Manpower’s 4,500 brick-and-mortar offices have helped millions of employees market themselves effectively in the job market. However, with technology making the world a smaller place every day, is Manpower’s website up to the job of promoting its brand online while playing matchmaker between employers and prospective employees?

The flash banner on the homepage—like the top of a résumé—is aptly straightforward in marketing the core strengths of the Manpower brand. It features Manpower’s 60-year legacy, extensive network of offices and global presence. The homepage also prominently displays the company’s stock quote on the NYSE, which creates a sense of credibility and professionalism sure to be appreciated by employment seekers, employers and even investors.

Given the global economic downturn, the “Jobs” section of Manpower.com is presumably the most used section, and placing it as the first option on the menu bar makes sense. Job searches are frustrating and emotionally taxing by nature, and the organized layout in this section goes a long way in helping job seekers organize their game plan. Each listed job opening includes information on the salary and location and offers a brief job profile. This allows prospective employees to browse with ease and underscores that the Manpower brand knows who their clients are and what they are looking for. If a particular employment opportunity suits a job seeker’s background and experience, they can—after creating an online account—apply for it directly via the website.

In addition to providing job listings, the site showcases a host of other sensible human resource extras in the “Services” section. The online training center microsite, for example, provides basic but essential training programs that help people upgrade their IT and business skills. For basic positions like tellers, office clerks and cashiers, there is a separate section that highlights courses that might be useful to them.

The site also provides employers with information on training agencies. Employers can even—after registering at the business resource center—“place an order” detailing their immediate employee needs through the website.

Manpower.com also includes brand-centric sections like “About Us,” “Press Room” and “Social Responsibility,” where visitors can learn about the company and its operations in greater depth. These sections are packed with information explaining the history, values and mission of the group and the philanthropic activities undertaken by different offices around the globe.

The site, however, is not without missed opportunities. For example, a banner on the homepage highlighting “featured jobs”—a technique employed by competitor Monster.com—would help employees access recent job postings. And perhaps services such as free résumé reviews or a salary calculator—like the one on UK job site Reed.co.uk, for instance—are tools that could encourage repeat visits to the site.

In any event, considering the current economic situation, Manpower is in the right place—both on- and offline—to reach both employers and job seekers. Not a bad job to have when jobs are scarce.