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2012 brands Borat Vs. Kazakhstan 2012 brands
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Which brand got you talking, impressed you the most and made you sit up and take notice this year? Nominate your 2012 brand of the year — and tell us why it deserves the title
 
 Apple!No matter what, the most innovative brand of the last few years. 
Marcelo Carneiro - November 19, 2012
 Apple 
Carlos Lopez - November 19, 2012
 Apple hands down. The most innovative user centric brand in the market. They set the standard that others struggle to follow. 
Simon Morris, Brand strategy director, Harkess-Ord - November 19, 2012
 If I have to stop and think about the brand I can't live without, it's Facebook. It keeps me in touch with my friends 
Craig Hurst - November 19, 2012
 Target should most definitely be #1 Brand of 2012 . They've managed to infiltrate almost every price point, effectively. With high end designer collaborations at lower affordable prices, i.e Jason Wu for Target and now Neiman Marcus. Their commercials are everywhere, and they continue to tap into growing trendy communities that people enjoy and introduce them to major markets i.e. Target Shops. 
Warren Adriana - November 20, 2012
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  2013  |  2011  |  2010  | 2009  |  2008  |  2007  |  2006  |  2005  |  2004  |  2003  |  2002  |  2001
 
 
Dec 4, 2009 Are Comcast and NBC Universal compatible brands?
  Comcast is paying $30 billion to buy NBC Universal. Though these two behemoth brands share similar financial aspirations, are their brand identities suitable for a megamerger?
   
 
Oct 23, 2009 Will Windows 7 revive Microsoft’s brand?
  Windows 7 is out, but the verdict isn’t in yet.
   
 
Aug 31, 2009 How should brands react to manic public opinion?
  Global brands face a world of scrutiny.
   
 
Aug 3, 2009 Is NASA’s brand lost in space?
  NASA’s brand needs mission control.
   
 
Jul 6, 2009 Balancing Brand Identity and Personal Identity
  Can employee brand engagement go too far?
   
 
Jun 1, 2009 Can Print Brands Successfully Transition Online?
  What happens to print publication brands that move online?
   
 
May 4, 2009 Man vs. Brand
  Why can’t beauty brands successfully target men?
   
 
Mar 30, 2009 How will Twitter affect brands?
  Why Twitter may need its own update.
   
 
Mar 2, 2009 Does the Barbie brand represent modern feminine identity?
  Barbie turns 50, but how mature is the brand?
   
 
Feb 2, 2009 No chance for nonprofit organization brands?
  How will nonprofit brands weather the financial storm?
   
 
Jan 5, 2009 2009: Your Expert Opinion…
  Your predictions for the year ahead
   

 

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