Wells Fargo’s main corporate website is well-organized with file tabs at the top of the home page that will take you to virtually different sites if you are seeking personal, commercial, or small business banking. The colors are warm and inviting throughout, and site and navigation is laid out in a straightforward fashion, so any banking topic is easily found.
Many of the images on the site have more than one person to suggest how banking well can help your family get stronger, whether through buying a house, being able to afford a good school, or saving more for retirement.
While Wells Fargo’s social-media offerings are a little more relaxed, the company’s site is a little more, well, bankish. It may have a casual Friday but it’s the kind where you basically lose the tie, but keep the jacket. Jeans would be frowned upon (unless you’re being photographed for the Personal Banking portion of the site, of course).
Some kind of excitement-for-blogging explosion went off at some point in the boardrooms of Wells Fargo because the company has seven of them currently going. Subjects range from the environment and finance to financing college and managing debt, from the cultural history of Wells Fargo to, yep, you guessed it, the inescapable merger with Wachovia.
The area lined up quite sweetly (with latest blog authors smiling warmly alongside) on one site that is straightforwardly entitled Wells Fargo Blogs and Social Media.
Meanwhile, Wells Fargo’s Facebook page has more than 7,000 people who like it. Its wall is a mix of complaints from consumers that Wells Fargo tries to deal with publicly and Wells Fargo PR material about everything from seeking possible employees for a specific job to trumpeting a grant the company just provided. Or it can just be a link to something like the flash mob in Times Square Wells Fargo had perform in order to celebrate the company’s return to New York City.
The contents of the Facebook site also seem to indicate that Wells Fargo on a hiring binge since there is both a Careers section and a Jobs section. Plus, the Events section seems to only mention hiring-related events.
Even stranger is that the Video page of Wells Fargo’s Facebook offerings doesn’t contain any content – not even the flash-mob video. Clearly, the company has plenty of video material stockpiled, such as commercials throughout history. It’s unclear why there aren’t a slew of videos to select in this department.
On Twitter Wells Fargo has more than 8,000 followers while it follows only 21. Most of those are general-interest finance sites such as Yahoo! Business or New York Times Business plus a few Wells Fargo-related tweeters.
The tweets mostly consist of either responses to tweets from consumers asking questions or retweets of anyone mentioning Wells Fargo in a previous post. Someone at Wells Fargo is having a field day searching for the company name all day on Twitter.
“Thanks for the mention” appears over and over again. Sort of like E.F. Hutton in the olden days, when people mention Wells Fargo on social media these days, Wells Fargo is listening.
And, of course, the Twitter page serves as a PR arm for the company, too.
The company maintains another Twitter page @Ask_WellsFargo that is specifically set up to deal with consumer questions immediately. Well, OK, 9-5 Eastern, Monday-Friday.
The photo on Ask_WellsFargo makes the page appear to be run by a smiling, four-headed, racially balanced monster. A friendly monster, of course. And there’s a fine-print disclaimer on the left-hand side of the page, as might be expected with a tightly regulated bank in the social arena.
If you still haven’t gotten enough Wells Fargo – and how can you, really? – the company has three YouTube channels. The main channel is strictly for people who just want to get to know the brand as a whole. Another is targeted to small businesses and the last is for commercial businesses. This massive wall of video makes it even stranger that the Facebook Video section goes nowhere. Still, what does exist on these YouTube channels is informative and well-conceived. Clearly, when this company covers its bases, it likes to go right ahead and just pull a tarp over the whole field.
All in all, Wells Fargo really covers a lot of ground with its digital offerings, offering a wide variety of ways to see relate to and communicate with the company. Each of its sites, pages, and channels seems to have its own particular character and hasn’t been “bankified” as its main site, which is only right and proper. The most interesting content provided, though, exists mostly on its blogs and historical pages. More content in these areas would likely engage even more users.