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Has BP struck oil with its recent makeover? Borat Vs. Kazakhstan Has BP struck oil with its recent makeover?
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Has BP struck oil with its recent makeover?
 
 No doubt about it. BP is doing a whitewash and it's damaging to their brand because no one will fall for it. It's an insult to our intelligence. Why don't they clean up their practices instead? 
Drew Montana - September 27, 2002
 
 Even though BP itself isn't sparkly clean, I think their new logo/identity is a fantastic step. You can't help but be drawn to it. 
Olivia Newberry, Marketing Mgr - September 27, 2002
 
 BP have what seems a very real grasp on their reputational risks, their duties and obligations. Their commitment to engaging Stakeholders in proactive dialogue is not only massively impressive but genuine. Welcome to the false paradox of a sustainable oil and gas company. 
Andrew Reese - September 28, 2002
 
 It is a great step for BP to take its responsibility of environment. And we r glad to see this. 
Kodak Xiao, Sales - September 28, 2002
 
 It's a good beginning. For a leading company like BP, they need to get profit for stock holders first. There's few luxury room for things like protecting environmenting. 
ericahsu, marketing specialist, * - September 29, 2002
 
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