Nokia has been involved in the mobile revolution from the outset and six years ago, its website was featured as one of brandchannel's first Webwatch articles, where it was labeled as cumbersome, unimaginative, and laborious to navigate. More than half a decade later, we're back for another look to see if the advancements that have been evident in Nokia's handheld devices have also been applied to its proposition on the Web.

Aesthetically, the Nokia site has improved substantially from where it was before, but then again, it does have the benefit of more than five years of evolution behind it. Its homepage is a pastiche of the new and the old: a blending and merging of its dogged approach to corporations and consumers that's subsequently augmented by a regional segmentation strategy—an attempt to bring a local feel to a big-name brand that's just about as multinational as it gets. There's audio, too, although it is very brief and (to be absolutely frank) gets lost in the same way it would in an elevator or shopping mall.

On the corporate side of things, Nokia.com is now host to a wealth of information about the business and its people and more than meets the standard in its "Press," "Investors," and "Careers" sections. Likewise, the company also does well to present its corporate-responsibility policies in a quiet, unassuming way—and by focusing its attention on both society and the environment, the company can be sure of striking a chord with most.

In terms of evangelizing its approach to business solutions, Nokia once again elects to go local from a "business" perspective while taking more of a macro stance for "operators." In doing so, it allows itself to maximize its strengths on both its products and its brand, while ensuring that there's no diminution of the company's capabilities or subsequent erosion of value.

In conclusion, Nokia is certainly a much-improved proposition from where it was six years ago, but then again, so are the websites of its competitors. Perhaps what is interesting in this regard is that since Nokia led the world in the production and selling of handsets, it went on to lose share to its rival, Motorola, before recovering its position at 35 percent of the market—which is exactly where it was when the first Webwatch was written. So, who knows? There just might be some truth in a website being reflective of an organization's culture!