No, it’s not a fairytale. It’s the world portrayed by the UPS website. Each year, 3.5 billion

Anyone can deliver a parcel – there are very few barriers to entry in a market still cluttered with private drivers and small local couriers. UPS claims to compete on price by driving down unit costs across its massive volume of consignments. With its integrated transport network of 88,000 vehicles and 600 planes, UPS tends to be faster to the delivery destination than competitors, particularly overseas.

UPS has taken service to the next level of providing businesses with more integrated software to meet their business shipping needs. There are a handful of solutions available that allows businesses to complete all their packaging needs, request account information, obtain proof-of-delivery and receive box labels. This locks the user into a relationship with UPS and also provides the shipping company with a regular audience for its site. With such enormous potential reach, it is no surprise that the site has embraced e-tailing, offering a range of related consumables from labels to packing supplies.

This is a site built to function as an everyday tool and it shows. It loads quickly due to limited graphics and it’s easy to navigate. Separate pages are designated for investor relations, community, and recruitment and consultancy services – they’re accessible through a drop-down menu. Luckily, UPS decided to forego the heavy brown for the site and went with light yellow which is a little more soothing.