The starting point of MackTrucks.com is riveting – literally and figuratively – and is a harbinger of what’s to come. Set on top of a dark blue diamond plate background, links will get you anywhere you want to go three times over. While the navigational redundancy might make a graphic designer cringe, it seems only fitting of Mack. If the company’s home page is fail-safe, then so must be its engines, transmissions, and clutches – just what a trucker wants.

In addition to downloadable product specs, truck locators, and extensive parts information, MackTrucks.com is a treasure trove of corporate history. Detailed chronicles of Old No. 1 (the company’s first ever self-propelled vehicle) and the 1967 dynamic Maxidyne Maxitorque engine-transmission duo show that Mack knows where it’s been. The area of the site devoted to customer feedback shows the company knows where it’s headed and bolsters the claim that a Mack is "Designed and based on input from the people who work with the product every day." In an interesting twist of e-commerce, even car-driving consumers can get a piece of Mack. Just in case adoring fans cannot make the pilgrimage to the Mack Shop at the company’s Allentown, Pennsylvania, headquarters, they can buy an array of gear and collectibles on the site. All products are guaranteed to give "100% satisfaction" and live up to Mack’s legendary standards of "quality, reliability, and value." Now that’s a guarantee.