Rolex Brand | Luxury Watches | brandchannel.com

Rolex
time flies when you're having fun
by Ian Cocoran
February 26, 2001

The psychiatrist and author, Dr. M. Scott Peck, once said that, "until you value yourself, you won't value your time.” So what better way to show that you’ve a handle on both, than by wearing a Rolex - one of the most prestigious chronometers on the planet?

Since its birth at the turn of the century, this powerful brand has

become an icon of sophistication and a possession revered by the world’s high achievers (a point nicely illustrated by Sir Edmund Hilary, who took his to the summit of Mount Everest). But today’s desire for digital consumerism and the mass-market medium of the world wide web has meant a host of new challenges for luxury goods, and many brands are struggling to retain exclusivity when transferring their products to the net.

So given this need to safeguard its image, will a visit to Rolex.com preserve the perceptions that have lasted a lifetime or do the minutes tick by in repetitious monotony?

The Rolex environment oozes with class; several key areas are enhanced by some excellent flash technology and a range of musical audio files. The online tour of the Geneva HQ is particularly strong, as are the sections on “Rolex Quality” and the interesting “Spirit of the Century,” which combines a chronological diary of Rolex’s key dates with major events around the world.

Sports sponsorship is also well represented and this section provides an online diary of Rolex sponsored events as well as a fascinating insight into tennis at Wimbledon complete with a link to the All England homepage. Finally, the “About You” and “The Collection” pages are specifically designed to try and match your personality with the perfect timekeeping accessory and they afford an excellent opportunity for browsing the Rolex range.

Ian Cocoran is an Operations Director with one of the world's largest chemical distributors. He has an MBA in Marketing from the Buckinghamshire Business School and lives in Glasgow, Scotland, with his wife Kate and daughter Lucy.

*Due to the constantly changing environment of websites, some reviews may no longer reflect the current website for this brand.


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