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2012 brands Borat Vs. Kazakhstan 2012 brands
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Which brand got you talking, impressed you the most and made you sit up and take notice this year? Nominate your 2012 brand of the year — and tell us why it deserves the title
 
 Apple!No matter what, the most innovative brand of the last few years. 
Marcelo Carneiro - November 19, 2012
 Apple 
Carlos Lopez - November 19, 2012
 Apple hands down. The most innovative user centric brand in the market. They set the standard that others struggle to follow. 
Simon Morris, Brand strategy director, Harkess-Ord - November 19, 2012
 If I have to stop and think about the brand I can't live without, it's Facebook. It keeps me in touch with my friends 
Craig Hurst - November 19, 2012
 Target should most definitely be #1 Brand of 2012 . They've managed to infiltrate almost every price point, effectively. With high end designer collaborations at lower affordable prices, i.e Jason Wu for Target and now Neiman Marcus. Their commercials are everywhere, and they continue to tap into growing trendy communities that people enjoy and introduce them to major markets i.e. Target Shops. 
Warren Adriana - November 20, 2012
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  2013  |  2011  |  2010  |  2009  |  2008  | 2007  |  2006  |  2005  |  2004  |  2003  |  2002  |  2001
 
 
Dec 31, 2007 What will ''green'' mean in 2008?
  What will "green" mean in 2008?
   
 
Dec 3, 2007 Will the MTV brand change the Middle East?
  Will MTV Arabia embrace controversy or conservatism?
   
 
Nov 5, 2007 Does the branding behind the US dollar still hold currency?
  The US dollar, as a brand, is seeing change.
   
 
Oct 1, 2007 Can Consumers Sell Brands to Themselves?
  Are corporate-sponsored contests exploiting consumers for branding gains?
   
 
Sep 3, 2007 Can Mattel recover with defensive branding?
  Will Mattel successfully reassure the public that its products are safe?
   
 
Jul 30, 2007 When Is Branding Disingenuous?
  Has branding created a new reality where consumers are forced to participate in a marketing netherworld of hyperbole, managed impossibility, and dubious assertions?
   
 
Jul 2, 2007 Ten Years of DTC: What's the Prognosis?
  For ten years, pharma brands have advertised directly to US consumers. Should Europe follow this prescription?
   
 
Jun 4, 2007 “Nutritious” Sodas: Healthy or Hazardous for the Brand?
  Will vitamin-enriched diet colas reverse negative soda sales trends?
   
 
May 14, 2007 Cocaine: End of the Line
  Was dropping the "Cocaine" name the right thing to do, or just a copout?
   
 
Apr 30, 2007 The Ford Taurus Brand: Worth a Rebirth?
  In reviving the Taurus nameplate to replace the Five Hundred, is Ford taking a bold step forward, or living too much in the past?
   
 
Apr 2, 2007 Wikipedia: Democracy or Anarchy?
  The open-source, anyone-can-edit nature of Wikipedia makes some people love it, while others hate it. How well can the online encyclopedia communicate your brand?
   
 
Mar 5, 2007 Cause-Related Brands: Effective?
  Are cause-related brands like Product Red really effective?
   
 
Jan 29, 2007 What's in Store for 2007?
  What do you expect to happen in the world of branding in 2007?
   
 
Jan 1, 2007 Are blogs bad for brands?
  How should a brand react to a negative blog post or website?
   

 

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