The Kingfisher homepage is everything you would expect from the Indian-based brand. It is colorful and noisy (although the score sounds more Caribbean than Indian) and there’s plenty of animation to enhance the viewing experience. Areas of the site that are well worth a visit include the Fun n Beer section, where you can send E-cards to your friends or have a chuckle at the Beer Jokes; the Food section, which is a must for lovers of Indian cuisine; and the World section, which contains information about the history of United Breweries and the Kingfisher brand itself. Unfortunately, the facility to order Kingfisher beer and apparel online only exists for residents of Bangalore at present, so from an E-tail perspective, the site is limited to a fraction of its own indigenous market.