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Zena AG


 
January 12, 2008

January 12, 2008

 
 

 
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  brandchannel profile archive   2011  |  2010  |  2009  | 2008  |  2007  |  2006  |  2005  |  2004  |  2003  |  2002  |  2001
 
 
Dec 22, 2008 White Rabbit - hopped up -- Abram Sauer
  White Rabbit breeds branding dilemmas.
   
 
Dec 15, 2008 LendingTree - branching out -- Barry Silverstein
  LendingTree from the roots up.
   
 
Dec 8, 2008 Cisco - networked -- Barry Silverstein
  Cisco’s brand has the human touch.
   
 
Dec 1, 2008 POM Wonderful - punchy -- Chana Mayefsky
  Don’t take POM for granted.
   
 
Nov 24, 2008 Amway/Quixtar - rebranding scheme? -- Jenn Gidman
  The Amway brand seeks a new way in an old name.
   
 
Nov 17, 2008 Les Mills - toned? -- Chris Grannell
  Why Les Mills is working out all over.
   
 
Nov 10, 2008 Vuarnet - shady comeback -- Renée Alexander
  Vuarnet's sunny outlook despite a cloudy decade.
   
 
Nov 3, 2008 Jitterbug - celling to seniors -- Barry Silverstein
  Jitterbug dials in senior citizens.
   
 
Oct 27, 2008 Breast Cancer Awareness Month - supports -- Jenn Gidman
  The daily grind of National Breast Cancer Awareness Month.
   
 
Oct 20, 2008 Coors Light - chillin' -- Renee Alexander
  Coors Light brand reflects a mountain of color ranges.
   
 
Oct 13, 2008 TASER International - shocking -- Abram Sauer
  What the public will be stunned to know about TASER.
   
 
Oct 6, 2008 Toronto-Dominion Bank - safe deposit -- Barry Silverstein
  Is the TD Bank brand money?
   
 
Sep 29, 2008 Ugly Stik - reels it in -- Abram Sauer
  Can Ugly Stik bend its brand into shape?
   
 
Sep 22, 2008 Wild Bunch - impressive -- Barry Silverstein
  Wild Bunch's natural growth into a world player.
   
 
Sep 15, 2008 NERF - foamiliar -- Jenn Gidman
  Why NERF isn't getting soft with age.
   
 
Sep 8, 2008 Lenovo - computes -- Barry Silverstein
  How the 2008 Summer Olympics made Lenovo a contender.
   
 
Sep 1, 2008 American Girl - dreams big -- Barry Silverstein
  American Girls appeal to generations of women.
   
 
Aug 25, 2008 WIN Sport Detergent - gold -- Alycia de Mesa
  How WINning keeps the US Olympic team clean.
   
 
Aug 18, 2008 Tomboy Trades - do-it-herself -- Barry Silverstein
  Tomboy Trades gives stereotypes a hammering.
   
 
Aug 11, 2008 B_E_E - harmless -- Barry Silverstein
  Eco-friendly brand cleans with design in mind.
   
 
Aug 4, 2008 Havaianas - imprints -- Barry Silverstein
  Havaianas steps in the thong direction.
   
 
Jul 28, 2008 Little Trees - evergreen -- Abram Sauer
  Smell the forest from the Little Trees.
   
 
Jul 21, 2008 AVIVA - covered? -- Renée Alexander
  AVIVA has Canada laughing.
   
 
Jul 14, 2008 Ocean Spray - mind-bog-ling -- Barry Silverstein
  Why the world is juiced over cranberries
   
 
Jul 7, 2008 InBev - drinking game -- Anthony Zumpano
  InBev left bitter over US beer brand
   
 
Jun 30, 2008 Smart - brainy wheels -- Barry Silverstein
  A small car with a global impact.
   
 
Jun 23, 2008 Muzak - coda? -- Barry Silverstein
  Elevator music gets down with the times.
   
 
Jun 16, 2008 Zapp! - maturing -- Preeti Khicha
  Clothes that kid around with fashion.
   
 
Jun 9, 2008 South Beach Diet - gains -- Barry Silverstein
  South Beach brands lifestyle, not diet
   
 
Jun 2, 2008 Nexxus - growing out -- Barry Silverstein
  Split ends just the beginning for Nexxus
   
 
May 26, 2008 Sephora - flawless -- Jenn Gidman
  Branding is more than skin deep
   
 
May 19, 2008 Vizio - picture perfect -- Barry Silverstein
  Vizio has big plans for flat screens
   
 
May 12, 2008 Volcanic Ass - spicy enough? -- Renée Alexander
  Will Volcanic Ass get fired up?
   
 
May 5, 2008 Riedel - clink -- Anthony Zumpano
  Riedel can hold its wine.
   
 
Apr 28, 2008 Tchibo - coffee breaks -- Ian Cocoran
  Wake up and smell the brand.
   
 
Apr 21, 2008 Mr. Clean - multi-tasks -- Barry Silverstein
  The bald man cleans up
   
 
Apr 14, 2008 SILKSTREET - knock it off -- Abram Sauer
  SILKSTREET brands rough material.
   
 
Apr 7, 2008 Wonderbra - uplifting -- Jenn Gidman
  Bra brand straps it on.
   
 
Mar 31, 2008 Camper Shoes - sole survivor -- Barry Silverstein
  Camper Shoes enjoy an international foothold
   
 
Mar 24, 2008 Kurkure - crunch time -- Preeti Khicha
  Kurkure's flavors spice up Indian taste buds.
   
 
Mar 17, 2008 Frito Lay - chip detox -- Renée Alexander
  Frito Lay gets hip to healthy the chip.
   
 
Mar 10, 2008 ESPN - good sport -- Barry Silverstein
  ESPN dominates sports coverage competition.
   
 
Mar 3, 2008 Anheuser-Busch - on tap -- Jenn Gidman
  The King of Beers brands its domain
   
 
Feb 25, 2008 Cofanifunebri - dying for attention -- Abram Sauer
  Italian coffin maker gets a leg up on death
   
 
Feb 18, 2008 Toto - porcelain gods -- Patrick Williamson
  Toto toilets are flush with opportunity.
   
 
Feb 11, 2008 Dabbawala - fast food -- Preeti Chaturvedi
  Dabbawalas: the tiffin carriers of Mumbai, India.
   
 
Feb 4, 2008 Guinness World Records - feat fetish -- Kimberly Maul
  Guinness World Records plays by the book—and more.
   
 
Jan 28, 2008 Colt 45 - takes aim -- Abram Sauer
  Can Colt 45 take aim on its target audience?
   
 
Jan 21, 2008 Big Johnson - no mojo? -- Abram Sauer
  Can Big Johnson score with today's marketplace?
   
 
Jan 14, 2008 Fevicol - strong bonds -- Preeti Khicha
  Carpenters stick with Fevicol's branding paradigm
   
 
Jan 7, 2008 The North Face - into the brand -- Barry Silverstein
  Has The North Face brand reached its peak?