One wonders why South American is not represented—that is more than 370 million potential gum chewers and mint suckers right there. Still, the idea is clear: Wrigley is a global brand, and we shouldn’t forget it. The company has products in about 180 countries and factories in more than a dozen nations as well.

Wrigley started in 1891 as a manufacturer of mostly soaps and baking powder, but it didn’t take long to establish itself as a gum and mint powerhouse. Its power as a sweetsmaker was expanded exponentially last fall when the company merged with candy kingpin Mars, Inc., which produces everything from M&M’s to Snickers. The merger is deftly noted on the site with a small M&M character climbing out of a little hole just below a “Joining the MARS Family” link at the top of the opening page.

The website also stresses how environmentally friendly Wrigley is. Below the main image on most of its pages, the site features a series of small rectangular icons that lead to different sections of the site, such as Careers or the company’s newest products or how involved the company is in local communities. A prominent but small billboard on the homepage is devoted to the LEED (Leadership in Energy and Environmental Design) certification of the Wrigley Global Innovation Center, which opened its doors in Chicago in 2005. To have your building certified by LEED is not a small thing, and Wrigley wants the world to see that it is attempting to aid in the current collective push toward being more environmentally conscious.

Wrigley also wants its consumers to know the health benefits of its products. There is a link at the top of the homepage to the Benefits of Chewing section and a prominent rectangle at the bottom of the first page to This is Your Brain on Gum. The former takes readers to a page that covers all the possible concerns: oral health, diet and weight management, how chewing relieves stress, and so on. (All that stuff your mother told you about gum is apparently wrong.) The latter provides as much positive data as you can handle regarding research on chewing gum’s many beneficial properties.

The overall design is well organized and clean, with muted background colors and floating boxes of text or navigational information.

The simplicity of that design reinforces the message that Wrigley aims to convey: It’s a small, green world, and wherever you go, you’ll find somebody chewing some Wrigley’s.