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2012 brands Borat Vs. Kazakhstan 2012 brands
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Which brand got you talking, impressed you the most and made you sit up and take notice this year? Nominate your 2012 brand of the year — and tell us why it deserves the title
 
 Apple!No matter what, the most innovative brand of the last few years. 
Marcelo Carneiro - November 19, 2012
 Apple 
Carlos Lopez - November 19, 2012
 Apple hands down. The most innovative user centric brand in the market. They set the standard that others struggle to follow. 
Simon Morris, Brand strategy director, Harkess-Ord - November 19, 2012
 If I have to stop and think about the brand I can't live without, it's Facebook. It keeps me in touch with my friends 
Craig Hurst - November 19, 2012
 Target should most definitely be #1 Brand of 2012 . They've managed to infiltrate almost every price point, effectively. With high end designer collaborations at lower affordable prices, i.e Jason Wu for Target and now Neiman Marcus. Their commercials are everywhere, and they continue to tap into growing trendy communities that people enjoy and introduce them to major markets i.e. Target Shops. 
Warren Adriana - November 20, 2012
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  2013  |  2011  |  2010  |  2009  |  2008  |  2007  |  2006  |  2005  |  2004  |  2003  | 2002  |  2001
 
 
Dec 30, 2002 Independent vs. Nationally Owned Airlines
  Are low cost, customer driven airlines like JetBlue and easyJet the future for travel?
   
 
Dec 2, 2002 Can Linux hang Microsoft?
  Can the cheaper alternative Linux compete with the maddeningly monopolistic Microsoft?
   
 
Nov 4, 2002 Arrivederci Fiat Auto?
  Is it time to say ciao to Fiat Auto or can the venerable Italian automaker pull its brand out of the pit for another spin?
   
 
Sep 30, 2002 Has BP struck oil with its recent makeover?
  Is BP really "beyond petroleum" or is this just bogus propaganda?
   
 
Sep 2, 2002 What is the shelf life of name brands?
  Do private label consumer goods threaten branded products shelf space? Blue-light debate in aisle three.
   
 
Aug 5, 2002 What do recent accounting errors and fraud mean for strong brands?
  Has the rush to deliver earnings hurt the brand equity and the shareholders?
   
 
Jul 1, 2002 Free meds for struggling countries?
  Would the image of pharmaceutical brands be improved if discount meds were given to struggling countries?
   
 
Jun 3, 2002 Are American brands homogenizing the world?
  Are American brands creating a monoculture world?
   
 
Apr 29, 2002 Do you give a flying f--- about your airline's brand?
  Does an airline's brand fuel your flight decisions or is it all about departure and arrival?
   
 
Apr 1, 2002 Is internal branding a strength or a weakness?
  Is internal branding a sham designed to advance management's career or a genuine source of motivation?
   
 
Mar 4, 2002 Andersen: Is the buttoned-down firm coming undone?
  Is the Andersen brand a goner after its misadventure with Enron?
   
 
Feb 4, 2002 Brand Strategy versus Business Strategy: Where do you start?
  Does the business plan determine the brand strategy or vice versa?
   

 

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