Capital One Auto Finance's business model is interesting, and well explained. The visitor gets a "loan response in minutes [and a] Blank Check as soon as tomorrow." We may regret that the cleanliness of the site comes at the expense of the site's usability. Indeed, the visitor has to click on "Blank Check" to understand the process, i.e., "A Capital One Auto Finance Blank Check works just like a personal check [...]."

The "as low as" loan rate is clearly indicated on the front page, but it is unfortunate that it is not integrated to the "check rate" button, located two-inches higher. It would add to the site's usability, since they both belong to the same category and lead to the same page. Also, the pull-down menu that asks us to choose between "auto" and "motorcycle" should have made room for two mutually-exclusive radio buttons. The usability would have been increased, since the visitor can then see the alternative in full view. Moreover, radio buttons can be better integrated within a site, in terms of typeface and colors.