Upon visiting Stella Artois' website, the viewer is immediately drawn onscreen to the logo, which wears the brand's basic colors of red and white. Set on an understated grey canvas, the site relies extensively on Flash animation to set the tone. The menus, text, color accents, and pictures are soberly animated in a way that emphasizes the brand’s upscale positioning. Stella, the design identity suggests, is classy.

Although Stella Artois is only one of the flagships of InBev—the corporate name born from the merger of Interbrew and Companhia de Bebidas das Américas (AmBev)—the website combines features of online brochure and corporate portal, such as career information.

Well known for its clever ad campaigns, Stella Artois allows viewers to access fifteen years of television ads against its signature soundtrack (which is based on Verdi's "La Forza del Destino"). Many among these story-telling commercials are now part of the target market’s collective consciousness. As such, it is surprising that the company misses the opportunity to offer the familiar tune as introductory background music throughout the site (not just in the advertising section).

Overall, Stella Artois puts on an impressive show but probably tries to overdo it. The technology distracts from the excellent content and graphic design. As it is, the viewer is too conscious of the technology involved and loses sight of the actual brand.