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30-Jun-2008 High Interest in Branding Credit Cards -- Jennifer Gidman
  Do these brands represent your spending values?
   
23-Jun-2008 New England's Thoreau-ly Inspired Brands -- Randall Frost
  New England brands with transcendental roots.
   
16-Jun-2008 Mobile Brands Connect with Pakistan -- Umair Naeem
  Cellular services companies come calling in Pakistan
   
9-Jun-2008 The Deal with Online Travel Brands -- Jennifer Gidman
  Reaching destinations begins with an online journey
   
2-Jun-2008 A Healthy Supply of Green -- Vivian Manning-Schaffel
  How to go green and mean it
   
26-May-2008 US Beef: Well Done Branding? -- Randall Frost
  The US cattle industry beefs up branding efforts
   
19-May-2008 Will China's Brand Medal in the Olympics? -- Melissa Davis
  Does China's brand have a sporting chance?
   
12-May-2008 Older and Wiser: How Brands Stand the Test of Time -- Barry Silverstein
  On the battlefield of branding, only the bad die young
   
5-May-2008 Celebrity Chefs: Brands that Cook in the Kitchen -- Barry Silverstein
  Chefs bake their own brands.
   
28-Apr-2008 Grading Green: The Watchdogs CMOs Must Appease -- Mya Frazier
  A new sheen to evaluating green.
   
21-Apr-2008 The Caribbean's Rum-Soaked Brand -- Randall Frost
  Branding the Caribbean is no vacation.
   
14-Apr-2008 Bowling for Cricket Brands -- Preeti Chaturvedi
  Branding Cricket a High Stakes Game
   
7-Apr-2008 A Concentrated Dose of the Brandjunkie Results -- Jim Thompson
  The results from our end.
   
31-Mar-2008 Brandjunkies on the Influence of Brands:
The 2008 Brandjunkie Survey Results -- Jim Thompson
  Brandjunkies speak their minds!
   
24-Mar-2008 Brand Progression in a Recession -- Barry Silverstein
  Brands must be themselves to survive.
   
17-Mar-2008 French Luxury Brands, A Modern Day Classic -- Chauncey Zalkin
  Luxury brands in an uncomfortable position.
   
10-Mar-2008 UK Brands Skip Across the Pond -- Kimberly Maul
  British brands cross the pond and cultures.
   
3-Mar-2008 Consumers Go Ga-Ga Over Organic -- Barry Silverstein
  Why organic baby food is a natural fit with parents
   
18-Feb-2008 Brand Wonder Down Under -- Jennifer Gidman
  Why down under is looking up.
   
11-Feb-2008 Customized Branding: Consumers Get Creative Control -- Barry Silverstein
  Branding gets personal with consumer input.
   
4-Feb-2008 Greenwashing: A Dirty Job? -- Wendy Jedlicka
  Will greenwashing ever come clean?
   
28-Jan-2008 Brands Line Up for Super Bowl XLII -- Barry Silverstein
  Brands see themselves in the Super Bowl.
   
21-Jan-2008 The Corn Belt: Farmers All Ears to Branding? -- Randall Frost
  Branding the Corn Belt is a matter of taste
   
14-Jan-2008 Dunkin Donuts: An International Brand for Average Joes -- Vivian Manning-Schaffel
  Dunkin' Donuts wants those on the go to stick around
   
7-Jan-2008 TCIG: The Pride of Brand Ownership -- Renée Alexander
  Can local cultures brand their way to international success?
   
31-Dec-2007 Salsa Branding: Mild, Medium, or Hot? -- Randall Frost
  Why branding salsa is about roots and culture.
   
17-Dec-2007 Why It's Better to Brand than Receive -- Edwin Colyer
  The give and take of humanitarian campaigns.
   
10-Dec-2007 What's in Store for Private Labels? -- Preeti Khicha
  Retail labels and local brands battle for India’s pocketbook.
   
3-Dec-2007 Delivering Overnight Brands -- Barry Silverstein
  Which brand owns the future of next day delivery?
   
26-Nov-2007 Hershey’s Chocolate Dips into Foreign Markets -- Randall Frost
  How sweet is Hershey’s international appeal?
   
19-Nov-2007 Tourists Re-Define Brand Patagonia -- Joe Ray
  Will Patagonia survive its own branding success?
   
12-Nov-2007 Air Sick: Brands That No Longer Fly -- Barry Silverstein
  Do airline brands fly right with disgruntled customers?
   
5-Nov-2007 Brands on a Mission -- Edwin Colyer
  Christian missionaries bring God and tricky brand awareness.
   
29-Oct-2007 Dead Celebs: Branding Beyond the Grave -- Barry Silverstein
  How branding allows celebrities to live forever.
   
22-Oct-2007 Welcome to the Pacific Northwest -- Randall Frost
  Does a friendly environment breed better customer service?
   
15-Oct-2007 Coffee Break: South Africa’s Developing Taste -- Ron Irwin
  A battle among coffee brands is brewing in South Africa.
   
8-Oct-2007 Building Brands in Rural India -- Preeti Khicha
  Branding efforts grow in the Indian countryside.
   
1-Oct-2007 Pumping Energy into Gasoline Branding -- Barry Silverstein
  Is your favorite gas company running on empty?
   
24-Sep-2007 Photofinishing Brands -- Jennifer Gidman
  Online photofinishing brands shoot for exposure.
   
17-Sep-2007 Think Pink: Resurrecting Rosé -- Alycia de Mesa
  Will red and white wine consumers blush?
   
10-Sep-2007 A Brand’s Worst Nightmare -- Barry Silverstein
  What happens when trusted products go bad?
   
3-Sep-2007 Europe: A Branding Dichotomy -- Alycia de Mesa
  Branding Europe requires global and local expertise.
   
27-Aug-2007 Luxury Brands Confront Web 2.0 -- Edwin Colyer
  No pampered life for luxury items on Web 2.0.
   
20-Aug-2007 Is Wal-Mart a Brand Killer? -- Barry Silverstein
  Can Wal-Mart survive branding changes?
   
13-Aug-2007 Is Africa Misbranded? -- Melissa Davis
  Can individual nations overcome their continent’s brand?
   
6-Aug-2007 Branding for President -- Barry Silverstein
  On Election Day are we voting for people or brands?
   
30-Jul-2007 Best Global Brands: How valuable is green? -- Robin Rusch
  BusinessWeek and Interbrand rank the 100 Best Global Brands. How meaningful are green initiatives to overall brand value?
   
23-Jul-2007 True Colors of Nation Branding -- Alycia de Mesa
  Can a branding campaign change the world’s perception of countries with poor reputations?
   
16-Jul-2007 Rich Donors Give Business Schools New Life -- Renée Alexander
  Philanthropists are re-branding Canadian business schools with their own reputations. Is this intelligent economics or egocentrism?
   
9-Jul-2007 Raising the Chocolate Bar -- Joe Ray
  Like certain cheeses and wines, the chocolate from the Modica region fights threats to its brand integrity.
   
2-Jul-2007 Humor: The Sixth Sense of Branding? -- Abram Sauer
  One of the most desirable traits people seek in each other is a sense of humor. Should we require the same from brands?
   
25-Jun-2007 Don't Ignore the Boomer Consumer -- Alycia de Mesa
  When it comes to targeting demographics by age, brands best listen to their elders.
   
18-Jun-2007 The Fanatic: A Brand's Best Friend? -- Edwin Colyer
  Brand ambassadors provide free publicity for your brand. But what happens when you no longer control the message.
   
11-Jun-2007 Online Luxury for the Masses -- Alycia de Mesa
  By offering their products online, do luxury brands diminish their exclusivity?
   
4-Jun-2007 Where Are the “Muslim” Brands? -- Randall Frost
  Is it possible to build and develop a global brand that appeals to a Muslim audience?
   
28-May-2007 Best of Both Worlds? -- Barry Silverstein
  When it comes to alliances and partnerships, two heads—that is, two brands—are not always better than one.
   
21-May-2007 Peanut-Free Marketing -- Renée Alexander
  Will stronger measures to eliminate nuts from their products. Will this help develop a new food category?
   
14-May-2007 Sicilian Branding Preservatives -- Joe Ray
  As a brand, the island of Sicily lacks a specific identity. A recently formed group of people seeks to rectify the problem.
   
7-May-2007 Brand-Sponsored Endowments -- Alycia de Mesa
  Consumer brands creep into the names of professorships and buildings at US colleges.
   
30-Apr-2007 Cheap Flights Soar in South Africa -- Ron Irwin
  Thanks to low-cost carriers (LCCs) shaking up the South African airline industry, many locals will skip the bus for the plane.
   
23-Apr-2007 Can IKEA's Dominance Be Disassembled? -- Edwin Colyer
  Two Scandinavian furniture-retail brands. Four letters each. Two matching letters. Two different brand strategies.
   
16-Apr-2007 Good Reception: Managing Mobile Customers -- Tim Fielding
  The crowded field of "wireless brands" includes cellphone manufacturers, service providers, ringtone creators, and content developers. How does that affect the customer relationship?
   
9-Apr-2007 Lunch Lessons in Branding -- Dale Buss
  Foodservice brands face challenges including administrators' concerns and students' appetites—as well as the bottom line.
   
2-Apr-2007 Brand America: Taming wild perceptions -- Randall Frost
  The myth of the Old West was once tied to the US brand. Has 21st-century pessimism replaced 19th-century ideas of freedom and justice?
   
26-Mar-2007 Wikipedia: In brand we trust? -- Alycia de Mesa
  The strength of Wikipedia is its ability to be shaped by any user. But is that also its weakness?
   
19-Mar-2007 Branding With No Reservations -- Barry Silverstein
  Is the proliferation of hotel brands and brand extensions creating convenience—or confusion?
   
12-Mar-2007 Virtual-World Branding: For Real? -- Alycia de Mesa
  Second Life, There.com, and Cyworld offer a virtual-world community with real-world branding opportunities.
   
5-Mar-2007 Bouillabaisse: O-fish-al branding? -- Joe Ray
  Can chefs protect the integrity of their bouillabaisse "brand" against cheaper, low-quality versions, or are they really in the soup?
   
26-Feb-2007 London 2012: An Olympian branding feat -- Edwin Colyer
  As memories of the 2006 terrorist attacks in London still linger, branding the city in anticipation of the 2012 Summer Games requires gold-medal effort.
   
19-Feb-2007 brandchannel's 2006 Product Placement Awards -- Abram Sauer
  We scour the Number One films appearing in US theaters for the most (and most innovative) brand appearances.
   
12-Feb-2007 A Branding New Year -- Alycia de Mesa
  Several branding experts share their predictions for 2007.
   
5-Feb-2007 Special Brands for Special Needs -- Vivian Manning-Schaffel
  Brands seeking a wider audience should look no further than the special-needs market.
   
29-Jan-2007 Similar Search Results: Google Wins -- Anthony Zumpano
  The results are in for the 2006 Readers' Choice Awards for brand of the year.
   
22-Jan-2007 The Whole Package: Setting Healthy Standards -- Dale Buss
  Food brands try to topple the Tower of Babel that is the identification of "healthy" products.
   
15-Jan-2007 Chain Stores: Welcome to the neighborhood -- Alicia Clegg
  When expanding into new locations, should brands respect the existing environment and culture?
   
8-Jan-2007 China: Dressed for Global Success? -- Randall Frost
  Chinese garment and textile manufacturers try to tailor a new reputation: quality on par with Western brands.
   
1-Jan-2007 Brands Navigate the Blogosphere -- Abram Sauer
  The proliferation of blogs means everyone is potentially a critic—and can share his criticism with the whole world. How should a brand react?
   
18-Dec-2006 What's the Schtick with ''Chosen'' Brands? -- Asher Levine
  Jewish-themed brands are not to be passed over.
   
11-Dec-2006 Yuck: The taste of success -- Renée Alexander
  Buckley’s hopes to leave a bad taste in your mouth, while Listerine tries a sweeter approach.
   
4-Dec-2006 Pharma Branding: What's the diagnosis? -- Alycia de Mesa
  As they face several challenges, from generic drugs to a slowdown in research and development, pharmaceutical brands make need a new prescription for success.
   
27-Nov-2006 Branding in Tongues -- Alycia de Mesa
  Two languages, one customer. Brands try to capture the growing US Hispanic population.
   
20-Nov-2006 Cultivating a French Oysterevolution -- Joe Ray
  Steeped in tradition, the French oyster industry isn't afraid to take the necessary steps in order to remain relevant.
   
13-Nov-2006 Lost in Translation -- Randall Frost
  Successfully promoting your brand and its tagline in another country requires more than a word-for-word translation.
   
6-Nov-2006 Staying Connected: Telco phone home -- Renée Alexander
  For two local Canadian telco companies looking to compete with the national players, there's no place like home.
   
30-Oct-2006 Getting Beyond ''Made in China'' -- Vincent Grimaldi
  In an increasingly crowded world of brands, China becomes a major player.
   
23-Oct-2006 Cause-Related Consumerism -- Melissa Davis
  It's about more than just donating money. Brands are using innovative methods, including involving their customers, to champion progressive causes.
   
16-Oct-2006 Brands Fight the Clone Wars -- Alycia de Mesa
  Knockoff brands may be fakes, but their impact on the true brands is too real.
   
9-Oct-2006 Promotion With a Capital ''P'' -- Edwin Colyer
  Many companies have discovered an offbeat place to advance brand visibility: the restroom.
   
2-Oct-2006 Pushing the Limits of Extensions -- Alycia de Mesa
  Brand extensions can enhance—or dilute—the value of the brand.
   
25-Sep-2006 Defrosting Greenland's Image -- Joe Ray
  The Branding Greenland organization promotes an up-to-date understanding of the Arctic island nation.
   
18-Sep-2006 ASCAP Stays Composed -- Gabriel Stricker
  Over the course of nearly a century, ASCAP has adapted to stay in tune with myriad changes in the music industry.
   
11-Sep-2006 A Brew by Any Other Name -- Renée Alexander
  Brainstorming the name for a liquor product may require consuming enough of the product beforehand.
   
4-Sep-2006 Bad Behavior: Losing in Sports Sponsorships -- Alycia de Mesa
  What happens when a brand sponsors an athlete whose feats are not heroic?
   
28-Aug-2006 French Forego Organic Labels -- Joe Ray
  French brands say to hell with “organic” and go with something “closely related” instead.
   
21-Aug-2006 Soda Pops with Humor -- Renée Alexander
  Diet Pepsi and Fresca embrace their inner child to attract carbonated beverage drinkers in a mature market.
   
14-Aug-2006 Branding That Makes Scents -- Vivian Manning-Schaffel
  Branding scent: If smell contributes to 75% of our everyday emotional stimuli, why do we market 80% to sight instead?
   
7-Aug-2006 When Consumers Seize Control, Do Brands Profit? -- Randall Frost
  Can losing your brand to the consumer be a good thing? Consider the benefits of “brand hijacking.”
   
31-Jul-2006 Building Appeal -- Randall Frost
  Part art, part science, the field of branding architecture has never been more relevant to firms around the world.
   
24-Jul-2006 Private Label, Public Convenience -- Renée Alexander
  Convenience Goes Private Label: Consumers no longer have to go the extra mile for a Big Gulp. The soft drinks are now available in bottles—big ones, of course.
   
17-Jul-2006 Exploiting a Brand's Natural Appeal -- Alycia de Mesa
  What do BP, GE, 7-Up and Toyota have in common? All want a piece of green to increase their green.
   
10-Jul-2006 Belgium's Dilemma: To be or not to be? -- Dafydd ab Iago
  Regional Branding: Belgium seeks a place in the world.
   
3-Jul-2006 Retailers and Manufacturers: The Shelf Showdown -- Randall Frost
  The struggle for shelf control between retailers and manufacturers may be shifting thanks to RFID.
   
26-Jun-2006 Tapping into Students with Style -- Alicia Clegg
  Brands like L’Oréal, Harrods, Esprit and even Dunlop Tyres stalk the catwalk, hoping to spot the next big thing.
   
19-Jun-2006 Does Globalization Threaten or Nurture Local Markets? -- Randall Frost
  Are consumer habits changed by cultural influences or are cultural differences homogenized by global consumers?
   
12-Jun-2006 Papa's Got a Brand New Bag -- Vivian Manning-Schaffel
  Domesticating Dad: Brand owners feature men in unfamiliar territories as they tout traditional household products to both genders.
   
5-Jun-2006 This Rebrand Will Be Televised -- Renée Alexander
  Canada’s Citytv stations rebrand with the hope that focusing on content and quirky advertising will gain viewers’ attention
   
29-May-2006 India: A hot brand climate? -- Edwin Colyer
  India’s economic vision—despite recent stock market problems—opens the door for branding opportunities