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Does social media have value? Borat Vs. Kazakhstan Does social media have value?
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Does social media have value?
 
 There is certainly value in social media, but it's a matter of determining which metrics to tie value with. If the brand objective is simply to build recall among a certain demographic, then investing in messages/content on particular sites that reach that certain audience are warranted. Only upon periodic review and measurement will the ROI become apparent. 
- March 10, 2010
 
 Well the brand war is all about staying at top of the mind, and today we spent more time online than watching tv. Brands need to catch up with their target market online and what can be the better choice than social media !! 
Wasif - March 12, 2010
 
 Like the rise of the website, developing a social media presence has become the new 'must have' (or This Year's Model, Costello fans). The key is not just to have, but to understand how it fits into your overall communication strategy. There is no doubt that, for some brands, it is a powerful channel that facilitates a dialogue with the audience in an environment where they feel able to express their opinions more openly. To me, this is gold dust. few other channels offer this. And the clincher is this: if people like it, and all the stats say they do, then it's here to stay. 
Andy Barker, Creative Director, InTouch Marketing - March 12, 2010
 
 Isn’t it deliciously ironic that Interbrand is participating in a dialogue with its audience about the value of Social Media in Social Media ?

Ian
CEO Vocanic – Asia’s leading Social Media Marketing business
 
Ian McKee, CEO, Vocanic - March 12, 2010
 
 There simply isn't a sufficient volume of robust case history to say either way - we need more than the few high profile examples we've all heard of - Dell, Sony et al. We're in the early stages of a seismic shift in the way we consume and communicate and, crucially, our industry has yet to bottom out a consistent set of meaningful metrics. So as not to sit on the fence, I think social media has huge value but can I prove it beyond doubt? - not yet. 
Neil Perrott, Director, Katapult - March 12, 2010
 
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