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Four Loko Borat Vs. Kazakhstan Four Loko
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Alcoholic Energy Drinks: Menace to Sobriety?
 
 More and more schools are clamping down on them..... as more and more kids are drinking them. It's a no-win situation. 
Jessica R. - October 30, 2010
 
 Brands need to be more socially conscious. I am sure that the parent companies wouldn't have gone bankrupt if this category of Caffeinated Alcoholic Energy Drinks were not innovated by some smart B-School passout. Let kids be kids. Innovate 
, Deep Banerjee - October 30, 2010
 
 This is just plain dangerous even for the 21 and over crowd. 
Richard Karsten, Creative Director, Karsten Creative LLC - October 31, 2010
 
 Like it or not, issues of social responsibility are increasingly becoming frontburners, particularly when one comes to appreciate the amount of information and epowerment at the disposal of today's consumer. This is again coupled with the realization that brands and companies will only continue to be held accountable for the externalities they generate, even as consumers world over are becoming more helath-conscious (while advocacy groups and NGOs are gaining more influence) ........Prior to now, there has been a considerable backlash against many of these 'energy drinks'. Brands need to be socially responsible as far as marketing is concerned. 
Tomi Ogunlesi, Strategy Planner, Bates Cosse - November 1, 2010
 
 "Alcohol is more dangerous than drugs like cocaine and heroin" that is what 'Lancet' the leading medical journal published recently. The brand is already being critisized, for its negligence towards health and safety standards, in US. "Promote addiction, make money and to hell with social responsibility" seems to be the underlying objective of such brands ostensibly they are energy drinks. But from a marketer's point of view the strategy will work for the brand if not on campus but off the campus. The brand will certainly leverage the ongoing buzz about it. 
Asad Humayoon, Product Marketing Manager, Khimji Ramdas - Muscat - November 2, 2010
 
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Dec 17, 2010 Tell us: What was the #1 brand of the year, in your view — and why?
   
 
Dec 10, 2010 Is the iPad prompting ill-thought logo changes?
  Gap and Comedy Central are two examples of brands creating new logos for mobile devices. Is the rush to the iPad spurring logos that scuttle brand equity? What should brands bear in mind as they expand to that platform?
   
 
Nov 12, 2010 Using Athletes’ Notoriety: A Strong Business Strategy or Simply Poor Taste?
  With LeBron James “Rise” commercial and Tiger Woods’ summer 2010 ad featuring his deceased father, Nike seems to have switched its advertising focus towards resuscitating its spokesmen’s tarnished images, rather than inspiring customers. Is using the athletes’ notoriety a strong business strategy or simply in poor taste?
   
 
Nov 5, 2010 MSNBC's New Positioning: Outsmarting Fox News?
  MSNBC introduced a new tagline (Lean Forward) and brand positioning in a bid to unseat Fox News. Is it working?
   
 
Oct 22, 2010 Do Recalls Damage Brands?
  More major recalls this week, including 2 million baby strollers. Do product retails damage brands, or now just business as usual?
   
 
Oct 15, 2010 Chilean Miners' Rescue: Should Brands Profit?
  Oakley, Apple, the Elvis Presley estate and other brands jumped on the Chilean miners' rescue; should they?
   
 
Oct 8, 2010 Gap's New Logo: Love It or Hate It?
  Gap quietly rolled out a new logo this week. What do you think?
   
 
Oct 1, 2010 Should Goldman Sachs let its actions speak louder than words?
  Goldman Sachs' national advertising campaign. Good move or not?
   
 
Sep 17, 2010 Interbrand named Coca-Cola the top brand of the year. What's your #1 pick?
  Share your thoughts on Interbrand's 2010 ranking of the most valuable brands in the world
   
 
Sep 3, 2010 Crowdsourcing: Cheap engagement, or cheapening brands?
  Does crowdsourcing cheapen brands?
   
 
Aug 13, 2010 Agree with JetBlue’s (mostly) quiet response on Steven Slater?
  Agree with JetBlue’s (mostly) quiet response on Steven Slater?
   
 
Jul 30, 2010 Will replacing Tony Hayward Salvage BP’s reputation?
  BP is promising big changes under its new CEO — weigh in on what they should be.
   
 
Jul 9, 2010 Old Spice "Man": Short-Term Laughs, Long-Term Pain?
  Short-Term Laughs, Long-Term Pain?
   
 
Jun 14, 2010 Is BP doing enough to clean up and contain the oil spill?
  Is BP doing enough to clean up and contain the oil spill?
   
 
May 25, 2010 When's the right time to focus on internal brand engagement?
  Brandchannel debate: Are tough times the right time to focus on internal brand engagement: deepening employees’ connection to the company’s brand, values and goals?
   
 
May 21, 2010 Which brand will bounce back faster: BP, Pampers or Goldman Sachs?
  Brandchannel debate: Tell us - which brand will bounce back faster: BP, Pampers or Goldman Sachs?
   
 
May 10, 2010 Has the fallout from BP’s oil spill in the Gulf tarred all brands’ green marketing efforts?
  Has the fallout from BP’s oil spill in the Gulf tarred all brands’ green marketing efforts?
   
 
May 3, 2010 Is the focus group dead?
  In the age of brands interacting with consumers online and in social media, are focus groups irrelevant?
   
 
Apr 26, 2010 Should brands avoid social media aggregators?
  Are social media aggregators too impersonal for brand engagement?
   
 
Apr 19, 2010 In the near future, will all media be social?
  In the near future, will all media be social?
   
 
Apr 12, 2010 Will Facebook’s recent addition of community pages make it more relevant to brands?
  What does Facebook's community pages mean for brands?
   
 
Apr 5, 2010 How much money of your marketing spend should you devote to social media?
  Social media digs into marketing budgets.
   
 
Mar 30, 2010 Entertain or Educate – which social media strategy is best?
  Do people prefer brands that entertain or educate via social media?
   
 
Mar 22, 2010 What will social media branding strategies look like in the near future?
  Just how will social media platforms affect the future of brands?
   
 
Mar 15, 2010 Brand Revolution: Will social media weaken or strengthen brands?
  Social media platforms force brands to face modern challenges and opportunities.
   
 
Mar 10, 2010 Does social media have value?
  Assessing the value of social media platforms.
   
 
Feb 23, 2010 Should Global Warming be Renamed?
   

 

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