Click above to check out the 2014 Brandcameo Product Placement Awards and weigh in below: do product placements in movies work, or are marketers wasting their money?
We've come a long way since Tom Cruise could sell Ray-Bans in Risky Business, and product placement is a much more sophisticated (and risky) business these days! Do they work? When done well, yes. Rarer and rarer these days.