerry, Cisco, City Paper, Coogi, Crest, CVS, Dell, Dole, Extra Gum, Gillette, Handy Market, Home Depot, igloo, Jameson, JVC, Kellogg's, Land Rover, Lay's, LG, Marlboro, Motorola, MySpace, National Bohemian, Saucony, Softsoap, Sony PlayStation, Sprint, U.S. Army, Uniden, University of Notre Dame, University of Wisconsin, Wise, Xbox
Comments: Successful relationships are about good communication. So it’s not surprising that communication brands like Motorola, Sprint, LG, Blackberry, MySpace, and even the ubiquitous Uniden stand out in this film. However, successful dates—according to the Crest Whitestrips placement—are about fresh breath. Local brands like National Bohemian and Domino Sugar anchor the story in Baltimore, Maryland, but one brand blooper reveals that the film was shot in Los Angeles, California (read: Handy Market).
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buy Taken
Taken
Date:
30 Jan-5 Feb., 2009
Studio: FOX
Weekend gross: US$24.7 M
Featured brands: AAA, Air France, American Express, Apple, Audi, Bang & Olufsen, Cadillac, Casio, French's, Jeep, Kenmore, Kodak, Marlboro, Nokia, Peugeot, Sony, Volkswagen
Comments: An action-thriller disguised as a parable, Taken teaches moviegoers that it is never a good idea to join organized crime and become involved in the sex-slave trade—particularly if it involves kidnapping the daughter of a retired, but still very capable, “preventer.” Bryan (Liam Neeson) crosses borders and badasses as he scales a dark hierarchy of villains in pursuit of his daughter—while brands from both sides of the Atlantic make appearances.
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buy Paul Blart: Mall Cop
Paul Blart: Mall Cop
Date:
16-29 Jan., 2009
Studio: Sony
Weekend gross: US$53.4 M
Featured brands: Aéropostale, ALDO, Au Bon Pain, Bath and Body Works, Bose, Brookstone, Budweiser, Caché, Champs Sports, Coca-Cola, Crabtree & Evelyn, Dasani, Dunkin' Donuts, EA Sports, F.Y.E., Fender, Ford, Ford Mustang, Hello Kitty, Kay Jewelers, Lacoste, L'Occitane, Lord & Taylor, Macy's, McDonald's, Motorola, Mystic Tan, New Jersey Devils, Orange Julius, Perfectmatch.com, Pixy Stix, Rainforest Cafe, Rock Band, Segway, Sephora, Snickers, Sony, Sony PlayStation, Sony VAIO, Sunglass Hut, Talbots, The Limited, The Sharper Image, The Sims, Uno, Verizon, Victoria's Secret, Williams-Sonoma, Zales
Comments: Sworn to protect the West Orange Pavilion Mall, hypoglycemic security officer Blart saves the West Orange Pavilion Mall from criminals intent on robbing this palace of retail brands. Riding his trusty Segway, he raids stores for makeshift weapons and successfully ambushes criminals in the Rainforest Café and Champs Sports.
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buy Gran Torino
Gran Torino
Date:
9-15 Jan., 2009
Studio: Warner Bros.
Weekend gross: US$29.5 M
Featured brands: Budweiser, Coca-Cola, Colt, Ford, Gopher, Honda, Israel Weapons Industry, Jack Daniel's, Pabst Blue Ribbon, Reebok, Remington, Tory Burch, Toyota, Tsingtao, USPS, WD-40
Comments: This film is about an old man, with an old gun and an old car responding to the increase of gang violence in his neighborhood. Walt Kowalski is a retired Ford worker and Korean War veteran, who carries an M1 Garand rifle and spends his time caring for his 1972 Ford Gran Torino. He befriends his Hmong neighbors and trades his Pabst Blue Ribbons for Tsingtao beer.
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buy Marley & Me
Marley & Me
Date:
26 Dec-8 Jan., 2009
Studio: Fox
Weekend gross: US$60.5 M
Featured brands: AirTran, Apple, Banana Republic, Dell, Disney, Dog Chow, Dos Equis, First Response, Graco, Honda, Huggies, IKEA, Kellogg's Corn Flakes, Lacoste, New Balance, New York Times, Perrier-Jouët, Philadelphia Eagles, Philips, Purina, South Florida Sun-Sentinel, The North Face, The Palm Beach Post, The Philadelphia Inquirer, Toyota, UPS, Whirlpool
Comments: This film follows John during his years as a columnist for the South Florida Sun-Sentinel and The Philadelphia Inquirer and owner of a lovable but mischievous Labrador. As the years pass, the Grogans trade in their Toyota Tercel for a Honda and add a Graco stroller to their collection of wheels. Purina’s star-making tie-ins, placements and cross-promotions for their Puppy Chow and Dog Chow brands steal the show.
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