While the small flip-top box allows access to just one or two pieces at a time, the homepage at tictacusa.com is more generous. Visitors are greeted by a wide assortment of Tic Tac candy, appetizingly arranged on a cool pastel background.

Still we marvel that Tic Tac manages to command a whole site for its tiny product. A What’s Your Tic Tac Type? link on the homepage assigns personality type by favorite flavor of Tic Tac. Given how people love to learn about themselves, this feature appeals and quickly connects visitors with the brand. Lest anyone is unfamiliar with the product, tantalizing descriptions accompany the almost life-size boxes found under Tic Tac Products. Grabbing a box off the virtual shelf is tempting, but, alas, the website does not have an e-store facility yet.

For a seemingly one-trick-pony product, the website goes out of its way to entertain. The Tic Tac "lab" allows users to create their own flavor and submit suggestions to the company. If you’re lucky, your preference could be the next new flavor on the rack. Here is where it would be useful for the company to gather demographic information about site visitors.

The Fresh Entertainment section offers other interactive features such as the Tic Tac Art Studio, where visitors use a mosaic of Tic Tac colors to create a virtual painting. (Certainly a "print" button would be welcome here.) However, this area is not terribly entertaining (never mind “fresh”). The site designers should consider introducing more interactive elements (games, competitions) to augment the routine use of wallpapers and television commercials.

The Tic Tac timeline offers an amusing mock history of the brand. (Who knew the brand is over 600 years old?) Unfortunately, a link to the real story behind the brand reveals only a glimpse of the launch of Tic Tac products over the years. Those looking to learn more about the firm won't find it here; there isn’t a section devoted to company news or press releases, just a link to the frighteningly designed corporate site for Ferrero, Tic Tac’s parent company. (Note to Tic Tac web designers: a link to another site should open a new window. It’s helpful to forward visitors on but leave your “door” open for them to return.)

From a design perspective, the site reflects the appealing crispness associated with the Tic Tac brand. But content-wise, this web hub could attract a larger number of repeat viewers with a more enticing mix of information, features, and interactivity.