The Ziploc brand was originally developed by Dow Chemical Company, and later became part of S.C. Johnson & Son’s portfolio. An assortment of products available in different shapes and

Owing to its multifaceted appeal for all things home related, the brand is tightly sealed up with household storage. Marketing highlights that fact: “Food stays fresher, life stays organized.” We browsed through the brand’s online location to see if the site’s contents resemble the organized and foolproof nature of the Ziploc brand.

Clicking on any of the products leads you to a page with a short description of item uses, sizes and features, as well as storage tips. This section vividly underscores the obvious: there’s no end to the list of items these products can store, carry and protect.

The brand takes the extra step of providing customers with an online shelf guide (Shelf Life 101), which displays the shelf life of a variety of household food items. Here you'll also find helpful hints regarding preservation. Product details are woven into the content and help encourage brand loyalty among customers. A similar section, called “Ziploc Ideas,” presents storage tips for various categories—both food and non-food items. Contributors to this informative feature include consumers, which is a good way to engage a loyal fan base.

The FAQs section addresses safety issues, product usage and availability. If you have further queries, the Questions/Comments link leads to the parent company’s website. While this section allows customers to order through a toll-free number, a better organized e-shop facility would be welcome, especially one that lists the price alongside each product and facilitates online purchases.

Clean Home Journal, an online journal located in a tiny corner of the site, gives e-visitors the opportunity to subscribe to a newsletter offering household cleaning and gardening tips. This is an effective showcase for the parent firm’s numerous household brands.

All in all, the site is packed with the essentials, but additional features would make for a more rewarding visit. In addition to providing consumer benefits, the inclusion of recipe guides, product promotions and e-coupons would help ensure a loyal online clientele. News and information regarding the firm and the brand legacy, and a media room, are also features that would benefit both the company and its consumers. And what better way to keep the site Ziploc-fresh than to offer the public more ways to interact with the firm?