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What is the future for HP?

HP should focus on their core strength: Printers.

They should cut losses, weed out their products and stop competing against IBM on servers and Dell on personal computers.

Myles Jamito, Brand and Design Consulting - March 5, 2005

What about going back to 'The HP Way"?

Filiberto Amati, Consultant in Marketing and Communication, filibertoamati.com - March 6, 2005

Markus Freund, Publicity, Friday Night Skate - March 7, 2005

HP should weed out their low-margin and money losing products and focus on what they are really good at and admired for. Why try to be all things to all people instead of doing what you do best?

Kassim Chaudry, Sr. Proj. Mgr., BrandWizard Technologies - March 7, 2005

HP can span business and consumer brands, but has to decide if that is optimal. They used to do this in the early LaserJet consumer days – their business brand carried the consumer goods.

But today, HP’s biz customers are losing brand faith and HP is not adapting to the commoditization of their business line products. IT buyers see no differentiation, and the old brand loyalty HP had has all but disappeared.

As HP business products get driven into commodity status, they have to create (revive) a brand that revolves around services and solutions, which is becoming the IT demand point.

Guy Smith, Principal, Silicon Strategies Marketing - March 7, 2005

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