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Nike Mag Borat Vs. Kazakhstan Nike Mag
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Did Nike Shoot Itself in the Foot?
 
 Not at all - how often does an iconic brand connect with a cult following as big as BTTF?Also sets the stage for a second release of the shoe to the masses. 
- September 9, 2011
 
 You're always going to have a few complainers, no matter what you do. I supported Obama in the last election. He had campaign dinners that were thousands of dollars a plate — more than I could afford. I understood it was a fundraiser not a rally. I think consumers will see this as a fundraiser, not an over-priced pair of shoes. And, assuming Nike eventually sells them to the public at a reasonable price, the brand will have a boost from celeb association and philanthropy. 
Bill Snyder - September 11, 2011
 
 I think the viral campaign was a huge success. However, it is a little disappointing to hear that the shoes are only available for this auction for charity. But Nike will see how much of a cult following this shoe has and will most likely, by 2015--the year McFly was in the future--Nike will have a release of this shoe to the public. In three years the technology to produce this shoe should be viable. Then everyone will be happy. Hopefully... 
Erik Arnold, sales - September 11, 2011
 
 it is not nike's fault that the rich and famous are also after these kicks. to all those that can't afford to win any of the auctions, just wait for the knock-offs :) 
patman - September 12, 2011
 
 I agree that the viral campaign was, by and large, considerably successful....note that successful brands (and campaigns!) will always have backlashes.....if not for anything ther than the realization that activism has in itself become an 'industry', and bloggers/pressure groups are waiting in the wings to kick up dust regarding almost any issue! 
Tomi Ogunlesi, Senior Strategic Planner, Bates Cosse - September 28, 2011
 
  2013  | 2011  |  2010  |  2009  |  2008  |  2007  |  2006  |  2005  |  2004  |  2003  |  2002  |  2001
 
 
Dec 23, 2011 Nominate your #1 brand for 2011 - and why?
  Nominate your #1 brand for 2011 - and why?
   
 
Nov 18, 2011 Should food stamps be permitted at fast-food restaurants?
  The USDA is lobbying U.S. states to ban food stamps at fast food restaurants; is that fair to consumers or brands?
   
 
Nov 11, 2011 Should Nike rename the Paterno childcare center or stick to its decision?
  Should Nike rename the Paterno childcare center or stick to its decision?
   
 
Nov 4, 2011 Is Groupon's IPO overvalued — and what does it mean for other tech IPOs?
  Does Groupon's $20 billion IPO valuation, the third biggest in history and the largest Web IPO since Google, is the talk of Wall Street. Does the daily deal site's public offering bode well for Facebook's IPO? Or is it overvalued and likely to fizzle? Weigh in below!
   
 
Oct 28, 2011 Who owns the customer on social media?
  Who owns the customer on social?
   
 
Oct 7, 2011 Is Steve Jobs bigger than Apple?
  Apple just broke into the top 10 of Interbrand’s Best Global Brands, at #8. Does it deserve to be higher? And without Steve Jobs at the helm, how does the company keep the magic alive?
   
 
Sep 16, 2011 What's in a Domain?
  ICANN is offering brands the opportunity to buy gTLDs. Is this a great opportunity to strengthen digital branding — or a waste of time in a social era when URLs are losing importance?
   
 
Aug 12, 2011 Social Media and the London Riots
  Was social media rightly or wrongly blamed in the escalation of the U.K. riots?
   
 
Aug 5, 2011 “Hacktivism” on the Web: How to Respond to a Hacking Incident?
  Did Pfizer take the right approach to the hackers that took over its Facebook page?
   
 
Jul 8, 2011 Green Brands
  How to Define a "Green" Brand?
   
 
Jul 1, 2011 BP’s First Post-Gulf Disaster TV Commercial
  BP returns with TV commercial — too soon?
   
 
Jun 17, 2011 Does Angelina Jolie for Louis Vuitton prove that celebrity endorsements are meaningless?
  Is Angelina Jolie’s photo shoot for Louis Vuitton in poverty-stricken Cambodia proof that celebrity endorsements are ineffective — and potentially brand-damaging?
   
 
Jun 3, 2011 USDA Topples Food Pyramid: Will Americans Care?
  The US Dept. of Agriculture this week scrapped its food pyramid logo system with a new plate icon in a bid to make Americans more aware of healthy eating guidelines. What do you make of it?
   
 
May 27, 2011 Is Lady Gaga overexposed?
  Lady Gaga left no stone unturned as she promoted her new Born This Way album. Is she diluting her brand through overexposure?
   
 
May 20, 2011 McDonald’s has announced they’re sticking with Ronald McDonald as the brand’s mascot. Good idea?
  Should McDonald's not have stuck with Ronald McDonald as their mascot?
   
 
May 10, 2011 Is Google Music Beta a threat to Apple iTunes?
  Google just announced Google Music Beta. Should Apple iTunes be threatened?
   
 
Apr 29, 2011 Are you for or against the British Royal brand?
  Does the global interest in the royal wedding of Prince William and Kate Middleton prove there’s life yet in the ”royal” brand?
   
 
Apr 22, 2011 iPhone Tracking - Is it Right?
  Is the recently discovered iPhone tracking okay?
   
 
Apr 8, 2011 Does Australia's tobacco shock packaging go too far?
  Australia is introducing the world’s toughest anti-smoking laws, stripping branding from cigarette packs. Too tough?
   
 
Apr 1, 2011 Does corporate kidding around humanize the brand — or waste customers’ time?
  Ryanair was one of many brands that punked customers with April Fools’ Day pranks, announcing the launch of “child-free” flights and mock research to back up the move.
   
 
Feb 24, 2011 Which brands are doing a great job at making their Facebook marketing engaging, and why?
  The Best Global Brands aren’t always the best Facebook marketers, according to new research.
   
 
Feb 18, 2011 Will losing major celebrities such as Rihanna lessen the appeal of Twitter?
   

 

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