linked in facebook twitter rss

  • Interbrand
  • Brandchannel

your chance!
your chance!
Ritz Paris

 

  Ritz Paris
Ritz Paris
100 years of art de vivre
by Jonathan Schneider
August 13, 2001

In 1898, famed European hotelier Cesar Ritz opened the Ritz in Paris. His goal was to create a hotel with all of the trappings of a royal residence and by all accounts, he succeeded. Along with setting the standard for luxury hotels, the Ritz spawned an adjective best defined by itself.

With its watercolor image of the hotel’s red-carpeted front entrance and adorning bellboy,

 
Ritz’s home page is inviting and unmistakably French.

It’s functional as well, allowing visitors to choose between site versions written in French, English, or Japanese. After overcoming the language barrier, one steps inside to a secondary home page with a logical, no-nonsense, and informative layout that resembles an efficient hotel lobby. In addition to de rigueur information about the establishment’s history, visitors can check out the restaurants, nightclubs, boutiques, spa, or go directly to the guestrooms and suites.

 
 
Ritz Paris Before guests go anywhere, however, the site gives them the option of turning on audio accompaniment to the pages. In a clever, tasteful, and unobtrusive manner, each site section features well-selected musical compositions that provide the perfect backdrop to content – Mozart’s “Eine Kleine Nachtmusik” for a glance at the guestrooms, jazz for a visit to the Ritz Club, and “new age” sounds for a meander through the spa. With Tchaikovsky’s “Waltz of the Flowers” playing on the home page, one might begin to feel like royalty ready to conquer the City of Lights.

The site wins praise for its use of 360-degree photos that provide views of some of the hotel’s legendary spots – the entrance on the Place Vendôme, the shops along “Temptation Walk”, and Auguste Escoffier’s famed L’Espadon Grill. The panoramas also give guests a sneak peek at the 30-year Ritz residence of Coco Chanel and a suite named for the Duke of Windsor, one of the hotel’s most frequent guests. While the tours disappointingly stop short of going into their marble bathrooms, one does get the feel for what makes the Ritz so special. The exquisite furniture, fine bedding, and sumptuous rugs somehow leap to life and the only thing that seems missing is online room service.

Visitors with more utilitarian pursuits won’t be disappointed. Maps of the salons will prove helpful to anyone planning a party or contemplating a business meeting. And convenient “mail to” links on guestroom pages enable for more intimate inquiry into availability than the forms found on most hotel sites.

Although foreigners might be perturbed by rates that only appear in francs, one gets the sense that price is not necessarily a “need to know” for many guests.

 

Jonathan Schneider is the founder of Square One Research. He holds an MBA from Emory University's Goizueta Business School and lives in Atlanta, Georgia, with his wife Randee.

     
*Due to the constantly changing environment of websites, some reviews may no longer reflect the current website for this brand.
 commenting closed Add Social Bookmark bookmark  print
 suggest topic  recommend ( 5 )  email

  brandchannel Digital Watch archive   2012  |  2011  |  2010  |  2009  |  2008  |  2007  |  2006  |  2005  |  2004  |  2003  |  2002  | 2001  | 
 
 
Dec 31, 2001 Mack Trucks - truckin' -- Jonathan Schneider
  Powering down the cyber-highway at MackTruck.com
   
 
Dec 17, 2001 Montblanc - well inked -- Charlotte Jane Dyson
  Montblanc.com a mark of luxury for the virtually well-heeled.
   
 
Dec 10, 2001 Origins - unwind online -- Vivian Manning-Schaffel
  In search of a warm-rub, hot-tub experience, we check into Origins.com.
   
 
Dec 3, 2001 Krups - stainless -- Jonathan Schneider
  Moulinex’s sub brand Krups polishes its shiny goods.
   
 
Nov 26, 2001 Crest - brushes up -- Abram Sauer
  Crest.com has a healthy byte with just a few areas in need of a polish.
   
 
Nov 19, 2001 Foodtv - simply gravy -- Kim Barnet
  Are you sending out last year’s fruit pudding or is it time to visit foodtv.com for an alternative?
   
 
Nov 12, 2001 LEGO - clicks and bricks -- Vivian Manning-Schaffel
  LEGO may be experiencing financial woes, but its online brand is built solid.
   
 
Nov 5, 2001 Le Creuset - if you can’t stand the heat -- Ian Cocoran
  Perhaps too many cooks spoiled Le Creuset’s stew.
   
 
Oct 29, 2001 Red Cross - brings relief
  RedCross.org provides relief to weary web surfers.
   
 
Oct 22, 2001 Berlei - up close and personal -- Ian Cocoran
  Get under Anna Kournikova’s skirt with a visit to Berlei.com.
   
 
Oct 15, 2001 Equifax - credit denied -- Jonathan Schneider
  A visit to the world’s leading credit reporting website, Equifax, reveals a confusing clash of boring corporate dross and mom & pop simplicity.
   
 
Oct 8, 2001 WWF - body slammed -- Abram Sauer
  Does the World Wrestling Federation’s website have balls?
   
 
Oct 1, 2001 Kirin - kanpai! -- Abram Sauer
  Almost as much fun as a tub of sushi and a barrel of Kirin -- like being drunk without the hangover.
   
 
Sep 24, 2001 Manchester United - kickin' -- Ian Cocoran
  Does Manchester United’s website live up to its on-pitch performance?
   
 
Sep 17, 2001 Bundaberg Rum - cocktail dreams -- Ian Cocoran
  A quick retreat to the online version of Bundy Town.
   
 
Sep 10, 2001 Wine Spectator - complex and well balanced
  Complex, well balanced and ready to browse, sample the Wine Specator’s online branding.
   
 
Sep 3, 2001 Harvard - turning crimson -- Jonathan Schneider
  It’s back to website 101 for Harvard.
   
 
Aug 27, 2001 Dresdner Kleinwort Wasserstein - insecure and overdrawn
  German bank Dresdner Kleinwort Wasserstein should invest more time and resources in its online brand.
   
 
Aug 20, 2001 Oakley - the eyes have it -- Ian Cocoran
  Gearheads rejoice at Oakley.com.
   
 
Aug 6, 2001 Speedo - slippery when wet -- Ian Cocoran
  Surfing Speedo’s website.
   
 
Jul 30, 2001 Jean Paul Gaultier - pulp fiction
  The Jean-Paul Gaultier website turns out to be as eccentric as the brand itself... but in this case it's not a good thing.
   
 
Jul 23, 2001 Nescafe - wake up and smell the coffee -- Ian Cocoran
  Hardly an instant success, Nescafé’s website could use a jolt of caffeine.
   
 
Jul 16, 2001 Voila - make a wish
  Searching in style.
   
 
Jul 9, 2001 FCUK - ccok tease -- Ian Cocoran
  The juvenile antics of FCUK are all mouth and no trouser.
   
 
Jul 2, 2001 Club Med - sex, sand and surf -- Jonathan Schneider
  Summer surfing has naturally brought us to Club Med for this week’s webwatch.
   
 
Jun 25, 2001 Entergy - blows a fuse -- Ian Cocoran
  B-to-B digital branding: US-based power provider Entergy.com
   
 
Jun 18, 2001 Motorola - gets a busy signal -- Ian Cocoran
  A focused look at the Motorola site reveals a confused attempt at online branding obscuring some otherwise valuable content.
   
 
Jun 11, 2001 Givenchy - oui! oui! -- Ian Cocoran
  Givenchy brings its brand online with the style and grace one would expect from the French luxury brand.
   
 
Jun 4, 2001 Aeroflot - stalled on the runway -- Ian Cocoran
  Can Aeroflot.com get its site off the ground?
   
 
May 28, 2001 Kingfisher - fowl play -- Ian Cocoran
  This week we look at India’s Kingfisher beer to see if the website lives up to the brand.
   
 
May 21, 2001 Vegemite - what a spread -- Ian Cocoran
  Unlike eating the actual spread, visiting the Vegemite website should appeal to most anyone.
   
 
May 14, 2001 Absolut - web saavy -- Ian Cocoran
  The Absolut website offers a cocktail of information and effects to represent the Swedish brand.
   
 
May 7, 2001 GUCCI - on the rack -- Ian Cocoran
  Forget last year’s model, Gucci is completely off the catwalk with its web offering.
   
 
Apr 30, 2001 Jaguar - prowls the web -- Ian Cocoran
  Jaguar takes to the information superhighway like a well-oiled pro.
   
 
Apr 23, 2001 Coca-Cola - takes the web challenge -- Ian Cocoran
  It has already taken over the world. Can Coke succeed on the web too?
   
 
Apr 16, 2001 Clarins - no pout about it -- Ian Cocoran
  French style shines through on Clarins website, which we’re happy to discover is as classy as its product.
   
 
Apr 9, 2001 Kellogg's - flakes -- Ian Cocoran
  Our reviewer considers switching to Weetabix after an underwhelming morning on kelloggs.com.
   
 
Apr 2, 2001 BMW - the ultimate web experience -- Ian Cocoran
  BMW cruises the information superhighway with the top down and the stereo on.
   
 
Mar 26, 2001 Budweiser - whassup with bud? -- Ian Cocoran
  You’ve seen the ads, now visit the site and find out whasssup with Budweiser.
   
 
Mar 19, 2001 Philips - fully wired -- Ian Cocoran
  Is Philips making things better online?
   
 
Mar 12, 2001 Adidas - earning its stripes -- Ian Cocoran
  Adidas is out of the starting blocks and onto the track with its exciting website.
   
 
Mar 5, 2001 Kodak - needs to focus -- Ian Cocoran
  Does Kodak have an underdeveloped site?
   
 
Feb 26, 2001 Rolex - time flies when you're having fun -- Ian Cocoran
  Stay up to the minute with how Rolex is managing its presence on the web.
   
 
Feb 19, 2001 Nokia - dials wrong number -- Ian Cocoran
  Smart phones, lousy website? See what our cybercritic makes of Nokia’s online adventures.
   
 
Feb 12, 2001 Where's the Love? - dot coms celebrate Valentine's Day -- Ian Cocoran
  A round up of websites bitten by the love bug.
   
 
Feb 5, 2001 Disney - It's a small web afterall -- Ian Cocoran
  Does Disney.com help fortify the fantasies that have survived generations or expose the illusion as a commercialized sham?