If I were Apple, I'd be laughing. Microsoft has fallen into the trap of being the generic. Apple cleverly reinforced the their difference through the I'm a Mac.... I'm a PC campaign, which it seems Microsoft have fallen for and even used the 'I'm a PC line in their ads... crazy stuff. The 'mac' became the exclusive and the PC became the generic for the rest of the computing world. For Microsoft to fall into this show's an attitude of focussing on the competitor and not the customer. The same attitude that brought them to this situation.
Stuart Leo, Director, Blirt! - October 26, 2009
You know the saying "a horse of a different colour"? In this case, it's the same horse. Now, MS is trying to be cool. Yet, you can't be cool just because you say you are. The corporate culture within MS is one of predation and control, a feature set about which Steve Balmer seems rather proud. Quoting Malcolm Gladwell, "[cool] cannot be manufactured, only observed, and then by those who are themselves cool." I'm sorry, I find it difficult to use "Microsoft" and "cool" in the same sentence...well, I just did, but you catch my drift.In the case of W7, people will adopt it for the same reason they've adopted all of the other incarnations: not because they want to, because they have to. There's no innovation in Windows, there never has been. MS has taken a page from Big Tobacco's play book: how to brand an unwanted, unhealthy, unbreakable addiction?Give them several apparent "choices": regular, light and ultra-light. Still gonna kill ya in the end, though.
Steve Russell, CEO, The Really Cool Networkâ„¢ - October 26, 2009
If by "revive" you mean "Look more like Apple's OS X" then yes it will. Sadly, MS has merely become a wanna be.
Kevin Terry, Pixel Pusher, KVN Design - October 26, 2009
Apple has a brand personality and MS never did. That opened the door for Apple to define their personality for them. MS can knock off Apple's products, but not their brand.
A strong product can take MS a long way as many consumers and businesses have a lot invested in them. In all fairness to MS, it's easier to go after a giant than to maintain dominance.
Dave Morawski, VP Branding - October 26, 2009
Not sure why every discussion around Microsoft brand has to revolve around Apple. Microsoft is an outstanding brand, losing its sheen due to its lack of newness, innovation and friendliness. Microsoft 7 is a step in the right direction but will only take away the damage Vista has probably done to the brand. It needs a little more. A great new product in retail will help. An outstanding online site would help. A friendlier younger face to the company will surely help. But inherent strength is phenomenal.