linked in facebook twitter rss

  • Interbrand
  • Brandchannel

your chance!
your chance!
Oberoi Hotels Brand
Also of Interest...


  Oberoi Hotels - no reservations
Oberoi Hotels
no reservations
by Preeti Suchanti
February 20, 2006

Be it the romance and splendor of the Taj Mahal, the stunning pyramids of Egypt, or the inexhaustible energy of Mumbai, the Oberoi Group’s hotels—stalwarts in the hospitality industry—provide the ideal base to discover some of the world’s most delightful treasures.
An epitome of service, luxury, and efficiency, an interlude at any of the Oberoi properties offers the perfect blend of the region’s culture and the comfort of modern facilities and services. Happily, this warm hospitality is cordially extended even to those planning a mere virtual visit.

Simple yet alluring, the homepage is adorned with imagery from many of the Oberoi’s exquisite getaways, embodying a cachet of tradition and contemporary sophistication. The luxurious lifestyle is clearly felt in the warm color palette and classical textures.

Oberoi Hotels - no reservations For those who have already made a choice of destination, an easy navigable search tool on the homepage directly transfers the visitor to a reservation desk to check for available dates and prices.

Otherwise the “Hotels and Resorts” section allows the visitor to explore various Oberoi properties on a world map. A virtual tour of each of the hotels transports you to an oasis of luxury, filled with cozy villas, holistic therapies, sandy beaches, and landscaped gardens.

We applaud the site’s coherent showcasing of facilities on offer. The photo gallery elegantly presents the classy interiors. Whether you’d like a private party on the gondola or a candlelight dinner, the impeccable service at the Oberoi will surely make any occasion memorable. A direct email facility connects the browser to the staff at any one of the hotels, who respond to queries quickly. What’s thoughtful is the travel guide for each hotel that provides travel directions, sightseeing information, and weather tips to those unfamiliar with a particular destination.

For travelers seeking pure indulgence, a rest stop at the Oberoi spas is necessary. A visit that invites you to nourish your mind, pamper your body, and leave your soul rejuvenated. Sigh! If only they offered an online massage.

On a more serious note, a check-in at the “Meetings” section offers services for MICE (Meetings, Incentives, Conventions, Exhibitions) events. The site promises dedicated catering, state-of-the-art communication facilities, and attentive service, with a direct reservation form for online bookings. For those who want to know a little more about the Group, the “Corporate Information” and “Oberoi News” sections provide a preview of the history of the company along with recent news and updates.

The Oberoi Hotels website is successful in delivering the distinctive qualities of the brand, as summed up in its curiously punctuated tagline “Luxury. Redefined.” The utilitarian but classy web design filled with snapshots that connote class, comfort, and style will fulfill the wishes of a dreaming vacationer. A dollop of background music accompanies the value-added content along with fine imagery, working together to promise an ideal vacation.


Preeti Suchanti currently works as client manager at an advertising agency in India. She graduated from the University of Bath, UK, with a Master’s in Management, specializing in Marketing. She holds an undergraduate degree in Economics and Psychology from University of Virginia, USA.

*Due to the constantly changing environment of websites, some reviews may no longer reflect the current website for this brand.
 commenting closed Add Social Bookmark bookmark  print
 suggest topic  recommend ( 15 )  email

  brandchannel Digital Watch archive   2012  |  2011  |  2010  |  2009  |  2008  |  2007  | 2006  |  2005  |  2004  |  2003  |  2002  |  2001
Dec 18, 2006 Massive Inc. - puny -- Ian Cocoran
  For a leader in cutting-edge technology, Massive Incorporated's web presence is comparatively teeny.
Dec 11, 2006 Toblerone - swiss bliss -- Anthony Zumpano
  The Toblerone website shows how seriously it takes its brand integrity. But is the brand caught in a triangle of confusion?
Dec 4, 2006 General Electric - illuminating -- Ian Corcoran
  We examine the website of one of the world's largest conglomerates.
Nov 27, 2006 Piperlime - fresh strides -- Anthony Zumpano
  With its latest brand, Gap Inc. tries a new approach to step into the world of online shoe sales.
Nov 20, 2006 Slide - slipped -- Alycia de Mesa
  Slide promises a slick digital slideshow for your social-networking page. Does it deliver, or skid along the way?
Nov 13, 2006 Cozi - family tracker -- Alycia de Mesa
  Cozi joins a crowded field of websites that promise to keep your family connected.
Nov 6, 2006 Wagamama - using its noodle -- Preeti Suchanti
  Noodle chain Wagamama tries to bowl over visitors to its website.
Oct 30, 2006 Pepperidge Farm - flat bread -- Preeti Suchanti
  Pepperidge Farm website could use a little more time in the oven.
Oct 23, 2006 DailyCandy - semisweet -- Alycia de Mesa
  Is the DailyCandy website as sweet as the deals it offers?
Oct 16, 2006 7 for All Mankind - not 2 die 4 -- Vivian Manning-Schaffel
  The website for designer-jeans company 7 for All Mankind could use a better fit.
Oct 9, 2006 Yelp - Networking -- Alycia de Mesa
  Can Yelp take you places Facebook and Myspace cannot?
Oct 2, 2006 Miss Selfridge - coordinated -- Preeti Suchanti
  Miss Selfridge makes herself at home online.
Sep 25, 2006 Noggin - early adopter -- Jennifer Gidman
  Is Noggin's website using its head?
Sep 18, 2006 Frank’s RedHot - heartburn -- Anthony Zumpano
  Frank’s may bring the heat but its online presence is tepid.
Sep 11, 2006 Zillow - open house -- Alycia de Mesa
  Property values and more at
Sep 4, 2006 Lakeshore Entertainment - starring -- Ian Cocoran
  A sneak peak at Lakeshore Entertainment online.
Aug 28, 2006 Play-Doh - takes shape -- Preeti Suchanti
  Fifty years on from the wall to the screen, we check in on Play-Doh’s virtual playpen.
Aug 21, 2006 Ziploc - packed -- Preeti Suchanti
  Ziploc and loaded: Can the domestic storage brand keep fresh online?
Aug 14, 2006 Gore-Tex - thin ice -- Ian Cocoran
  Gore-Tex should better protect itself against the elements of the World Wide Web.
Aug 7, 2006 Tic Tac - refreshing -- Preeti Suchanti
  Can Tic Tac make a fresh impact on the web?
Jul 31, 2006 Sesame Workshop - street smarts -- Vivian Manning-Schaffel
  Sesame Street chooses the best route to navigate the web.
Jul 24, 2006 Clinique - good foundation -- Preeti Suchanti
  Clinique: Soft sell in a high glam world?
Jul 17, 2006 Hallmark - get well soon -- Preeti Suchanti needs to work on its delivery.
Jul 10, 2006 Garmin - globally positioned? -- Ian Cocoran
  Can we locate what we’re looking for at
Jul 3, 2006 Kikkoman - bland -- Vivian Manning-Schaffel
  Kikkoman lacks flavor online.
Jun 26, 2006 Bratz - rulz -- Ian Cocoran broadcasts brash brattitude.
Jun 19, 2006 Nabisco - half baked -- Ian Cocoran
  It’s all fun and games at but is there anything else?
Jun 12, 2006 Accessorize - clashes -- Preeti Suchanti
  UK accessories storehouse Accessorize goes unadorned online.
Jun 5, 2006 Tide - loaded -- Preeti Suchanti
  Tide’s clean website comprises loads of information
May 29, 2006 Dansko - out of step -- Vivian Manning-Schaffel
  Danish shoe brand Dansko takes a step in the wrong direction online
May 22, 2006 Ferrari - red light -- Ian Cocoran
  Can’t miss the lack of thrills when cruising through
May 15, 2006 Netflix - keeps it reel -- Abram Sauer attempting to rule the World (Wide Web)
May 8, 2006 Wheaties - super bowl -- Matthew Gilbert
  Visitors to will feel like champions
May 1, 2006 Tommy Hilfiger versus Polo - uniform -- Ian Cocoran
  Tommy versus Polo: Similarities between the two clothing brands continues online.
Apr 24, 2006 Hutch - positive reception -- Preeti Suchanti
  Indian cellular provider Hutch rings in a new identity online.
Apr 17, 2006 Puma - on the prowl -- Ian Cocoran runs a well-heeled site that blends fashion and sport.
Apr 10, 2006 Smoothie King - frozen -- Preeti Suchanti
  Smoothie King’s online domain needs more flavor.
Apr 3, 2006 Aston Martin - neutral -- Ian Cocoran
  Will Aston Martin’s site drive customers to fork over six figures for a set of wheels?
Mar 27, 2006 Sega - played out -- Ian Cocoran
  Does got game?
Mar 20, 2006 ING - safe -- Vivian Manning-Schaffel
  ING Direct puts the safe in online banking.
Mar 13, 2006 L’Oréal - glowing -- Ian Cocoran
  L’Oré No cosmetic surgery needed.
Mar 6, 2006 Formula 1 - the pits -- Ian Cocoran goes off track.
Feb 27, 2006 Hermès - static symbol -- Vivian Manning-Schaffel lacks the right accessories.
Feb 13, 2006 Olympic Games - medals
  The Torino 2006 Winter Games face an Olympian challenge. But the site awards function over emotion.
Feb 6, 2006 Bacardi - mixes and mingles -- Michelle Boisson
  At, the good times don’t have to end at last call.
Jan 30, 2006 Havaianas - footloose
  Brazilian sandal maker Havaianas captures the sun on the screen.
Jan 23, 2006 Jaguar - needs attention
  Jaguar’s Gorgeous campaign takes unclear direction online.
Jan 16, 2006 Oilily - rich -- Vivian Manning-Schaffel
  Clothing brand Oilily applies delight online.
Jan 9, 2006 New Zealand - alluring -- Ian Cocoran
  The comprehensive simplicity of New Zealand’s online presence puts multinational companies to shame.
Jan 2, 2006 Patagonia - happy trails -- Vivian Manning-Schaffel
  Environmentally-conscious outdoor brand Patagonia outfits its e-tail site with do-gooder gear for consumers.