Upon first visiting the site, a flash postcard teaser decorated with a few select images of the latest looks appears. This individual window, titled Chloé Private View Fashion House, acts as a cover page serving little purpose other than to welcome the visitor to the site and offer the option to bypass the next home page to view the latest collections or access essential Chloé information.

A click deeper into the site brings the visitor to the Essential home page, where all of the same information can be accessed, but is here displayed more attractively. Simulating the cover of a virtual look book, this page cleverly mimics a designer’s notebook, complete with clickable Polaroid shots and sticky notes that provide gateways to pages containing information about the company and its collections. A left-side navigation bar remains constant throughout the site, making it easy for the user to browse the content.

The Essential Collections page is a stylish assemblage consistent with the look of the home page. Here visitors can virtually view the catwalk. More clickable Polaroids marked with the dates of each collection lead to pages filled with thumbnail snapshots of each look, which can be enlarged for a more detailed view; additionally video snippets of the actual shows are available for viewing. The option of a pull-down menu offers a simple way to browse through the looks of each runway show.