linked in facebook twitter rss

  • Interbrand
  • Brandchannel

your chance!
your chance!
view comments



What is the shelf life of name brands? Borat Vs. Kazakhstan What is the shelf life of name brands?
 commenting closed Add Social Bookmark bookmark print
 suggest topic  recommend ( 7 )  email

What is the shelf life of name brands?
 
 The more sophisticated the shopper, the more they know that the private label goods are the same as the branded product. The only difference is savings. I'd say the shelf life of branded goods is dated. 
A sophisticated consumer - August 30, 2002
 
 Nowadays, when there are a lot of sophisticated customers knowing that everything is the same -- when price/quality factor is almost the same for all the products -- it is not an economical argument that makes us choose one product over another, it is all about emotion. Why choose no-name red wine over Santa Rita Casa Real? Only because the fist is ten times cheaper? Why buy no-name juice when R.i.c.h. makes me feel better? I love the brands i buy. That's it -- not the money. 
Sergey Revin, marketing manager, Rusimport Trade House, Russia - August 31, 2002
 
 Yes, branded products are under increasing pressure. But a well-managed brand will still have an advantage in product development and innovation. If a private label wants to compete with all its aspects, there will probably be no price advantage for it left. It will be just another (private) branded product. 
PR and branding consultant, Norway - August 31, 2002
 
 Customers are always looking for new things. Innovations usually come from brands. If private labels want to succeed, they have to invest in research and development. Then they will become more expensive ... and there will be no more advantage for the customer. Therefore: there will always be innovative brands. 
Karin Lehmann, Brand consultant - September 1, 2002
 
 The question: What is the shelf life of name brands?
The answer: Whatever the retailer says it is.
The takeaway: 'Brands' beware. 
Peter Thomas, marketing manager, Daymon Associates, Japan - September 1, 2002
 
view all comments
  2013  |  2011  |  2010  |  2009  |  2008  |  2007  |  2006  |  2005  |  2004  |  2003  | 2002  |  2001
 
 
Dec 30, 2002 Independent vs. Nationally Owned Airlines
  Are low cost, customer driven airlines like JetBlue and easyJet the future for travel?
   
 
Dec 2, 2002 Can Linux hang Microsoft?
  Can the cheaper alternative Linux compete with the maddeningly monopolistic Microsoft?
   
 
Nov 4, 2002 Arrivederci Fiat Auto?
  Is it time to say ciao to Fiat Auto or can the venerable Italian automaker pull its brand out of the pit for another spin?
   
 
Sep 30, 2002 Has BP struck oil with its recent makeover?
  Is BP really "beyond petroleum" or is this just bogus propaganda?
   
 
Aug 5, 2002 What do recent accounting errors and fraud mean for strong brands?
  Has the rush to deliver earnings hurt the brand equity and the shareholders?
   
 
Jul 1, 2002 Free meds for struggling countries?
  Would the image of pharmaceutical brands be improved if discount meds were given to struggling countries?
   
 
Jun 3, 2002 Are American brands homogenizing the world?
  Are American brands creating a monoculture world?
   
 
Apr 29, 2002 Do you give a flying f--- about your airline's brand?
  Does an airline's brand fuel your flight decisions or is it all about departure and arrival?
   
 
Apr 1, 2002 Is internal branding a strength or a weakness?
  Is internal branding a sham designed to advance management's career or a genuine source of motivation?
   
 
Mar 4, 2002 Andersen: Is the buttoned-down firm coming undone?
  Is the Andersen brand a goner after its misadventure with Enron?
   
 
Feb 4, 2002 Brand Strategy versus Business Strategy: Where do you start?
  Does the business plan determine the brand strategy or vice versa?
   

 

RSS | Privacy Policy | About Us | Contact Us | FAQ
Copyright © 2001-2013 brandchannel. All rights reserved.