If all employees are 'brand ambassadors' then, why should executives be paid such a ridiculous amount? I say 'Share the wealth!'
Mark Hutchinson, Designer - October 3, 2003
Should these wealthy executives not take responsibility for the entire organisation? Even so, would this justify such incredible amounts of money?
Anonymous, Designer - October 6, 2003
I feel ill knowing people get paid that much, simply because I know how much those who actually do the ground work get paid. CEOs take note: the person who cleans your pool can also pee in it...
Steve Lightfoot, Brand Culture Student - October 6, 2003
The perception that excessive executive pay gives to the consumer is a board that is remiss in their abilities to control costs. -- If the board is unable to control the CEO's pay what else are they unable to control? Perhaps the board are not in control of the company at all. The truth is that when times are good many boards are reluctant to meddle with what appears to be a good profits. If a CEO is paid excessively good for them. The responsibility falls to the board to justify their neglect or complacence. Most consumers will perceive neglect.
stephen, Art Director, American United Life Insurance Company® - October 6, 2003
I believe that those executives, as described in the first argument, have a tremendous negative impact on the corporate culture or inner brand, and therefore it damages the overall brand image. On the other hand, those companies who pay overly well to executives, in absolute terms, I do believe it attracts the most competitive & experienced professionals. And as a result, the reward or salary to those executives is seen from insiders or employees to candidates & general public, as a 'plus' to the value of the brand or to its brand image.
Carlos Cipriani, International Project Manager, Marketing, ECS - October 6, 2003