As a networking solutions provider, D-Link knows all about connecting people. But does its website bring together the customers and the brand? Or does it leave us feeling disconnected?
DLink-intl.com is an international website that gives visitors 14 countries as options for country-specific websites. However, even those listed do not encompass all of D-Link's reach around the globe, and the remaining countries, including the United States (www.dlink.com), are simply included under "Others." This, in a simple way, demonstrates the brand's international reach, but also underscores the countries where D-Link is most successful, popular, and profitable.
The individual country websites, the default site, and international sites are connected aesthetically by the D-Link logo and slogan, "Building Networks for People." The logo and slogan also connect specific sections of the site, such as business solutions, demonstrations, technical support, and where to purchase services and products. Each site caters to particular demographics, but share a similar look, which makes the company's international presence more unified and coherent.
D-Link's website effectively promotes the company's ambitions: providing technology and networks accessibility to the average person or small-to-medium-sized business. From a technological standpoint, the site features the many products and networks that D-Link offers and also explains the components, benefits, and other detailed information about setting up a home or business office. At the same time, the site supplies a platform for customers to connect with technical support, ask questions, or learn more about the company. D-Link obviously values its customers, because the website allows them to access actual D-Link representatives and resources.
In fact, D-Link's website gives visitors several ways to connect with the company. Customers can ask questions via email or online, as well as call a technical support line, or even learn where to visit a retailer. For government, educational institutions, and small businesses, D-Link offers a Partner Program that includes online tools and other support services to assist in troubleshooting or seeking product information.
The websites also bolster D-Link's public image, mentioning the awards and laudatory reviews its products have received. On the US homepage, the site includes articles from industry publications and consumer websites regarding D-Link products.
Following in D-Link's eco-friendly footsteps, many of company's websites include a special "D-Link Green" section that illustrates the company's environmental practices and endeavors to help environmental causes. By explaining its eco-friendly practices and encouraging its customers to act in a similar manner, D-Link reinforces the social conscious aspect of its reputation.
Embracing new technologies and maximizing profitability are important objectives for a young company like D-Link. Yet it also understands that each and every customer is essential to success, and the D-Link website keeps busy consumers updated on new products and offerings. In a way, the website itself is an important means of establishing a living network between D-Link and its customers.
Overall, D-Link's online presence promotes a variety of business and environmental objectives in a coherent manner, just like the company itself seamlessly connects a variety of customers, products, and systems. The various international websites link the countries together under one brand, while also connecting the individual consumers to D-Link products and services. This advances the company's reputation for offering quality products while also focusing on individuals and the environment.
Promoting togetherness and establishing a communal understanding is what networking is all about. And D-Link's website brings it all together—from people to products—just fine.