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2012 brands Borat Vs. Kazakhstan 2012 brands
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Which brand got you talking, impressed you the most and made you sit up and take notice this year? Nominate your 2012 brand of the year — and tell us why it deserves the title
 
 Apple!No matter what, the most innovative brand of the last few years. 
Marcelo Carneiro - November 19, 2012
 Apple 
Carlos Lopez - November 19, 2012
 Apple hands down. The most innovative user centric brand in the market. They set the standard that others struggle to follow. 
Simon Morris, Brand strategy director, Harkess-Ord - November 19, 2012
 If I have to stop and think about the brand I can't live without, it's Facebook. It keeps me in touch with my friends 
Craig Hurst - November 19, 2012
 Target should most definitely be #1 Brand of 2012 . They've managed to infiltrate almost every price point, effectively. With high end designer collaborations at lower affordable prices, i.e Jason Wu for Target and now Neiman Marcus. Their commercials are everywhere, and they continue to tap into growing trendy communities that people enjoy and introduce them to major markets i.e. Target Shops. 
Warren Adriana - November 20, 2012
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  2013  |  2011  |  2010  |  2009  |  2008  |  2007  |  2006  |  2005  |  2004  |  2003  |  2002  | 2001  | 
 
 
Dec 31, 2001 How far can the EU brand stretch before it loses its exclusive properties?
  Can varied nations merge without losing the overall brand of the union?
   
 
Dec 3, 2001 When Good Brands Go Bad: Predicting the future of troubled brands.
  Which brands are losing ground and bound for bankruptcy in the near future? What are they doing wrong and what should they do for a turnaround?
   
 
Nov 5, 2001 Does the early bird always get the worm?
  Money and distribution means upstarts can immediately compete with old-line brands, making the first mover advantage obsolete. Or is it?
   
 
Oct 1, 2001 Are you pro logo or no logo?
  Do brands manipulate consumers? Or is it the other way around?
   
 
Sep 3, 2001 Does “God” need a rebrand?
  Does "God" deliver on the brand promise?
   
 
Jul 30, 2001 Client Expectation Versus Agency Performance
  The difference between client and agency perceptions is often vast and can result in damage to projects and ongoing relations.
   
 
Jul 2, 2001 Time for a brand new strategy?
  Should you cut back on your brand investment and wait out the recession? Or strike while the field is sparse?
   
 
Jun 4, 2001 What role should branding play in politics?
  Has political branding gone too far or only just begun? Do we elect our leaders on their policy or their social skills?
   
 
May 7, 2001 Ad Agencies vs. Consultancies: Weighing the difference
  Are ad agencies a thing of the past?
   
 
Apr 9, 2001 Local vs. Global Brands: Who will win?
  Can mom & pop survive despite the omnipresence of such megabrands as Starbucks, Burger King and Hennes & Mauritz?
   
 
Mar 5, 2001 Are brand owners cleaning up their act or just their appearance?
  What sort of responsibility do brands hold to be good corporate citizens?
   
 
Feb 5, 2001 Can Firestone get back on the road?
  Will the Firestone brand roll on or blow out?
   

 

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