Comparative Brand Analysis | US Presidential Elections


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How do the candidates for US president measure on brand?

Simple: Bush hasn't delivered on the brand promise laid out in 2000. Time to try a different product.

American Citizen - October 1, 2004

You can't promise the public brand. You promise results, which I believe Bush has, even if it isn't on the timetable everyone would have liked.

Kerry, on the other hand, has yet to decide what his brand is. Once he does, then I'm sure he will market it very well. For his sake, I hope that's before November 2.

Heather Walls - October 4, 2004

Reading the faces of the candidate, I chose Kerry. I would buy from him based on the fact that his brand looked more reliable, direct and honest.

Anon - October 4, 2004

McDonald's cannot market itself as a French restaurant without ridicule from those who know what it really is.

Kerry's taken polar positions: 'wrong war' and 'I'll get a coalition.' How can he get a coalition for a 'wrong war' position?

Nick - October 4, 2004

I'm buying the Kerry brand (even tho I'm not sure what it stands for) simply because I've seen the Bush brand at work, and it's 'un-usable' for me, to say the least.

The Bush brand has clearly made an enemy of me by its stance on several HUGE issues, like un-prompted war, the seperation between church and state, the environment, gay (human) rights, overall moronic behavior ('bring it on') and of course, NASCAR.

Lee Peterson, Ex. Dir. of Design, Confidential - October 4, 2004

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