The trust levels that this brand enjoys are phenomenally high.

The company has kept an eye on new generations of customers with a range of products that cater to a modern lifestyle, while managing not to alienate earlier generations of loyal customers.

The sections explaining Ayurveda expands category knowledge and reinforce Dabur’s leadership stance. Dabur is the world’s largest manufacturer of Ayurvedic medicines and sells in over 50 countries. The section Know Your Body Profile provides a personalized feel of Ayurveda and involves the site visitor who may be curious to understand where Ayurveda fits in an individual context.

Similarly, Ask Our Expert engages the reader and forms a meaningful relationship with the customer. Many brands might be tempted to charge for this service.

There is an amazingly good search facility on the site where a visitor can search for medicine by name, product category, alphabet, system or condition. This shows the brand’s customer-focused attitude. If there is a flaw it is in the Retailer Location application that throws up more blanks than actually providing information.

Dabur is an investor friendly brand as its financial performance shows. There is an abundance of information for its investors and prospective information including a daily update on the share price (something that very few Indian brands do). There’s a great sense of responsibility for investors’ funds on view. This is a direct extension of Dabur’s philosophy of taking care of its constituents and it adds to the sense of trust for the brand overall.

About Dabur reflects the modesty of this hugely successful organization; there’s no hint of bragging, only facts. Information about the family behind the brand is a bit vague, but the statement of brand intent and the brand values are made strongly and unequivocally.

The Dabur site answers visitors’ questions and builds involvement in a simple non-intrusive manner. The only noticeable side effects are good.