Vidal Sassoon has been shaping, coloring, styling, and fashioning hair for decades now – and the brand name remains strong thanks to the dogged work Sassoon has done throughout his more than fifty years in the industry.

The website has a nice clean design with lots of open white space, and the Arial font used throughout is easy to read and inviting. The most intriguing aspects of the site are the images sprinkled throughout the pages of different models with fantastically beautiful hairstyles that come in a wide variety of shapes and, it seems, textures.

The navigation carries visitors through the brand’s important touch points from the salons and products to shows, events, and the academy – each section in allotted valuable real estate on the site. The “Collections” area features images of many different hairstyles for women and men. While some cuts may make you ponder how the models can function only being able to see out of one eye, it is important to remember these are ephemeral works of art.

Sassoon the man was born in London to a Greek father and Russian mother. He was a member of 43 Group, a Jewish veterans’ militia that went around East London after World War II ended and broke up Fascist meetings. Then he went and fought for Israel in the Arab-Israeli War in 1948. He’s long been a leader in the battle against anti-Semitism and in 1982 founded the Vidal Sassoon International Center for the Study of Anti-Semitism, a nonpolitical research center located in Jerusalem to collect data concerning anti-Semitism.

In addition to that incredible background, Sassoon has changed the world of hairstyling during his 82 years, bringing the world modern hairstyles that don’t need a hours of maintenance – a real switch from the days that required a weekly visit to the beauty parlor.

The site also has areas for aspiring models that are interested in collaborating on some level with the brand, but the “Products” section – unsurprisingly – is the real heart of the site. Short descriptions adorn a wide variety of hairdresser products and equipment that all fall under the Sassoon brand. From hair coloring and shampoos to straighteners, brushes, equipment bags, and DVDs – it’s all laid out in beautiful, simple, and clear images.

One of the coolest items is a reference guide purportedly used by the Sassoon International Creative Team that details “the relationship between Sassoon hair design and the Bauhaus School of Art & Design.” It has “key iconic images from the rich heritage of Sassoon and explains how Sassoon is directly influenced by the Bauhaus doctrine of ‘form follows function.’”

And the Sassoon website is yet another example of that doctrine.