Luciano Pavarotti | Performance and Celebrity Brands | Website Review

Luciano Pavarotti
Bravo
March 22, 2004

The retiring tenor Luciano Pavarotti has built a global operatic brand around his name. If it might have under-delivered in recent years -- at 68, the maestro's voice is understandably worn -- the emotion and the sentiment remain high, on stage and among the audience. The rich color of his bel canto voice is forever engraved in a collection of recordings that cross generations.

As a matter of fact, many got their first introduction to opera music through Pavarotti and his two Spanish acolytes -- Domingo and Carreras -- singing Puccini's Nessun Dorma, the aria that came to symbolize the 1990 World Cup for a worldwide audience of about 800-million football (soccer) fans.

If one fails to type www, a visit to the maestro's website, LucianoPavarotti.com, opens on an unfortunate quack: an error message, which should simply redirect.

Besides the occasional message in French, the site happens to be bilingual English and Italian. As fans might expect, the music plays center-stage on Pavarotti's website. The browsing experience -- enhanced thank to well-mastered Flash technology -- is pleasantly supported by a sampling of Pavarotti's repertory. The song title appears in the bottom right corner, and a button allows the visitor to skip to the next selection. It is simple, clean and well thought through.

The front page features news and worldwide performance schedules of the tenor in addition to promoting his new album. The fans' page allows voting for favorite songs and the posting of comments. It is elegantly designed and shows how Flash can be an effective technology when it is balanced and does not distract from the browsing experience.

*Due to the constantly changing environment of websites, some reviews may no longer reflect the current website for this brand.


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