Playboy Brand | Media, Publications and Entertainment


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Is Playboy Still Hot?

As a late twenties male, I wouldn't dream of reading Playboy. It's my dad's generation.

Gen Y Guy - January 3, 2004

Trendzilla talks: Long Live The Bunny

Playboy will become a cosmetics company and will challenge the supremacy of L'Oréal.

Playboy will become a lingerie company and will challenge the supremacy of Victoria's Secret.

Playboy will release the bestseller self-help book entitled 'Unleash Your Inner Bunny.'

Trendzilla - January 5, 2004

Magazines like Maxim and FHM are more socially acceptable, my girlfriend even enjoys reading them. I feel comfortable having them lying on the coffee table even if my parents visit. Whereas, if I had a Playboy magazine on my coffee table, it would not go over as well, it sends the wrong message.

Sean Weller, Strategic Services Manager, Wasserman & Partners Advertising - January 5, 2004

I don't think the BRAND is dead, Playboy still has a ton of equity that could be used. I do think that the magazine itself is probably past its time now with all the new entrants and the Internet.

I think the future for Playboy lies in other ventures that can use the lifestyle and image associations of the Playboy brand.

James, VP, MBG - January 5, 2004

I think I had the Bunny as an x-mas-meal.

It's just an old publisher's dream and the easy-living of silicone-busted babes. But the brand itself -- although having great potential -- is dead. It was forgotten by people who have no eye for the power and influence of brands for the corporate equity. I hope soon someone at Playboy will remember that value. If not, it would be a mess.

Markus Klopfer, Advertising Student - January 5, 2004

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