The online catalog is complete, with concise descriptions and clear images, but does not take advantage of interactive features that could have made it more user-friendly. It is mundane in terms of design and color palette.

The brand is reinforced with features like electronic postcards and a virtual tour. Users can read about the process of making a Steinway and view images of the process along the way. Unfortunately, these features are rather buried. They could be developed and made more prominent to support the brand image.

There is an option to register your piano and receive publications from Steinway, but the registration process is rather long compared to other sites; it requires an email address, mailing address, as well as information on the piano you own. The Find a Dealer feature is not particularly user-friendly either, as personal contact information has to be entered again before the locator searches the database. This connotes hard-selling techniques that do not fit Steinway's brand image.