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2012 brands Borat Vs. Kazakhstan 2012 brands
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Which brand got you talking, impressed you the most and made you sit up and take notice this year? Nominate your 2012 brand of the year — and tell us why it deserves the title
 
 Apple!No matter what, the most innovative brand of the last few years. 
Marcelo Carneiro - November 19, 2012
 Apple 
Carlos Lopez - November 19, 2012
 Apple hands down. The most innovative user centric brand in the market. They set the standard that others struggle to follow. 
Simon Morris, Brand strategy director, Harkess-Ord - November 19, 2012
 If I have to stop and think about the brand I can't live without, it's Facebook. It keeps me in touch with my friends 
Craig Hurst - November 19, 2012
 Target should most definitely be #1 Brand of 2012 . They've managed to infiltrate almost every price point, effectively. With high end designer collaborations at lower affordable prices, i.e Jason Wu for Target and now Neiman Marcus. Their commercials are everywhere, and they continue to tap into growing trendy communities that people enjoy and introduce them to major markets i.e. Target Shops. 
Warren Adriana - November 20, 2012
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  2013  |  2011  |  2010  |  2009  |  2008  |  2007  |  2006  |  2005  | 2004  |  2003  |  2002  |  2001
 
 
Nov 29, 2004 Can Euro Disney be Saved?
  Is Eurodisney actually eroding the Disney brand? With no positive equity why does Disney continue with its European theme park?
   
 
Nov 1, 2004 Are focus groups a big lie?
  Does consumer research suffer from the flawed method of focus groups?
   
 
Oct 4, 2004 How do the candidates for US president measure on brand?
  Described as an election that will affect the whole world, which candidate for US president has the most compelling brand?
   
 
Aug 30, 2004 Wal-Mart on Wheels?
  Could car brands by IKEA, Wal-mart or amazon be the future of the auto industry?
   
 
Aug 2, 2004 Do the Olympics promote a city to any lasting effect?
  What's the ROI on attracting the Olympics to your hometown?
   
 
Jul 5, 2004 Will Wal-Mart’s controversial practices doom the brand?
  Will Wal-Mart's labor practices eventually destroy the brand?
   
 
May 31, 2004 Professional service branding: waste of time or sound investment?
  Individual or the firm: Who comes first in professional services?
   
 
May 17, 2004 Should Volkswagen stop for directions?
  Is Volkswagen still the volks wagen?
   
 
May 3, 2004 What will be the result of Google's IPO?
  Does IPO spell the end of Google's great brand? What should be its strategy for maintaining the brand under shareholder demands?
   
 
Apr 5, 2004 Viagra or Pfizer: How important is the corporate brand in pharmaceutical branding?
  Is the corporate brand a worthy investment in pharmaceutical branding?
   
 
Mar 1, 2004 Where lies the future for food brands?
  GM, mad cow and processed junkfood are all under attack. Do food brands need to rethink their strategies?
   
 
Feb 2, 2004 Can the BBC recover from the Hutton report?
  Will the BBC's image suffer over recent allegations of cover up?
   
 
Jan 5, 2004 Is Playboy Still Hot?
  Is Playboy still hot after fifty years?
   

 

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