Nokia Brand | Telecommunications Industry

Nokia
dials wrong number
by Ian Cocoran
February 19, 2001

These days, that bulge in your partner’s pocket is more likely to be made by a mobile phone than a consequence of his affection. And with Nokia taking 35% of the world’s market share, it’s quite possible that the roots of the ubiquitous little gadget are firmly imbedded in Finland. However, despite the universal popularity of the Scandinavian giant’s products and the company’s prodigious

success in terms of publicizing its brand, the website of Nokia.com leaves a lot to be desired.

The home page is cumbersome with a layout that’s dull, unimaginative and laborious to navigate due to the illogical association of key elements and pages. The technology is basic too, with simple photographs and links occupying much of the available space and little sign of the ingenious engineering that has made Nokia’s products so desirable. In terms of content, although the site is crammed full of information from the last 5-years worth of press releases to the latest in corporate solutions, the scope of the material appears too expansive.

This seems to magnify the site’s fundamental problems with presentation, and the end result is nothing more than a jarring mass of heterogeneous pulp. Very frustrating, as it means that some of the genuinely good areas of the site such as the online job search system, the games facility, the customer support system and the youth development work that Nokia is undertaking in China, don't get the recognition they deserve.

Ian Cocoran is an Operations Director with one of the world's largest chemical distributors. He has an MBA in Marketing from the Buckinghamshire Business School and lives in Glasgow, Scotland, with his wife Kate and daughter Lucy.

*Due to the constantly changing environment of websites, some reviews may no longer reflect the current website for this brand.


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