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Is Steve Jobs bigger than Apple? Borat Vs. Kazakhstan Is Steve Jobs bigger than Apple?
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Is Steve Jobs bigger than Apple?
 
 in a way Steve is bigger than Apple simply because he was the visionary- only he saw the promised land so to speak. However the challenge he has for those that took the reigns is so great that they will make it. More importantly his passionate, unreasonable and loyal customers will keep Apple on top. They will not let it go down. To create such customers was his legacy- such legacies go down fighting. We are living in interesting times. Long live Steve. 
- October 8, 2011
 
 Steve create a tribe of inspired people. He was not just a person, he epitomized an idea whose time had come- to be different, challenge the status quo, encourage excellence and shun mediocrity.what we see is death of a person but the idea lives on forever....inspiring its tribe along the way..the idea is much bigger than the company that manifested the idea. 
Nishant, Brand Consultant - October 8, 2011
 
 Steve Jobs was undoubtedly the visionary, but don't overlook the role of Jonathan Ive who gave his visions flesh. Ive is the designer who created the pure, timeless, geometric sculptural forms that contribute so much to the 'must have' appeal of all Apple products (and their packaging)Few product companies have such strong visual brand identities (B 
David Browne, Honorary Teaching Fellow, Coventry University - October 8, 2011
 
 This is a non-question. Both Jobs and Apple are significant and big, they can't be compared. To say one is bigger is to ask if any great creative force is bigger than the benefit of the sum of his or her creations? you can't say. Jobs is, was and will continue to be the inspirer and uncompromising dictator, even from beyond being here. His intent and quality standard is in every piece of Apple presence on the planet from the cathedrals to brand behaviour that are the Apple stores all over the world, to the ubiquitous white ear plugs seen in virtually every railway carriage in the every part of the developed world, everyday. Every Apple logo reminds us of the power of not compromising and believing that even the most boring of things, like computers can 
Errol Flanagan - October 8, 2011
 
 Brand Culture is the root of a brand's identity. Steve Jobs was the repository of Apple culture. 
Manoj Berry, Founder, www.embrand.in - October 8, 2011
 
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