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6-Jul-2009 Nouveau Niche: Targeting African Immigrants in the US -- Mya Frazier
  The US’s newest untapped demographic.
   
29-Jun-2009 What Now for the Money Brands? -- Barry Silverstein
  Financial brands invest in the future.
   
22-Jun-2009 Cleared for Landing? Airline Brands and China -- Laura Fitch
  Can airline brands spread their wings in China?
   
15-Jun-2009 African Diamond Brands: Romancing the Stone -- A.K. Cabel
  Can African diamonds cut the cultural glass ceiling?
   
8-Jun-2009 Beer Wars: Branding Lessons of the Independents -- Mya Frazier
  Independent beer brands take a stand.
   
1-Jun-2009 New Opportunities for Healthcare Brands -- Barry Silverstein
  Healthcare brands learn to operate in the future.
   
25-May-2009 Why Brands Have an Eye on Facebook - Vivian Manning-Schaffel
  Brands want to friend Facebook.
   
18-May-2009 By Design: Luxury Brands in China -- Laura Fitch
  Can luxury brands take mainland China?
   
11-May-2009 Ethnic Food Brands: A Guide to the World on a Shelf -- Barry Silverstein
  Ethnic food brands reflect changing tastes.
   
4-May-2009 The Purchasing Power of Middle Eastern Moms
  Appreciating the Middle Eastern mother demographic.
   
27-Apr-2009 Can Brand Loyalty Be Bought? -- Barry Silverstein
  A faithful look at consumer loyalty.
   
20-Apr-2009 Risky Business: When Personalities Promote Brands -- Mya Frazier
  Branding is personal for some employees.
   
13-Apr-2009 Made in Japan: The Culture Behind the Brand -- Chauncey Zalkin
  How Japanese people make Japanese Brands.
   
6-Apr-2009 Marketing Strategies that Build Value -- Barry Silverstein
  How new ideas create old-school value.
   
30-Mar-2009 Trade Shows: Where Brands Make a Stand -- Asher Levine
  How brands represent at trade shows.
   
23-Mar-2009 Brandchannel’s 2009 brandjunkie awards results -- Jim Thompson
  The 2009 brandjunkie results are in!
   
16-Mar-2009 Packaging: Lessons from Tropicana’s Fruitless Design -- Jennifer Gidman
  Tropicana gets squeezed by loyal customers.
   
9-Mar-2009 Franchise Brands: More than a Logo -- Barry Silverstein
  Franchise brands cross cultures.
   
2-Mar-2009 BRIC Beauty Brands Looking Good -- Ana Paula Palombo Terzi
  BRIC brands smell of success.
   
23-Feb-2009 Magazine Brands: A Niche for Success -- Barry Silverstein
  Magazine brands are bound to niche readers.
   
16-Feb-2009 Celebrity Brands: Extending 15 Minutes of Fame -- Vivian Manning-Schaffel
  Can beauty alone make a brand?
   
9-Feb-2009 Detroit’s Big Three: Car Brands in a Pile-Up -- Dale Buss
  US car brands’ crash course in brand engagement.
   
2-Feb-2009 Airlines 2.0: Online Technologies Take Off in a Recession -- Shashank Nigam
  Airline brands buckle up for economic turbulence.
   
26-Jan-2009 The Big Three in ED: Pharma Brands Get in the Mood -- Barry Silverstein
  The ABCs of ED pills.
   
19-Jan-2009 Peanut Butter Brands Go Nuts -- Jennifer Gidman
  These peanut butter brands stick together.
   
12-Jan-2009 Portuguese Brands: Why the Past is the Future -- Joe Ray
  Old school brands teach new branding lessons.
   
5-Jan-2009 Brand Extensions: Risks and Rewards -- Barry Silverstein
  Can brand extensions reach budgeting consumers?
   
22-Dec-2008 Brand Darwinism: When & Why Brands Falter & Die
  Where brands go when they die.
   
15-Dec-2008 M.H. Alshaya Co.: Paving the Way in Emerging Markets -- Mya Frazier
  Alshaya offers brands direction in the Middle East.
   
8-Dec-2008 Branding by the Nose in Brazil -- Ana Paula Palombo Terzi
  Brazilian brands take a nose dive.
   
1-Dec-2008 Wines: Is ''Made in France'' Enough? -- Joe Ray
  French wine brands pour on uniqueness.
   
24-Nov-2008 German Engineering Drives Global Brand Success -- Barry Silverstein
  How German brands deliver discipline and quality.
   
17-Nov-2008 The Squeeze on Ketchup -- Jennifer Gidman
  Will other brands ketchup with Heinz?
   
10-Nov-2008 Abu Dhabi: A City Rich in Branding -- Mya Frazier
  The brand strategy behind the world's richest city.
   
3-Nov-2008 Church Brands See the Light of Branding -- Kimberly Maul
  Church Brands Sing the Praises of Differentiation
   
27-Oct-2008 Brands in a League of Their Own -- Barry Silverstein
  Ivy League Schools Teach Brand Awareness
   
20-Oct-2008 A New Packaged Milk Brand Flows into Pakistan -- Umair Naeem
  Are Pakistani Consumers Milking the Competition?
   
13-Oct-2008 Gay Consumers in the Market for Respect -- Mya Frazier
  Brands that stereotype the gay demographic reap shallow results.
   
6-Oct-2008 Rating Nation Brands: What Really Counts? -- Randall Frost
  Determine the true hierarchy of nation brands.
   
29-Sep-2008 Value Store Brands: High-end Taste for Low Spenders -- Barry Silverstein
  Do consumers like to get dressed up when times are down?
   
22-Sep-2008 Best Global Brands: Lessons Learned -- Jim Thompson
  Meet the top 100 in Interbrand's 2008 Best Global Brands report.
   
15-Sep-2008 Do Hockey and Soccer Mom Brands Share Goals? -- Abram Sauer
  The sport of branding hockey and soccer moms.
   
8-Sep-2008 Coffee Brands: Wake Up and Smell the Morality -- Mya Frazier
  Are green coffee brands saving the planet or themselves?
   
1-Sep-2008 Family-owned Brands: A Sustainable Legacy? -- Randall Frost
  Successful brands' beginnings are all in the family.
   
25-Aug-2008 More Than a Name: Japanese Super-brands Diversify -- Barry Silverstein
  Do Japanese super-brands overextend themselves?
   
18-Aug-2008 2008 brandcameo's Product Placement Awards -- Abram Sauer
  The best and worst of product placement in films this year.
   
11-Aug-2008 Emerging Nations Cultivate Agricultural Brands -- Randall Frost
  Are farm products from emerging nations growing on consumers?
   
4-Aug-2008 India Turns Up the Volume on Sonic Branding -- Preeti Khicha
  Why sonic branding speaks to Indian consumers.
   
28-Jul-2008 Preview to the 2008 brandcameo Product Placement Awards -- Abram Sauer
  Keeping track of brands on the big screen.
   
21-Jul-2008 Why the Climate is Ripe for Chilean Wine Brands -- Joe Ray
  Chilean wines uncork robust branding strategies.
   
14-Jul-2008 Toy Brands Don’t Play Around in Virtual Worlds -- Alycia de Mesa
  Why toy companies want to kid with avatars.
   
7-Jul-2008 Pets: Part of the Brand Family -- Barry Silverstein
  Why upscale pet brands are getting a leg up
   
30-Jun-2008 High Interest in Branding Credit Cards -- Jennifer Gidman
  Do these brands represent your spending values?
   
23-Jun-2008 New England's Thoreau-ly Inspired Brands -- Randall Frost
  New England brands with transcendental roots.
   
16-Jun-2008 Mobile Brands Connect with Pakistan -- Umair Naeem
  Cellular services companies come calling in Pakistan
   
9-Jun-2008 The Deal with Online Travel Brands -- Jennifer Gidman
  Reaching destinations begins with an online journey
   
2-Jun-2008 A Healthy Supply of Green -- Vivian Manning-Schaffel
  How to go green and mean it.
   
26-May-2008 US Beef: Well Done Branding? -- Randall Frost
  The US cattle industry beefs up branding efforts
   
19-May-2008 Will China's Brand Medal in the Olympics? -- Melissa Davis
  Does China's brand have a sporting chance?
   
12-May-2008 Older and Wiser: How Brands Stand the Test of Time -- Barry Silverstein
  On the battlefield of branding, only the bad die young
   
5-May-2008 Celebrity Chefs: Brands that Cook in the Kitchen -- Barry Silverstein
  Chefs bake their own brands.
   
28-Apr-2008 Grading Green: The Watchdogs CMOs Must Appease -- Mya Frazier
  A new sheen to evaluating green.
   
21-Apr-2008 The Caribbean's Rum-Soaked Brand -- Randall Frost
  Branding the Caribbean is no vacation.
   
14-Apr-2008 Bowling for Cricket Brands -- Preeti Chaturvedi
  Branding Cricket a High Stakes Game
   
7-Apr-2008 A Concentrated Dose of the Brandjunkie Results -- Jim Thompson
  The results from our end.
   
31-Mar-2008 Brandjunkies on the Influence of Brands:
The 2008 Brandjunkie Survey Results -- Jim Thompson
  Brandjunkies speak their minds!
   
24-Mar-2008 Brand Progression in a Recession -- Barry Silverstein
  Brands must be themselves to survive.
   
17-Mar-2008 French Luxury Brands, A Modern Day Classic -- Chauncey Zalkin
  Luxury brands in an uncomfortable position.
   
10-Mar-2008 UK Brands Skip Across the Pond -- Kimberly Maul
  British brands cross the pond and cultures.
   
3-Mar-2008 Consumers Go Ga-Ga Over Organic -- Barry Silverstein
  Why organic baby food is a natural fit with parents
   
18-Feb-2008 Brand Wonder Down Under -- Jennifer Gidman
  Why down under is looking up.
   
11-Feb-2008 Customized Branding: Consumers Get Creative Control -- Barry Silverstein
  Branding gets personal with consumer input.
   
4-Feb-2008 Greenwashing: A Dirty Job? -- Wendy Jedlicka
  Will greenwashing ever come clean?
   
28-Jan-2008 Brands Line Up for Super Bowl XLII -- Barry Silverstein
  Brands see themselves in the Super Bowl.
   
21-Jan-2008 The Corn Belt: Farmers All Ears to Branding? -- Randall Frost
  Branding the Corn Belt is a matter of taste
   
14-Jan-2008 Dunkin Donuts: An International Brand for Average Joes -- Vivian Manning-Schaffel
  Dunkin' Donuts wants those on the go to stick around
   
7-Jan-2008 TCIG: The Pride of Brand Ownership -- Renée Alexander
  Can local cultures brand their way to international success?
   
31-Dec-2007 Salsa Branding: Mild, Medium, or Hot? -- Randall Frost
  Why branding salsa is about roots and culture.
   
17-Dec-2007 Why It's Better to Brand than Receive -- Edwin Colyer
  The give and take of humanitarian campaigns.
   
10-Dec-2007 What's in Store for Private Labels? -- Preeti Khicha
  Retail labels and local brands battle for India’s pocketbook.
   
3-Dec-2007 Delivering Overnight Brands -- Barry Silverstein
  Which brand owns the future of next day delivery?
   
26-Nov-2007 Hershey’s Chocolate Dips into Foreign Markets -- Randall Frost
  How sweet is Hershey’s international appeal?
   
19-Nov-2007 Tourists Re-Define Brand Patagonia -- Joe Ray
  Will Patagonia survive its own branding success?
   
12-Nov-2007 Air Sick: Brands That No Longer Fly -- Barry Silverstein
  Do airline brands fly right with disgruntled customers?
   
5-Nov-2007 Brands on a Mission -- Edwin Colyer
  Christian missionaries bring God and tricky brand awareness.
   
29-Oct-2007 Dead Celebs: Branding Beyond the Grave -- Barry Silverstein
  How branding allows celebrities to live forever.
   
22-Oct-2007 Welcome to the Pacific Northwest -- Randall Frost
  Does a friendly environment breed better customer service?
   
15-Oct-2007 Coffee Break: South Africa’s Developing Taste -- Ron Irwin
  A battle among coffee brands is brewing in South Africa.
   
8-Oct-2007 Building Brands in Rural India -- Preeti Khicha
  Branding efforts grow in the Indian countryside.
   
1-Oct-2007 Pumping Energy into Gasoline Branding -- Barry Silverstein
  Is your favorite gas company running on empty?
   
24-Sep-2007 Photofinishing Brands -- Jennifer Gidman
  Online photofinishing brands shoot for exposure.
   
17-Sep-2007 Think Pink: Resurrecting Rosé -- Alycia de Mesa
  Will red and white wine consumers blush?
   
10-Sep-2007 A Brand’s Worst Nightmare -- Barry Silverstein
  What happens when trusted products go bad?
   
3-Sep-2007 Europe: A Branding Dichotomy -- Alycia de Mesa
  Branding Europe requires global and local expertise.
   
27-Aug-2007 Luxury Brands Confront Web 2.0 -- Edwin Colyer
  No pampered life for luxury items on Web 2.0.
   
20-Aug-2007 Is Wal-Mart a Brand Killer? -- Barry Silverstein
  Can Wal-Mart survive branding changes?
   
13-Aug-2007 Is Africa Misbranded? -- Melissa Davis
  Can individual nations overcome their continent’s brand?
   
6-Aug-2007 Branding for President -- Barry Silverstein
  On Election Day are we voting for people or brands?
   
30-Jul-2007 Best Global Brands: How valuable is green? -- Robin Rusch
  BusinessWeek and Interbrand rank the 100 Best Global Brands. How meaningful are green initiatives to overall brand value?
   
23-Jul-2007 True Colors of Nation Branding -- Alycia de Mesa
  Can a branding campaign change the world’s perception of countries with poor reputations?
   
16-Jul-2007 Rich Donors Give Business Schools New Life -- Renée Alexander
  Philanthropists are re-branding Canadian business schools with their own reputations. Is this intelligent economics or egocentrism?
   
9-Jul-2007 Raising the Chocolate Bar -- Joe Ray
  Like certain cheeses and wines, the chocolate from the Modica region fights threats to its brand integrity.
   
2-Jul-2007 Humor: The Sixth Sense of Branding? -- Abram Sauer
  One of the most desirable traits people seek in each other is a sense of humor. Should we require the same from brands?
   
25-Jun-2007 Don't Ignore the Boomer Consumer -- Alycia de Mesa
  When it comes to targeting demographics by age, brands best listen to their elders.
   
18-Jun-2007 The Fanatic: A Brand's Best Friend? -- Edwin Colyer
  Brand ambassadors provide free publicity for your brand. But what happens when you no longer control the message.
   
11-Jun-2007 Online Luxury for the Masses -- Alycia de Mesa
  By offering their products online, do luxury brands diminish their exclusivity?
   
4-Jun-2007 Where Are the “Muslim” Brands? -- Randall Frost
  Is it possible to build and develop a global brand that appeals to a Muslim audience?
   
28-May-2007 Best of Both Worlds? -- Barry Silverstein
  When it comes to alliances and partnerships, two heads—that is, two brands—are not always better than one.
   
21-May-2007 Peanut-Free Marketing -- Renée Alexander
  Will stronger measures to eliminate nuts from their products. Will this help develop a new food category?
   
14-May-2007 Sicilian Branding Preservatives -- Joe Ray
  As a brand, the island of Sicily lacks a specific identity. A recently formed group of people seeks to rectify the problem.
   
7-May-2007 Brand-Sponsored Endowments -- Alycia de Mesa
  Consumer brands creep into the names of professorships and buildings at US colleges.
   
30-Apr-2007 Cheap Flights Soar in South Africa -- Ron Irwin
  Thanks to low-cost carriers (LCCs) shaking up the South African airline industry, many locals will skip the bus for the plane.
   
23-Apr-2007 Can IKEA's Dominance Be Disassembled? -- Edwin Colyer
  Two Scandinavian furniture-retail brands. Four letters each. Two matching letters. Two different brand strategies.
   
16-Apr-2007 Good Reception: Managing Mobile Customers -- Tim Fielding
  The crowded field of "wireless brands" includes cellphone manufacturers, service providers, ringtone creators, and content developers. How does that affect the customer relationship?
   
9-Apr-2007 Lunch Lessons in Branding -- Dale Buss
  Foodservice brands face challenges including administrators' concerns and students' appetites—as well as the bottom line.
   
2-Apr-2007 Brand America: Taming wild perceptions -- Randall Frost
  The myth of the Old West was once tied to the US brand. Has 21st-century pessimism replaced 19th-century ideas of freedom and justice?
   
26-Mar-2007 Wikipedia: In brand we trust? -- Alycia de Mesa
  The strength of Wikipedia is its ability to be shaped by any user. But is that also its weakness?
   
19-Mar-2007 Branding With No Reservations -- Barry Silverstein
  Is the proliferation of hotel brands and brand extensions creating convenience—or confusion?
   
12-Mar-2007 Virtual-World Branding: For Real? -- Alycia de Mesa
  Second Life, There.com, and Cyworld offer a virtual-world community with real-world branding opportunities.
   
5-Mar-2007 Bouillabaisse: O-fish-al branding? -- Joe Ray
  Can chefs protect the integrity of their bouillabaisse "brand" against cheaper, low-quality versions, or are they really in the soup?
   
26-Feb-2007 London 2012: An Olympian branding feat -- Edwin Colyer
  As memories of the 2006 terrorist attacks in London still linger, branding the city in anticipation of the 2012 Summer Games requires gold-medal effort.
   
19-Feb-2007 brandchannel's 2006 Product Placement Awards -- Abram Sauer
  We scour the Number One films appearing in US theaters for the most (and most innovative) brand appearances.
   
12-Feb-2007 A Branding New Year -- Alycia de Mesa
  Several branding experts share their predictions for 2007.
   
5-Feb-2007 Special Brands for Special Needs -- Vivian Manning-Schaffel
  Brands seeking a wider audience should look no further than the special-needs market.
   
29-Jan-2007 Similar Search Results: Google Wins -- Anthony Zumpano
  The results are in for the 2006 Readers' Choice Awards for brand of the year.
   
22-Jan-2007 The Whole Package: Setting Healthy Standards -- Dale Buss
  Food brands try to topple the Tower of Babel that is the identification of "healthy" products.
   
15-Jan-2007 Chain Stores: Welcome to the neighborhood -- Alicia Clegg
  When expanding into new locations, should brands respect the existing environment and culture?
   
8-Jan-2007 China: Dressed for Global Success? -- Randall Frost
  Chinese garment and textile manufacturers try to tailor a new reputation: quality on par with Western brands.
   
1-Jan-2007 Brands Navigate the Blogosphere -- Abram Sauer
  The proliferation of blogs means everyone is potentially a critic—and can share his criticism with the whole world. How should a brand react?
   
18-Dec-2006 What's the Schtick with ''Chosen'' Brands? -- Asher Levine
  Jewish-themed brands are not to be passed over.
   
11-Dec-2006 Yuck: The taste of success -- Renée Alexander
  Buckley’s hopes to leave a bad taste in your mouth, while Listerine tries a sweeter approach.
   
4-Dec-2006 Pharma Branding: What's the diagnosis? -- Alycia de Mesa
  As they face several challenges, from generic drugs to a slowdown in research and development, pharmaceutical brands make need a new prescription for success.
   
27-Nov-2006 Branding in Tongues -- Alycia de Mesa
  Two languages, one customer. Brands try to capture the growing US Hispanic population.
   
20-Nov-2006 Cultivating a French Oysterevolution -- Joe Ray
  Steeped in tradition, the French oyster industry isn't afraid to take the necessary steps in order to remain relevant.
   
13-Nov-2006 Lost in Translation -- Randall Frost
  Successfully promoting your brand and its tagline in another country requires more than a word-for-word translation.
   
6-Nov-2006 Staying Connected: Telco phone home -- Renée Alexander
  For two local Canadian telco companies looking to compete with the national players, there's no place like home.
   
30-Oct-2006 Getting Beyond ''Made in China'' -- Vincent Grimaldi de Puget
  In an increasingly crowded world of brands, China becomes a major player.
   
23-Oct-2006 Cause-Related Consumerism -- Melissa Davis
  It's about more than just donating money. Brands are using innovative methods, including involving their customers, to champion progressive causes.
   
16-Oct-2006 Brands Fight the Clone Wars -- Alycia de Mesa
  Knockoff brands may be fakes, but their impact on the true brands is too real.
   
9-Oct-2006 Promotion With a Capital ''P'' -- Edwin Colyer
  Many companies have discovered an offbeat place to advance brand visibility: the restroom.
   
2-Oct-2006 Pushing the Limits of Extensions -- Alycia de Mesa
  Brand extensions can enhance—or dilute—the value of the brand.
   
25-Sep-2006 Defrosting Greenland's Image -- Joe Ray
  The Branding Greenland organization promotes an up-to-date understanding of the Arctic island nation.
   
18-Sep-2006 ASCAP Stays Composed -- Gabriel Stricker
  Over the course of nearly a century, ASCAP has adapted to stay in tune with myriad changes in the music industry.
   
11-Sep-2006 A Brew by Any Other Name -- Renée Alexander
  Brainstorming the name for a liquor product may require consuming enough of the product beforehand.
   
4-Sep-2006 Bad Behavior: Losing in Sports Sponsorships -- Alycia de Mesa
  What happens when a brand sponsors an athlete whose feats are not heroic?
   
28-Aug-2006 French Forego Organic Labels -- Joe Ray
  French brands say to hell with “organic” and go with something “closely related” instead.
   
21-Aug-2006 Soda Pops with Humor -- Renée Alexander
  Diet Pepsi and Fresca embrace their inner child to attract carbonated beverage drinkers in a mature market.
   
14-Aug-2006 Branding That Makes Scents -- Vivian Manning-Schaffel
  Branding scent: If smell contributes to 75% of our everyday emotional stimuli, why do we market 80% to sight instead?
   
7-Aug-2006 When Consumers Seize Control, Do Brands Profit? -- Randall Frost
  Can losing your brand to the consumer be a good thing? Consider the benefits of “brand hijacking.”
   
31-Jul-2006 Building Appeal -- Randall Frost
  Part art, part science, the field of branding architecture has never been more relevant to firms around the world.
   
24-Jul-2006 Private Label, Public Convenience -- Renée Alexander
  Convenience Goes Private Label: Consumers no longer have to go the extra mile for a Big Gulp. The soft drinks are now available in bottles—big ones, of course.
   
17-Jul-2006 Exploiting a Brand's Natural Appeal -- Alycia de Mesa
  What do BP, GE, 7-Up and Toyota have in common? All want a piece of green to increase their green.
   
10-Jul-2006 Belgium's Dilemma: To be or not to be? -- Dafydd ab Iago
  Regional Branding: Belgium seeks a place in the world.
   
3-Jul-2006 Retailers and Manufacturers: The Shelf Showdown -- Randall Frost
  The struggle for shelf control between retailers and manufacturers may be shifting thanks to RFID.
   
26-Jun-2006 Tapping into Students with Style -- Alicia Clegg
  Brands like L’Oréal, Harrods, Esprit and even Dunlop Tyres stalk the catwalk, hoping to spot the next big thing.
   
19-Jun-2006 Does Globalization Threaten or Nurture Local Markets? -- Randall Frost
  Are consumer habits changed by cultural influences or are cultural differences homogenized by global consumers?
   
12-Jun-2006 Papa's Got a Brand New Bag -- Vivian Manning-Schaffel
  Domesticating Dad: Brand owners feature men in unfamiliar territories as they tout traditional household products to both genders.
   
5-Jun-2006 This Rebrand Will Be Televised -- Renée Alexander
  Canada’s Citytv stations rebrand with the hope that focusing on content and quirky advertising will gain viewers’ attention
   
29-May-2006 India: A hot brand climate? -- Edwin Colyer
  India’s economic vision—despite recent stock market problems—opens the door for branding opportunities
   
22-May-2006 Metrosexuals: A Well-Groomed Market? -- Vivian Manning-Schaffel
  Metrosexuals are becoming an increasingly important market as companies are selling more male-targeted personal grooming products
   
15-May-2006 Commerce and Culture: an Artful Alliance -- Alicia Clegg
  Unlikely collaborations proving to be an exhibition of success for art institutions and merchant brands.
   
8-May-2006 SABMiller’s Haute Aspirations -- Ron Irwin
  SABMiller tempts South Africans to indulge in its premium brand Peroni.
   
1-May-2006 Biotech Companies Experiment with Clusters -- Edwin Colyer
  Place branding: Biotechs cluster to establish community identities like Medicon Valley, Biocon Valley and the BioBelt.
   
24-Apr-2006 Mining the Golden Years -- Alicia Clegg
  Mature Markets: Brand owners reach out to the growing senior segment.
   
17-Apr-2006 Branding in Public: Waste of Money? -- Edwin Colyer
  They spent our money on what? The public sector gets in the branding game with taxpayers’ money.
   
10-Apr-2006 Mini Cans Live Large -- Renée Alexander
  Less is more: Beverages try on small cans for size.
   
3-Apr-2006 Consumers Check Out Organic Options -- Vivian Manning-Schaffel
  The market for organic and natural foods is healthy and growing.
   
27-Mar-2006 Cultures Split Over Brand Personality -- Randall Frost
  Do Westerners place more value on the personality traits of a brand than Asian cultures? We weigh the argument that brand is purely a Western phenomenon.
   
20-Mar-2006 La Boqueria Covers the Market -- Joe Ray
  Shopping block: A traditional food market in Barcelona competes with modern supermarkets by offering a unique experience.
   
13-Mar-2006 Standards: Who Needs Them? -- Edwin Colyer
  By setting standards, organizations like ISO, EFQM, and Eco-label create a mark of distinction for brands to promote. But rules differ greatly between the groups on who gets to use the mark and how.
   
6-Mar-2006 Senses Cue Brand Recognition -- Alicia Clegg
  Smirnoff, Gordon’s, Lush, and Thomas Pink attack the five senses to draw the customer into purchase.
   
27-Feb-2006 brandchannel's 2005 Product Placement Awards -- Abram Sauer
  brandchannel puts products in their place, with awards and commentary for 2005’s notable films.
   
20-Feb-2006 Feeling Your Way in a Global Market -- Randall Frost
  Limited by language or culture, can brands use the sense of touch as the key to becoming truly global?
   
13-Feb-2006 Brands Get Celebrity Exposure -- Vivian Manning-Schaffel
  When stars align with your brand, and the paparazzi captures the moment, consumers are sure to follow. Celebrity product placement can mean mass-market exposure for a brand.
   
6-Feb-2006 Brand Rewind: Five Years of Busts and Booms -- Alycia de Mesa
  A look back on what has happened to branding in the last five years, on this, brandchannel’s five-year anniversary.
   
30-Jan-2006 Prescribing Drugs a Healthy Future -- Edwin Colyer
  Is it a good idea to rebrand drugs like an everyday "new and improved" consumer brand?
   
23-Jan-2006 The Search Is Over: Google Wins in 2005 -- Robin D. Rusch
  Results of our 2005 Readers’ Choice Awards for brands with the most impact recognize favorites like Google and Apple, and welcome newcomers like Skype, movistar and craigslist.
   
16-Jan-2006 Global Packaging: What's the Difference? -- Randall Frost
  Global marketing for packaged goods involves greater product and branding differentiation. When a brand seeks to appeal at the local level it loses global consistency.
   
9-Jan-2006 Recovering from a Bad Case of PR -- Edwin Colyer
  Is there a remedy for scandals from poison pills like Merck's Vioxx and Pfizer's Celebrex?
   
2-Jan-2006 RFID: Beyond the Barcode -- Randall Frost
  The tracking possibilities inherent in RFID are enticing, but will marketers have to offer something in return for all that information?
   
19-Dec-2005 Cava Uncorked: Sparkling Interest Abroad -- Joe Ray
  Spanish sparkling wine brand Cava competes with Champagne on cachet but keeps costs at a level to be enjoyed every day.
   
12-Dec-2005 School Reform: Branding for Extra Credit -- Edwin Colyer
  As state schools begin to specialize in the UK, they must teach prospective students what their brand stands for.
   
5-Dec-2005 Hot Shops: Retail Revamps -- Alicia Clegg
  It’s not enough to offer a sale anymore. These days retailers are creating theater to draw customers into a complete brand experience.
   
28-Nov-2005 Virtual Packaging Lacks Sense -- Randall Frost
  Products sold online lack the benefit of three of the five senses. How does the lack of touch, smell and taste affect consumer shopping behavior?
   
21-Nov-2005 A Competitive Edge in a Cutthroat Market -- Slaven Marinovich
  Close shave: The cutthroat business of trademarks in the world of wet-shaving equipment manufacturers sharpens between Gillette and Wilkinson Sword.
   
14-Nov-2005 Fidelity and McCartney: Mutually Invested -- Renée Alexander
  Celebrity endorsements: When ex-Beatle Paul McCartney joins forces with Fidelity Investment do consumers suddenly want to buy mutual funds?
   
7-Nov-2005 Rendering Your Brand in 3D -- Vincent Grimaldi de Puget
  An opportunity to wrap customers in the complete brand experience starts at the front door. What is environmental or retail branding and why should we bother?
   
31-Oct-2005 Capitalizing on Creative Differences -- Edwin Colyer
  In the saturated field of consumer goods, what is it that makes a new product really fly?
   
24-Oct-2005 Branding, a Job Well Done -- Dale Buss
  How do major brands like Costco and Ritz-Carlton become household names without relying on traditional advertising? By tapping into their greatest resource: Employees.
   
17-Oct-2005 Attracting a Positive Market -- Cristian Salazar
  HIV treatment medications must confront a difficult subject and still offer hope. A competitive analysis of how various drug companies approach the market.
   
10-Oct-2005 Marketing and Tweens: BFF -- Alycia de Mesa
  Brands target the narrow but lucrative demographic of the tween.
   
3-Oct-2005 Packaging Your Brand's Personality -- Randall Frost
  What's in the box? A well-designed package should convey the brand's personality.
   
26-Sep-2005 Product Placement: Making the Most of a Close-Up -- Abram Sauer
  Product Placement: Are you getting the best exposure for your brand?
   
19-Sep-2005 Lose the Jargon, Voice Your Brand -- Rob Mitchell
  Companies need to listen to their inner voice.
   
12-Sep-2005 Assigned Reading: Branding Gets Credit at University -- Edwin Colyer
  Universities take a tip from the corporate world in trying to brand their institutions.
   
5-Sep-2005 Has French Wine Outgrown the AOC? -- Joe Ray
  Is AOC bringing clarity to the French wine industry or just causing more confusion?
   
29-Aug-2005 Sambazon Squeezes into the Juice Market -- Dale Buss
  Will consumers get juiced up for Sambazon?
   
22-Aug-2005 Counting on Your Brand's Name -- Chris Grannell
  Running the numbers: Brands like 3 Mobile, neuf and 118118 seek to differentiate from their alpha competitors.
   
15-Aug-2005 The Myth of Authenticity -- Alicia Clegg
  How important is authenticity in your brand story? Brands like Häagen Dazs and Baileys Original Irish Cream stretch the heritage myth.
   
8-Aug-2005 Hotel Brands Break the Chain -- Rob Mitchell
  After decades of perfecting the known experience at chains around the world, hotel brands are now trying to create boutique hotels as guests go on a quest for the one-off experience.
   
1-Aug-2005 Naming: Entering the Chinese Market -- Doris Ho
  How will your name be received in China?
   
25-Jul-2005 Best Global Brands: Focus on UBS -- Robin Rusch
  Among the top five fastest growing brands on the list of 100 Best Global Brands 2005, Swiss financial services company UBS reflects the work in progress of growing and sustaining a global brand.
   
18-Jul-2005 Magazines Circulate Their Brand Licenses -- A.K. Cabell
  Magazine publishers like Ebony mine their brand awareness for licensing opportunities.
   
11-Jul-2005 GE Imagines a Greener Future -- Ron Irwin
  What can GE learn from Shell’s past experiences as it implements a commitment to the environment called ecomagination?
   
4-Jul-2005 Brand Gamble: Mergers and Acquisitions -- Alycia de Mesa
  The marriage may be made in heaven, but did anyone check with the children? Mergers and acquisitions can be great for business but lousy for the customer.
   
27-Jun-2005 Brands Suffer Youth Indecision -- Edwin Colyer
  Cheatin' heart: Youth are fickle, lacking loyalty, and high maintenance. Why do brand owners target them so heavily?
   
20-Jun-2005 Growing Pains Small Brands -- Alicia Clegg
  How can a brand remain true while broadening its reach? Popular but small brands like Innocent Drinks, Tyrrells and Hill Station risk losing their original fans in their quest to grow bigger.
   
13-Jun-2005 That's Rich: Redefining Luxury Brands -- Edwin Colyer
  As the masses rush to acquire luxury does it negate the original prestige of the premium brand?
   
6-Jun-2005 Oops, I Merchandized It Again -- Alycia de Mesa
  Popular musicians say forget the concert or the album, the real money is in the merchandise.
   
30-May-2005 Brands Go Beyond Product Placement -- Edwin Colyer
  Brands like BMW and Stella Artois team up with film directors for mutually beneficial branded entertainment sponsorships and partnerships.
   
23-May-2005 Favored to Win: Branding professional sports -- Alycia de Mesa
  What does it take for an alternative sports league to win against the established national leagues?
   
16-May-2005 Building Confidence in Your Brand -- Randall Frost
  What are the economic efficiencies of reaching confidence in your brand?
   
9-May-2005 Is Fashion Design a Team Sport? -- Rob Mitchell
  Sports brands team up with fashion designers for a more competitive offering.
   
2-May-2005 Local Success on a Global Scale -- Randall Frost
  How do huge global companies like Philips, McCain Foods and McDonald's achieve "multi-local" status?
   
25-Apr-2005 Does Selling Science Take a Genius? -- Edwin Colyer
  The ultimate brand icon, Einstein is being used to promote every type of science initiative. Is this genius or mad?
   
18-Apr-2005 Dove Gets Real -- Alicia Clegg
  Unilever’s Dove is the latest beauty brand to use "real" women to sell product. But can this campaign turn ugly?
   
11-Apr-2005 Pharma Co-Marketing: Possible Side Effects -- Edwin Colyer
  When two pharmaceutical companies ally, so must their marketing efforts. Unfortunately, there’s no pill to make two competitors promotional partners.
   
4-Apr-2005 Zen and the Art of Brand Maintenance -- Vivian Manning-Schaffel
  Disaster and fear offer hope to spiritual brand owners.
   
28-Mar-2005 Is Ikea for Everyone? -- Elen Lewis
  Ikea reassembles only slightly to reach new markets.
   
21-Mar-2005 Exposing Your Brand Internally -- Alycia de Mesa
  A brand is more than skin deep. Internal understanding of the brand is imperative to consistency in communication.
   
14-Mar-2005 Churches Put Their Faith in Branding -- Edwin Colyer
  In doing god’s work, churches find themselves reaching beyond the congregation to spread the brand message.
   
7-Mar-2005 Should Global Brands Trash Local Favorites? -- Randall Frost
  When P&G, Unilever and Nestlé clean house, they risk losing local markets for beloved brands. Companies like Henkel, on the other hand, retain a portfolio of national and international brands to satisfy both global and local tastes.
   
28-Feb-2005 Fairtrade: The Business of Ethics -- Alicia Clegg
  The Fairtrade mark allows brands to identify as in support of fairness to trade and promotion of economic development in the world’s poorest countries.
   
21-Feb-2005 brandchannel's 2004 Product Placement Awards -- Abram Sauer
  Awards and commentary for the best and the worst of 2004.
   
14-Feb-2005 Beer Brands and Homelands -- Edwin Colyer
  Is country of origin the most important quality of your beer brand?
   
7-Feb-2005 Anti-Globalization: Are You Serious? -- Edwin Colyer
  Is anti-corporate sentiment a real threat to brand owners? What does the activist movement want and what benefit (if any) is that to the corporation?
   
31-Jan-2005 Readers Pick Apple in 2004 -- Robin D. Rusch
  Apple, Google, Ikea, Starbucks and Al Jazeera: Brandchannel readers choose the brands that had the most impact on them in 2004.
   
24-Jan-2005 Putting You in the EU -- Dafydd ab Iago
  Selling Europe: The EU has a constitution, now all it needs is citizen support and interest.
   
17-Jan-2005 Branding with Chinese Characteristics -- Edwin Colyer
  Western brands hoping to break into China need to reconsider their brand identity and positioning for the local market.
   
10-Jan-2005 Cars Make Inroads Online -- Edwin Colyer
  Automakers take risks online with co-branding and interactive options not seen offline.
   
3-Jan-2005 Local to Global: Easy as 1-2-3? -- Randall Frost
  JetBlue and other smaller regional brands strive to disprove the Rule of Three.
   
20-Dec-2004 Does Your Brand Register Abroad? -- Sergio Beristain
  The trials of naming hinge as much on translation and TM registration as being clever.
   
13-Dec-2004 Does Royalty Lead to Brand Loyalty? -- Emilie Boyer King
  The ultimate celebrity endorsement comes from royal warrants. And you don’t have to pay a king’s ransom for them.
   
6-Dec-2004 Design Shifts Drive Auto Brands -- Dale Buss
  Designers move back into the driver’s seat in automotive manufacturing.
   
29-Nov-2004 Small Step for Man, Giant Leap for Brandkind -- Alycia de Mesa
  Brands shoot for the stars as the space race heats up. Space Adventures, Virgin Galactic, and others hope you’ll book a flight with them.
   
22-Nov-2004 Is De Beers Forever? -- Ron Irwin
  Activists use high-profile brands like De Beers to highlight their low-profile causes.
   
15-Nov-2004 Branding on a First Name Basis -- Erwin Wijman
  Naming trends: As businesses become less personal, they adopt first names to convey friendliness in the brand.
   
8-Nov-2004 Perrier: Nestled in Controversy? -- Joe Ray
  Perrier finds that water runs thicker than French blood as it battles with Swiss-based Nestlé.
   
1-Nov-2004 Great Branding Is Rooted in Strategy -- Vincent Grimaldi de Puget
  The “magic” behind successful brands can be achieved through balancing short- and long-term planning.
   
25-Oct-2004 Sports Brands Play at Life Style -- Alycia de Mesa
  How does a sports brand make the lucrative jump to lifestyle brand?
   
18-Oct-2004 Manufacturing a New Detroit -- Dale Buss
  The city of Detroit embarks on an uphill battle to improve its image.
   
11-Oct-2004 News Outlets Plug into New Markets -- Stephen Gardner
  News outlets seek to grow despite increasingly fragmented audiences.
   
4-Oct-2004 Brands Rise from the Dead -- Alycia de Mesa
  Can brands be resurrected? Atari and Iridium Satellite try for a comeback.
   
27-Sep-2004 Brandsploitation: A New Genre in Film -- Abram Sauer
  The good, the bad, the ugly: A clear-eyed romp through the product placement hype.
   
20-Sep-2004 Born into Luxury -- Alycia de Mesa
  Targeting youth: Ultra-premium fashion brands turn to the diaper-wearing set.
   
13-Sep-2004 Take Pride in Your Brand -- Vivian Manning-Schaffel
  Brands step out of the closet to embrace gay and lesbian customers.
   
6-Sep-2004 Engaging the Aging: Marketing to Europe's Seniors -- Emilie Boyer King
  Are European brands catching on to the potential of aging populations?
   
30-Aug-2004 Auto Ads Drive Brand Awareness -- Edwin Colyer
  Customer driven takes on a whole new meaning when brands advertise on cars.
   
23-Aug-2004 Local Markets Grow Roots -- Michael Standaert
  Local labeling helps farmers compete with large food brands.
   
16-Aug-2004 A Global Dose for a Local Market -- Edwin Colyer
  Is there a prescription for implementing global pharmaceutical brands in a local market?
   
9-Aug-2004 Mexican Brands Pepper US Market -- Cristian Salazar
  Mexican brands cross the border through NAFTA to reach Latino populations; but why not reach out to the non-Latinos?
   
2-Aug-2004 Forcing Brands into Early Retirement -- Randall Frost
  Brand portfolio management: What happens when the brand gets turned off.
   
26-Jul-2004 MTV Networks Internationally -- Robin D. Rusch
  How does MTV manage to be the Madonna of the media industry?
   
19-Jul-2004 Noilly Prat: Distilled to Perfection -- Jeremy Josephs
  Noilly Prat neither shakes nor stirs the vermouth segment and yet it continues to grow steadily.
   
12-Jul-2004 Your Product Name: Fame or Shame? -- Alycia de Mesa
  When a product name becomes more valuable than the corporate name, is it time to switch?
   
5-Jul-2004 Street Level Strategy -- Ron Irwin
  Brands take to the street to reach underserved populations.
   
28-Jun-2004 Competing Dialects: Selling English -- Dafydd ab Iago
  English schools worldwide compete for foreign students.
   
21-Jun-2004 Staying Power: Surviving the Limelight -- Randall Frost
  Overexposure: How can celebrities manage their brand beyond its sell-by-date?
   
14-Jun-2004 Setting the Brand to Music -- Dale Buss
  Non-music brands are joining the choir and at the same time changing the face of traditional music brands.
   
7-Jun-2004 Restocking Safeway -- A.K. Cabell
  Can supermarket chain Safeway face down risk?
   
31-May-2004 South Africa Makes it Local -- Ron Irwin
  Proudly South African aims to make it local and make its locality proud.
   
24-May-2004 Brand and Consumers: Who's Seducing Whom? -- Randall Frost
  Is it up to multinationals to satisfy the demands of a select few at the detriment to efficiency and profit? Who does it serve if the consumer seduces the brand?
   
17-May-2004 UPS and FedEx Compete to Deliver -- Vivian Manning-Schaffel
  UPS and FedEx are carrying their new position from employee to customer.
   
10-May-2004 Changing the Face of Private Labels -- Dale Buss
  Estée Lauder enters into an exclusive arrangement that appears to be more than skin deep with US retailer Kohl’s.
   
3-May-2004 Naming Names -- Alycia de Mesa
  Name that product: umbrella brands struggle to identify products and services as part of one family.
   
26-Apr-2004 Trademarking: Senses and Sensibility -- Randall Frost
  To ensure a sensual connection with the brand, companies are trademarking scents, sounds, colors and shapes. Floral smelling thread anyone?
   
19-Apr-2004 Mapping a Country's Future -- Randall Frost
  Branding a country or region is just like a product brand… except way more complex and far less controllable.
   
12-Apr-2004 Stiff Competition: Making a Living with Death -- Stephen Gardner
  Can the traditional funeral industry in Britain survive against larger corporate groups or will it eventually die out?
   
5-Apr-2004 Are You Sick of Viral Marketing? -- Abram Sauer
  Similar to any virus, viral marketing is hard to contain or control. How can you make the most of the buzz?
   
29-Mar-2004 Celebrity Branding -- Alycia de Mesa
  As a star ascends it can take a product or two with it. Similarly, as a celebrity falls from grace, so goes the appeal of the brand.
   
22-Mar-2004 Democracy Rules the Marketplace -- Randall Frost
  Do consumers have more control over what appears in the marketplace than voters do over legislation? What can governments learn from a branding model?
   
15-Mar-2004 The Science of Branding -- Edwin Colyer
  Does branding work? Brain scans reveal powerful proof that we may prefer Pepsi, but we’ll buy Coke.
   
8-Mar-2004 M-Commerce: Is the Line Dead? -- Randall Frost
  Why does mobile commerce work so well in Japan but not in the US? Is there potential for m-commerce among the one billion cell phone users worldwide?
   
1-Mar-2004 How is Porn Penetrating the Mainstream Market? -- Abram Sauer
  The curtain is pulled and the lights are turned on in the adult entertainment industry. As quality rises in risqué entertainment, branding in the industry heats up.
   
23-Feb-2004 How Far Can a Brand Stretch? -- Alycia de Mesa
  Disney and Virgin can, but apparently McDonald’s cannot. What allows one brand to stretch to new businesses, products, and services while others cannot?
   
16-Feb-2004 Spain's Best Brands -- Interbrand
  Spain ranks its best corporate and consumer brands by value; Telfonica y Zara son las marcas más valiosas.
   
9-Feb-2004 Gaining Influence Through Word of Mouth -- Randall Frost
  Can you harness word of mouth to work for you?
   
2-Feb-2004 Google Gets Lucky: Brandchannel's 2003 Readers' Choice Award Results -- Robin Rusch
  Google, Apple, Ikea, Cemex and Sony dominate brandchannel's 2003 Readers’ Choice Awards.
   
26-Jan-2004 Drug Makers Get in the Game -- Edwin Colyer
  American pharma leads the industry in sport sponsorship. Is it the winning play for selling drugs direct to consumer?
   
19-Jan-2004 Delivering the Truth Through PR -- Randall Frost
  Is PR an effective vehicle for communicating the wonders of your brand?
   
12-Jan-2004 Fueling Partnerships -- Edwin Colyer
  Gas stations expand their services to include full shopping opportunities. How does this affect the brand?
   
5-Jan-2004 Which Bud's for you? -- Mark Jarvis
  As Czech Budweiser prepares to launch its first international marketing campaign, the battle between the two Buds is bound to rise to a head.
   
22-Dec-2003 Are We Still Lovin' It? -- A.K. Cabell
  What is McDonald’s strategy for getting back to the business of international success?
   
15-Dec-2003 Will E-Government Click with Its Constituents? -- Stephen Gardner
  Electronic services cannot grow without attracting the public on more than just functional benefits.
   
8-Dec-2003 Products that Rise Above Their Corporate Brands -- Edwin Colyer
  How important is the corporate brand compared with the product brand? We may request our Prozac by brand name but do we care who makes it?
   
1-Dec-2003 When Imposters Knock Off Profits -- Diane O’Brien
  From street corners to websites, knock-offs rip off fashion brands.
   
24-Nov-2003 Low-Carbs: Are Brands Losing It? -- Dale Buss
  Food and beverage brands deal with the latest trend to hit the industry: the low-carb frenzy. Is it time to throw your entire product line down the trash disposal over a trend?
   
17-Nov-2003 Hip Marketing: Targeting a New Audience -- Randall Frost
  Medical product brands are skipping trials and heading straight for a jury of their patients.
   
10-Nov-2003 Is Bologna Bologna if It's Not from Bologna? -- Michael Standaert
  The EU brings trademark law to the table as it cracks down on the generic use of terms such as Parmesan, Burgundy, Chablis, Bologna, and Feta.
   
3-Nov-2003 The Fundamentals of Branding -- Vincent Grimaldi de Puget
  A definitive breakdown of what branding is, why it is, and what it has to do with you.
   
27-Oct-2003 Navigating the Economic Upturn -- Dale Buss
  Baby steps or giant leaps? As the economy slowly improves what’s the best strategy for your marketing plan?
   
20-Oct-2003 Taking Advantage of Women -- Edwin Colyer
  Would you like a loyal customer from cradle to grave? Pharmaceutical companies are missing out on opportunities for a long-term product line for women.
   
13-Oct-2003 Are French wines screwed? -- Emilie Boyer King
  Is France’s reputation enough to sell a brand of wine? Or is this strategy causing French wines to slip behind in global sales?
   
6-Oct-2003 Made where? -- Ron Irwin
  English roses grown in Kenya, American skis built in China, Italian shoes made in Romania? Home brands insist offshore production is the only route for survival.
   
29-Sep-2003 Turning Over a New Leaf? -- Edwin Colyer
  We care about our staff and the environment… right? Are businesses really improving their records on environmental responsibility? Or is this cynical marketing at work?
   
22-Sep-2003 Who Is Securing Your Identity Online? -- Randall Frost
  Brands from Amazon.com to IKEA have exposed sensitive customer information on their websites. Are these events hindering the growth of e-commerce?
   
15-Sep-2003 Pharmaceuticals Go to the Dogs -- Edwin Colyer
  Do consumers want the same drugs as their dog? Some like Pfizer offer animal and human products all under one brand. Others like Merck and Eli Lilly prefer to keep man and beast separate.
   
8-Sep-2003 Can Bosch spark its OEM brand? -- Brad Cook
  Could OEMs in the automotive industry apply the Intel Inside approach to their products?
   
1-Sep-2003 Are Your Employees the Solution? -- Edwin Colyer
  Is branding a waste of your company’s money?
   
25-Aug-2003 Viral Marketing: It's Infectious! -- Randall Frost
  Is your brand contagious? Some brands promote through viral marketing and let their customers do the talking.
   
18-Aug-2003 Promoting Brand Allegiance Within -- Edwin Colyer
  Can your employees behave on brand? Brand management is nothing without internal buy-in.
   
11-Aug-2003 Marketing Beauty Products From the Inside Out -- Dale Buss
  Brand owners dig deep to bring skin care to the surface of consumers’ minds.
   
4-Aug-2003 Me Incorporated: Your Own Magnetic Brand -- Randall Frost
  Is there power in a personal brand?
   
28-Jul-2003 Samsung Shows its Strength -- Robin Rusch
  Five years ago Samsung Electronics was a cheap Korean brand; today it’s a quality name that climbs to number 25 in Interbrand and BusinessWeek’s top global brands survey.
   
21-Jul-2003 Taking a Closer Look at Your Customers -- Edwin Colyer
  Ethnography breaks the boundaries of conventional branding.
   
14-Jul-2003 PR Stirs it Up -- John Karolefski
  Move over advertising and marketing, the spotlight's on PR.
   
7-Jul-2003 Will the Wireless World Connect? -- Vivian Manning-Schaffel
  Cellular service providers vie hard to ring your bell.
   
30-Jun-2003 Delivering Global Brands -- Edwin Colyer
  Global express distribution operators, like TNT and Exel, are consolidating supply chains to better service and win contracts with brands like Deutsche Post, FedEx and UPS.
   
23-Jun-2003 Battle of Biblical Proportions -- Dale Buss
  Zondervan revises the New Testament and faces a challenging marketing effort to convince readers that it’s still a Good Book.
   
16-Jun-2003 Can Hip Hop Cash In? -- Abram Sauer
  Courvoisier, Burberry and Mercedes have all gotten the hip hop treatment. What if that placement were planned and paid for?
   
9-Jun-2003 Pushing Pills to Those Who Pay the Bills -- Edwin Colyer
  Since most patients don’t choose their drugs, pharmaceutical brands typically target physicians, but should these brands be targeting healthcare payors as well?
   
2-Jun-2003 Celebrity Endorsements Reach for the Stars -- A.K. Cabell
  Can celebrity endorsements knock out the competition?
   
26-May-2003 Membership Has Its Privileges -- Brad Cook
  The epitome of brand loyalty can be seen in a phenomenon called "brand communities."
   
19-May-2003 Can Tobacco Brands Extinguish Their Bad Rap? -- Elen Lewis
  Do tobacco companies have any hope of shedding their evil image?
   
12-May-2003 Brands That Go Places -- Patricia Tan
  Forget the passports and plane tickets, did you pack the guidebook?!
   
5-May-2003 Who's Filling Gen-Y's shoes? -- Dr. Pete Markiewicz
  Surprising developments among the so-called Gen-Y or Millennial market in the US could point to future trends worldwide.
   
28-Apr-2003 All Sweeteners Are Not Equal -- Dale Buss
  The substitute sugar wars are not sweet.
   
21-Apr-2003 Crash Course in Auto Branding -- John Karolefski
  Is safety a compelling brand attribute when it comes to car purchase decisions?
   
14-Apr-2003 Brand Leader -- Edwin Colyer
  How closely is the CEO linked with the company's brand?
   
7-Apr-2003 Happily Ever After? -- Dale Buss
  Looking to ally forces in a co-branding relationship? Match-making is a skill fraught with pitfalls, but done right it can expand market and grow opportunities.
   
31-Mar-2003 The Brands We Love to Hate -- David Liss
  What can we learn from the brands we just can't stand? WWE, Jerry Springer and NASCAR aren't as far from Tiffany's or BMW as we may like to believe.
   
24-Mar-2003 The Side Effects of Going Off Patent -- Edwin Colyer
  Can pharmaceuticals retain their brand equity after brands go off patent?
   
17-Mar-2003 Do Online Ads Boost Brands? -- Fiona Harvey
  Combine web advertising with tv and radio, and you've got an effective brand-building tool.
   
10-Mar-2003 The EU Marks Its Territory -- Ed Meikle
  The European Union now offers trademark protection across its member states for managing your intellectual property.
   
3-Mar-2003 Estonia and Belarus: Branding the Old Bloc -- Stephen Gardner and Mike Standaert
  Estonia's exercise in nation branding kick-started tourism and investment. How does Belarus compare and what can it learn?
   
24-Feb-2003 Advergaming Scores -- Dale Buss
  Brands break through online clutter with games and contests to engage the consumer.
   
17-Feb-2003 Life Saving Brands -- Edwin Colyer
  Are branded medical devices the next must-have accessory?
   
10-Feb-2003 Google Ranks First: 2002 Readers' Choice Award Results -- Robin Rusch
  Our readers choose Google.com, Nokia, Target, LG and Corona as global and regional brands for Brandchannel's 2002 Readers' Choice survey.
   
3-Feb-2003 Brand USA: Tarnished? -- Patricia Tan
  How is it that American brands do so well in Muslim countries, while Brand America itself is so tarnished?
   
27-Jan-2003 Big Brand on Campus -- Dale Buss
  Smart brands head back to university, where a captive audience awaits them.
   
20-Jan-2003 Down to the Core: Branding Not-for-Profits -- Patricia Tan
  Why should not-for-profits concern themselves with branding?
   
13-Jan-2003 Is Advertising Effective in Brand Building? -- Robin Rusch
  Could it be that advertising is a very expensive waste of time in building a brand?
   
6-Jan-2003 Urban Consumers Get Phat -- A.K. Cabell
  Can mainstream brands like Motorola tap into urban youth market through co-branding with brands like Phat Farm?
   
30-Dec-2002 Are Books Bound by Their Brand? -- Edwin Colyer
  Some authors have strong brands, but how many of us choose a book by its publisher?
   
16-Dec-2002 Has Gen X Fallen Through the Cracks? -- Vivian Manning-Schaffel
  Generation Y appears preferable to Gen X for brand owners and advertisers pitching their wares. Should we mind the generation gap?
   
9-Dec-2002 Can Small Businesses Sprout Big Brands? -- Edwin Colyer
  Small or large, every business has a brand, and the ability to use it to its advantage.
   
2-Dec-2002 Anti-Globalists v. Big Brands: Who is Going to Win? -- Randall Frost
  Is there a win-win solution between the anti-globalists and big brands?
   
25-Nov-2002 Milking the Organic Market -- Erin Speiser Ihde
  Organic brands are positioning themselves as an alternative for health-conscious, socially responsible consumers. The challenge? Milking a higher price.
   
18-Nov-2002 Branding Drugs for a Market of One -- Edwin Colyer
  As pharmacogenomics surface on the horizon, how can pharmaceuticals market efficiently to tiny patient groups?
   
11-Nov-2002 Can Japanese Brands Go Global? -- Randall Frost
  Why don't Japan's brands have a stronger presence outside of their local markets?
   
4-Nov-2002 The Key to Branding (and Financial) Success -- Vincent Grimaldi de Puget
  How to make your brand rise above the background noise in spite of limited resources, and contribute to improving your company's bottom line.
   
28-Oct-2002 Branding the Bush -- Ron Irwin
  Making a killing on eco-tourism.
   
21-Oct-2002 Barbie Goes to Court -- Ed Meikle
  Barbie flexes her muscles in the wake of defamation.
   
14-Oct-2002 Keep Your Brand Clean -- John Karolefski
  How to prove your innocence during a threat of guilty by association.
   
7-Oct-2002 HELP WANTED: Top Talent Apply Within -- Dale Buss
  In lean times, companies depend even more on their most valuable brand champions: Employees.
   
30-Sep-2002 Chefs Acquire a Taste for Branding -- Jocelyne Henri
  Creating a brand à la mode with France's pastry brands, Pierre Hermé, Dalloyau and Ladurée.
   
23-Sep-2002 Putting Out the Fire: Managing Through Crisis -- David Liss
  Steering your brand through disaster.
   
16-Sep-2002 Cutting Costs: Resource Management All in One Tool -- Fiona Harvey
  Is resource management resourceful thinking?
   
9-Sep-2002 Fire Drill: Preparing for Crisis -- David Liss
  Are you ready to protect your brand when disaster strikes?
   
2-Sep-2002 Can Dead Dot Coms Be Reincarnated? -- Brad Cook
  Is there value left in the dead brands of generically named dot coms such as pets, wine, and eToys.
   
26-Aug-2002 Commodities: Branding the Basics -- Eric Mirabel
  How do we go about turning a commodity product or production capability into a new brand? We look at the Middle East, a transitioning market where manufacturers are branding commodities.
   
19-Aug-2002 Brands in Toyland -- Ron Irwin
  Is branding in the toy world just child’s play? We look at how traditional brands like LEGO and Brio stand up to the dazzlingly high-tech competition.
   
12-Aug-2002 Long Live the King -- John Karolefski
  Young and svelte, bloated and strung out, Elvis had universal appeal throughout his short lifespan. The king may be dead but apparently the brand lives on.
   
5-Aug-2002 IBM Navigates the Biotech Maze -- Edwin Colyer
  IBM Global Services is expanding to a variety of areas like its recent acquisition of PwC Consulting. We look at how a brand like this penetrates the life sciences market.
   
29-Jul-2002 Do Nonprofits Have Value? -- Robin Rusch
  As we unveil Interbrand's league tables of the world's most valuable brands for for-profit brands in 2002, we ask, Is there value in a nonprofit brand?
   
22-Jul-2002 Trials and Tribulations of Global Naming -- Ed Meikle
  We look at recent trademarking issues from PricewaterhouseCoopers’ Monday to Philip Morris’s Altria and discuss the basic guidelines for domain name registration disputes.
   
15-Jul-2002 Successful Start-ups Launch with a Brand -- David Liss
  Why do some start-up brands fail where others succeed? When should one begin to think about the brand in the entrepreneurial process?
   
8-Jul-2002 Pushing Product: Is In-Store Promotion Effective? -- John Karolefski
  Is in-store marketing effective or just more clutter separating us from our favorite brand of ice cream?
   
1-Jul-2002 Shopping Through a Recession: How Will Luxury Brands Survive? -- Dale Buss
  How are luxury brands faring in the aftermath of September 11 and the past year of recession?
   
24-Jun-2002 Lawless Branding: Recent Developments in Trademark Law -- Ed Meikle
  This month’s trademark law developments: Sony loses Walkman to the masses in Austria and FIFA takes on ambush marketers in Latin America.
   
17-Jun-2002 Prescribing a Global Identity -- Edwin Colyer
  The pharmaceutical industry has been wary of promoting big, international brands, but is it better to stay local or go global?
   
10-Jun-2002 Positioning: The Missing Piece in the Tech Sector -- Rob Gelphman
  Brands in the tech sector need to work on their positioning.
   
3-Jun-2002 The New CCO: Delivering Customer Care -- Dale Buss
  In a recession, suddenly everyone cares about attracting the customer. Enter the Chief Customer Officer.
   
27-May-2002 Ambush Marketing Steals the Show -- Abram Sauer
  Competition is heating up as sponsoring brands of the World Cup and other global sporting events struggle with ambush marketing.
   
20-May-2002 Time Release Branding -- Edwin Colyer
  New pharma needs to launch with a bang. But at which stage beyond molecule is it time to start the branding process?
   
13-May-2002 The Sport of Naming -- John Karolefski
  Naming rights for sports stadiums may be big business but are they sound business?
   
6-May-2002 Private Labels: Does Branding Matter? -- Robin Rusch
  Can private labels be considered brands? What threat do they pose to brand owners?
   
29-Apr-2002 Multimedia Makes the Grade -- Kim Barnet
  Can the education industry learn how to harness multimedia to create new tools and improve its overall brand image?
   
22-Apr-2002 Franchising in China: A Dead Duck? -- Edward Young
  The rush to franchise in China may be faster than the drive-through at McDonald's, but the results are not always favorable to the brand.
   
15-Apr-2002 Bottled Water Floods the Market -- John Karolefski
  Megabrands Groupe Danone and Nestlé lead the bottled water market. But as new markets rise, so do the stakes. Who will win the latest water war?
   
8-Apr-2002 Can Branding Save the World? -- Ron Irwin
  Ben & Jerry’s, Avon and Patagonia all engage in cause-related or values-led marketing. Is it a justifiable endeavor or just a feel-good makeover?
   
1-Apr-2002 Can Gap Mend Its Brand? -- Vivian Manning-Schaffel
  At one time, Gap had the retail clothing market sewn up. Now it struggles against sister brands Banana Republic and Old Navy.
   
25-Mar-2002 Is China's Film Industry Overexposed? -- Edward Young
  As Kodak loses its agreement to manufacture film in China, are local brand Lucky and global giants Fuji, Konica, and Agfa-Gevaert ready to leap in?
   
18-Mar-2002 Offensive But Effective? -- Edwin Colyer
  Campaigns for brands like Benetton and FCUK certainly get our attention, but what are they doing for the brand?
   
11-Mar-2002 Mortal Brands: Continuing the Legacy -- John Karolefski
  What happens to a brand when its spokesperson literally dies? As Wendy’s re-evaluates its strategy, we look to other branded icons for some hints.
   
4-Mar-2002 Apple Shines: Brandchannel's 2001 Readers' Choice Award Results -- Robin Rusch
  What do Apple, Nokia, Volkswagen, Google.com, Absolut and Starbucks have in common? Brandchannel's 2001 Readers' Choice survey results are here.
   
25-Feb-2002 Has Your Brand Become Generic? -- Stephen Gardner
  What happens when your brand name is part of the public domain? We look at names that have gone generic.
   
18-Feb-2002 Zero Percent Brand Management? -- Dale Buss
  Are American automakers trailing behind their overseas counterparts when it comes to managing their brands?
   
11-Feb-2002 Conquering New Grounds -- John Karolefski
  Starbucks serves up a fresh brew around the world, but are non-Americans ready to wake up to this powerful brand?
   
4-Feb-2002 MTV: 360 Degrees 24/7 -- Vivian Manning-Schaffel
  With a reputation like MTV, the pressure to score high in new media is huge. Is MTV able to give its audience what it wants… online?
   
28-Jan-2002 Penetrating the Birth Control Market -- Katherine Daniel
  From legislation to disease, contraception manufacturers focus the brand on mundane subjects and leave out the best part: the sex!
   
21-Jan-2002 Brand Mobility: Telecom Operators Turn to Handsets -- Edwin Colyer
  Will cellular service brands eclipse the big cellphone brands? Don't hang up on Nokia, Ericsson and Samsung just yet.
   
14-Jan-2002 Is Your Brand Everlasting? -- John Karolefski
  We check in on 2001's fallen icons and ask why some stay strong and prosper, while others wither and die.
   
7-Jan-2002 Will Online Rx Get Easier to Swallow? -- Edwin Colyer
  As pharmaceuticals struggle to get doctors to take their medicine, they ignore the valuable branding resources available on the web.
   
31-Dec-2001 Opportunity Rings: Branding Through SMS -- Kim Barnet
  More and more brands are connecting with customers using SMS and other mobile messaging systems.
   
17-Dec-2001 The Chocolate Market Unwrapped -- Stephanie Margolin
  Unwrap the global strategies of Nestlé, Cadbury, and Hershey to discover the rich, and at times nutty, formula behind each brand.
   
10-Dec-2001 Krispy Kreme on the Rise -- Robin Rusch
  Krispy Kreme heats up its plans for global rollout. We check in on the brand and see how it stacks up against Dunkin' Donuts.
   
3-Dec-2001 Intel Outside -- John Karolefski
  Did Intel venture too far “outside” with its brief extension into consumer electronics?
   
26-Nov-2001 The UK Attempts a Royal Come Back -- Nick Thornton
  In response to last year’s terrible blow to tourism, the UK is unveiling a campaign to promote Britain to its citizens and closest neighbor, Europe.
   
19-Nov-2001 Will Green Brands Continue to Grow Strong? -- Ron Irwin
  Brands get back to nature with a trend toward all things green. But can this last without preservatives?
   
12-Nov-2001 What Makes a Brand Great? -- Vincent Grimaldi de Puget
  Building a great brand is a blend of art and science.
   
5-Nov-2001 Putting the Heart in Branding -- Nick Thornton
  From Coke and Abercrombie & Fitch to GE and Morgan Stanley, we look at the shift in branding strategies following the September 11th attacks on the US.
   
29-Oct-2001 Foster's: Australian for Wine? -- Nick Thornton
  Pop the cork on a tinnie of Foster’s? The next shout just might be a middie of fine wine from the Australian brewer.
   
22-Oct-2001 Sonic Branding Finds its Voice -- Kim Barnet
  Transcend boundaries and cut through language barriers and image overload with sonic branding.
   
15-Oct-2001 Tapping into the World Market -- Kim Barnet
  Competing brands Interbrew and Heineken pursue completely different branding strategies. Is one approach better than the other?
   
8-Oct-2001 Can Airlines Weather Turbulent Times? -- Nick Thornton
  What will be the new brand strategy as commercial airlines struggle to recover from a nosedive worldwide?
   
1-Oct-2001 Operation Clarity: The Politics of Naming -- Yannis Kavounis
  How powerful is a name? Witness the recent efforts to brand a military campaign in Operation Clarity: the politics of naming.
   
24-Sep-2001 Riding the Next Wave -- Robin Rusch
  Forever young? How do edgy independent brands like Rip Curl remain credible as they grow older and more established?
   
17-Sep-2001 From Sea to Shining Sea -- Robin Rusch
  After the September 11 attacks, America needs to define its image both for its citizens and the global audience at large.
   
10-Sep-2001 Is the Hog's Future Roadkill? -- Nick Thornton
  Will the road end for Harley-Davidson as its demographic dies out? The aging of the Harley rider spells bad news for the classic hogs.
   
3-Sep-2001 The Rise & Demise of a Brand Trend? -- Robin Rusch
  Some companies are scrambling to disassociate from their .com ending, while others are proud of the online positioning.
   
27-Aug-2001 Patents Cause Drug Headaches -- Nick Thornton
  Multinational pharmaceuticals face damaging PR over fat profits, but the realities behind R&D and promotion make the issue a bit more complex.
   
20-Aug-2001 Brand on the Horizon -- Ron Irwin
  Kellogg may be number two in the cereal wars with General Mills, but as Avis taught us, being number two sometimes means trying harder.
   
13-Aug-2001 Beijing Stretches its Image to Fit Through the Olympic Rings -- Kim Barnet
  Beijing will need to get on the treadmill if it wants to win the gold for image by the 2008 Olympic Games.
   
6-Aug-2001 Flying Foul: Ryanair Flies in the Face of Good Taste -- Nick Thornton
  Ryanair is committing a flying assault and daring Europe to take offence. Do airlines need to work on their brand or is it all about the low fare?
   
30-Jul-2001 World's Most Valuable Brands: A Closer Look at Measuring Brands -- Robin Rusch
  Download league tables from Interbrand's annual World's Most Valuable Brand Ranking for 2001, and take a closer look at brand measurements from awareness to value.
   
23-Jul-2001 Time Changes Everything: The Mao Brand Evolves -- Kim Barnet
  Mao Inc churns out memorabilia from the Cultural Revolution, but it also illustrates the Chinese confidence in their brand of Communism.
   
16-Jul-2001 Europe Cuts the Power -- Nick Thornton
  The GE-Honeywell failed acquisition should be a good learning experience for multinational marketers worldwide.
   
9-Jul-2001 Rabbit in Citi Clothing -- Ron Irwin
  How has the Rabbit managed to survive in the wild? Our South African correspondent stalks the beloved yet elusive brand.
   
2-Jul-2001 Sick of Ads? -- Nick Thornton
  The Italians and Canadians are breaking new ground in the quest for acceptable ad space. But is a hospital a healthy place to build your brand?
   
25-Jun-2001 Brands Get the Blame -- Ian Cocoran
  Is all publicity good publicity? Studies show that people do buy with their conscience, and brand owners are proactively starting to take notice.
   
18-Jun-2001 Blue Skies Ahead -- Robin Rusch
  We investigate the turbulent process of developing the JetBlue brand.
   
11-Jun-2001 Painting South Africa Red -- Ron Irwin
  Coca-Cola’s brilliant branding campaign in Africa would do well to inform its strategy for the rest of the developing world.
   
4-Jun-2001 The Great Whitewash -- Paul Lukas
  How many different names can one brand squeeze out of the same tube of toothpaste?
   
21-May-2001 Brazil's Most Valuable Brands -- Robin Rusch
  We present the findings from a recent study of Brazil’s most valuable brands and offer the results in Portuguese and English.
   
14-May-2001 A brand in the life of Bachchan -- Raju Bist
  Former Bollywood star Amitabh Bachchan has successfully repositioned himself over a 30-year career to become one of Asia’s hottest TV hosts.
   
7-May-2001 De Beers in Need of a Polish -- Ron Irwin
  As De Beers arranges to sell its brand, we explore its nefarious past and interview managing director Gary Ralfe on its future.
   
30-Apr-2001 Luxury Brands Snub the Web -- Ian Cocoran
  Are luxury brand owners afraid to do business on the web? Does it weaken the brand to sell online?
   
23-Apr-2001 Does AOL have a brand to stand on? -- Robin Rusch
  Why is AOL the leading Internet provider in the US? And will the rest of the world buy the “America” in America Online?
   
16-Apr-2001 Ford Bags a Landy -- Ron Irwin
  Land Rover continues to conquer the African bush even as it switches drivers from BMW to Ford.
   
9-Apr-2001 A 'Real' Steal -- Edward Young
  Intellectual property protection is becoming big business in China where no brand is safe from replication.
   
2-Apr-2001 Branding on a Shoestring -- Robin Rusch
  Is your brand on the recession chopping block? How can you leverage your brand during an economic slowdown?
   
26-Mar-2001 What've the Scots Got Up Their Kilts? -- Ian Cocoran
  Irn-Bru, “made in Scotland, from girders,” is, of course, the Caledonian nectar, but will the rest of the world warm to this quirky brand?
   
19-Mar-2001 The World's Greatest Sports Brand? -- Robin Rusch
  Are the All Blacks the world’s greatest sports brand? Let’s go to the pitch and find out.
   
12-Mar-2001 Do Breasts, Blitz & Blood Make a Brand? -- Martin Croft
  It’s got gore and it’s got legs, but does it have brand? A close look at the computer games industry.
   
5-Mar-2001 Smoke & Mirrors -- Nick Thornton
  Are tobacco transnationlists sinners or saints? Your view may depend on the tobacco marketing laws in your country.
   
26-Feb-2001 Levi's: It Ain’t Easy Being Blue -- Ian Cocoran
  Read our riveting article on Levi’s attempts to recapture the jeans market.
   
19-Feb-2001 Uncorking the Spirit of South Africa -- Ron Irwin
  South Africa invites the US to a wine tasting. Uncork a bottle of Kaapzicht and read about how winegrowers are setting off to promote brand Africa.
   
12-Feb-2001 Happy Brand Val-entine's Day -- Ian Cocoran
  Some brands make the most unlikely bed partners. Yet many are matching up in an attempt to attract consumers in search of the perfect Valentine.
   
5-Feb-2001 Globalized Guinness Draws a Half Pint at Home -- Nick Thornton
  Guinness takes its brand out of the warm pubs of Ireland and into the hearts of drinkers worldwide, from Kathmandu to Rio.
   
29-Jan-2001 Selfridges & Co. -- Caroline Wilson
  The great makeover of Selfridges started with a bespoke branding campaign.
   
Brand Profile Articles:
 
6-Jul-2009 BIC - the write approach -- Barry Silverstein
  Why this brand is uBICuitous.
   
29-Jun-2009 United Africa Company of Nigeria - refreshing? -- Eric Okeke
  UACN: food for thought.
   
22-Jun-2009 Kohler - sinking in -- Barry Silverstein
  Kohler taps into international designs.
   
15-Jun-2009 Hallmark - calling card -- Barry Silverstein
  Hallmark is more than a house of cards.
   
8-Jun-2009 Moog - noted -- Barry Silverstein
  The electronic keys behind Moog’s brand.
   
1-Jun-2009 Pentax - clicks with customers -- Jennifer Gidman
  Pentax focuses on brand advocates.
   
25-May-2009 Cacau Show - sweet deal -- Beth Furtado
  Brazil has a taste for Cacau Show.
   
18-May-2009 Swarovski - cutting edge? -- Barry Silverstein
  Swarovski still shines in modern times.
   
11-May-2009 Mengniu Milk - skim? -- Banu Kannu
  Mengniu: Got milk scandal?
   
4-May-2009 Polaroid - touched up -- Barry Silverstein
  Will Polaroid’s brand be fully developed?
   
27-Apr-2009 Hand-Me-Down - howies' heirlooms -- Mya Frazier
  Is Hand-Me-Down passing on a new tradition?
   
20-Apr-2009 A Prairie Home Companion - good company? -- Abram Sauer
  PHC’s unique field of branding.
   
13-Apr-2009 Sellaband - cha-ching-aling -- Barry Silverstein
  Sellaband’s musical model pays off.
   
6-Apr-2009 no name - who? -- Reneé Alexander
  Why no name is popular again.
   
30-Mar-2009 Granado - keeping up appearances -- Ana Paula Palombo Terzi
  Why Granado has Brazil feeling well.
   
23-Mar-2009 Goldschläger - flakey? -- Abram Sauer
  Why Goldschläger is young at heart.
   
16-Mar-2009 Lufthansa Italia - winging it? -- Barry Silverstein
  Lufthansa Italia takes flight.
   
9-Mar-2009 Natura - eco-beauty -- Jovilson Azevedo
  Natura flourishes in a branding environment.
   
2-Mar-2009 Ten Thousand Villages - crafty -- Barry Silverstein
  Fair trade for all from villages to malls.
   
23-Feb-2009 Orla Kiely - on target -- Vivian Manning-Schaffel
  Orla Kiely dresses the part for Target.
   
16-Feb-2009 Star lager - gazes -- Eric Okeke
  Star lager sparkles with history.
   
9-Feb-2009 Hush Puppies - bitchin’ -- Barry Silverstein
  Why Hush Puppies are littered with success.
   
2-Feb-2009 we - climate change -- Barry Silverstein
  Why we is in it together.
   
26-Jan-2009 Carol’s Daughter - blossoms -- A.K. Cabell
  Carol’s Daughter grows up.
   
19-Jan-2009 Bio-Oil - skin deep -- Mandy de Waal
  The healing power of Bio-Oil.