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How will Twitter affect brands? Borat Vs. Kazakhstan How will Twitter affect brands?
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How will Twitter affect brands?
 
 it has the chance to do wonders...as long as there is a brand personification. Brand Britney will work because we can find out what she's doing where she is, how she feels - even if it is a Ghost Twitterer. It's still endorsed. And so it works for Ronald McDonald - kids can follow to see how active he is, share some feelings, learn new things, connect with other kids. But would it work for 'McDonalds' the brand? No. A 5000 tonne brick restaurant isn't going to be able to share anything. It's not going to have a 'stream of consciousness'. Ergo, yes it can do amazing things for a brand both in saliency and awareness, but not for every brand 
Ed Commander, Director, the hub agency - March 30, 2009
 
 in todays world, it would be difficult to ignore any media for a serious player. and unlike other media, social media is one where the brand owner has got a lesser say to establish a liking or image. hence brands like twitter, face book etc will play an important role in shaping the destiny. but apart from managing the social media, the brand owner should innovate and bring value to the table every time and thus climb the ladder in the defined audience's mind space. in other words one cant rest on their laurels. at the same time there would be miscreants (eg:- competition) who would be out to kill you using the social media. hence the importance of being involved in the social media to promote your brands image / message. 
roy mathew, director, stark communications pvt ltd - March 30, 2009
 
 I think in a few years we'll point to Twitter as a seismic point where the tide really changed toward building brands the bottom-up way rather than the top-down.We need to look no further than the recent examples of Pepsi and Tropicana re-brand efforts to see that top-down, splash-oriented methodologies are hitting a wall. And while Twitter is not alone in coming up with innovative ways to connect people and inadvertently changing the way we market and build brands, it demonstrates the change in the vector rather simply and perfectly.To be specific: here are people connecting with each other, weaving collective stories around what they care about, all without logos, dictated taglines or color schemes. Successful brands are those that will take advantages of this form of communication instead of fighting it with proprietary technologies or by denial ("it's a fad").Actually, Twitter itself is an example of such bottom-up brands. I think I will go write a blog post about this.. 
Akira Morita, Owner, Design Kompany - March 30, 2009
 
 We feel that Twitter is essential to helping companies today provide a near real time conversation with their customers. We built Tweetbots (http://tweetbots.com/) and we are also involved in a number of projects that heavily leverage Twitter.To be honest, It's hard for us to imagine starting something, and not registering the domain name as well as the name on Twitter. 
Adam Stacoviak, Web Developer, Handcrafted, LLC - March 30, 2009
 
 Like other social media, most people and organizations are introduced to twitter as just that, another social site. At first it is easy to shrug off the site or not understand its value. However, the aha moment comes quickly, and like other social media, one realizes the opportunity to enhance your brand 140 words at a time. My guess is that everyone who comments on this post is doing so to enhance their brand today! 
Rex Whisman, Chief Brand Strategist, BrandED Consultants Group - March 30, 2009
 
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