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Can the BBC recover from the Hutton report?


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Can the BBC recover from the Hutton report?

Sure. I think that the BBC will recover from the Hutton report, because the BBC has a very profound credibility asset. Probably it would be a hard crisis, but they have to manage it with the best communications instruments and react honestly and sincerely, recognising the mistakes of their professionals. This reaction usually has good reactions from the public. It's only a question of being honest and telling the truth and the public will excuse it.

Elena - February 2, 2004

Can you spell 'whitewash?' If the sleeping public can open their eyes and really take a look at how questionable the so-called facts used to support the inquiry's results are, then maybe there would a questioning of the results. It doesn't take a rocket scientist to see that Blair and Bush both used lies to justify their war -- why should they stop now?

Anonymous, Retail Strategist - February 2, 2004

The BBC needs to reinvent 21st century world service -- we've been debating several workable concepts for about 12 months now: as a brand the BBC's great opportunity is being the world's most transparent social medium, representing people not governments and not commercial short-termism.

Unlike the US's biggest tv media brand CBS who has lost credibility on basic freedom of speech in refusing to play moveon.org's Superbowl ads, the BBC is easy to rebrand as being openly for the people again.

Chris Macrae, Trust-flow valuation analyst, valuetrue.com - February 2, 2004

Strange question... Of course BBC can recover! One thing is very important here - BBC is a truly global brand and Hutton bombshell didn't affect it too much abroad. That's why I'm absolutely sure of BBC's bright future.

Vadim, Reporter - February 2, 2004

I am a fan of the BBC and I do not believe that the brand is biased. Amongst many, the brand does live up to her 'Demand a Broader View' proposition. Fact is, the Hutton report may have merely bruised the BBC but has inadvertantly caused a severe injury to the government in charge. The British political establishment, like many others, will continue to behave inappropriately so long as their political agenda assumes enormous importance. The public at large is simply fed up with the attitudes and indiscretions of leaders in charge. 'In the name of the father'...can the political establishment that lets a security apparatus's indiscretions be overlooked be trusted in the first place?

Raghunath, Marketing Coach - February 3, 2004

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