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Ritz Paris
100 years of art de vivre
by Jonathan Schneider
August 13, 2001
In 1898, famed European hotelier Cesar Ritz opened the Ritz in Paris. His goal was to create a hotel with all of the trappings of a royal residence and by all accounts, he succeeded. Along with setting the standard for luxury hotels, the Ritz spawned an adjective best defined by itself.
With its watercolor image of the hotel’s red-carpeted front entrance and adorning bellboy,
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Ritz’s home page is inviting and unmistakably French.
It’s functional as well, allowing visitors to choose between site versions written in French, English, or Japanese. After overcoming the language barrier, one steps inside to a secondary home page with a logical, no-nonsense, and informative layout that resembles an efficient hotel lobby. In addition to de rigueur information about the establishment’s history, visitors can check out the restaurants, nightclubs, boutiques, spa, or go directly to the guestrooms and suites.
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Before guests go anywhere, however, the site gives them the option of turning on audio accompaniment to the pages. In a clever, tasteful, and unobtrusive manner, each site section features well-selected musical compositions that provide the perfect backdrop to content – Mozart’s “Eine Kleine Nachtmusik” for a glance at the guestrooms, jazz for a visit to the Ritz Club, and “new age” sounds for a meander through the spa. With Tchaikovsky’s “Waltz of the Flowers” playing on the home page, one might begin to feel like royalty ready to conquer the City of Lights.
The site wins praise for its use of 360-degree photos that provide views of some of the hotel’s legendary spots – the entrance on the Place Vendôme, the shops along “Temptation Walk”, and Auguste Escoffier’s famed L’Espadon Grill. The panoramas also give guests a sneak peek at the 30-year Ritz residence of Coco Chanel and a suite named for the Duke of Windsor, one of the hotel’s most frequent guests. While the tours disappointingly stop short of going into their marble bathrooms, one does get the feel for what makes the Ritz so special. The exquisite furniture, fine bedding, and sumptuous rugs somehow leap to life and the only thing that seems missing is online room service.
Visitors with more utilitarian pursuits won’t be disappointed. Maps of the salons will prove helpful to anyone planning a party or contemplating a business meeting. And convenient “mail to” links on guestroom pages enable for more intimate inquiry into availability than the forms found on most hotel sites.
Although foreigners might be perturbed by rates that only appear in francs, one gets the sense that price is not necessarily a “need to know” for many guests.
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Jonathan Schneider is the founder of Square One Research. He holds an MBA from Emory University's Goizueta Business School and lives in Atlanta, Georgia, with his wife Randee.
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*Due to the constantly changing environment of websites, some reviews may no longer reflect the current website for this brand.
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Jul 30, 2001
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Jean Paul Gaultier - pulp fiction
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The Jean-Paul Gaultier website turns out to be as eccentric as the brand itself... but in this case it's not a good thing.
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