“If Glazer runs it like a company, with no emotional connection, the team cannot last. He’ll cut trade players and cut costs as soon as we lose a season. This short term outlook will have long term repercussions.

Ironically, we need Glazer to run it like a brand with the loyalty and love that one should bring to the game (and by extension that one would bring to a brand). Unfortunately, it seems that he is not a fan and it seems unlikely he’ll run the business like anything more than a commodity.”  

Glazer will be of no harm if he leaves the club the way it is and just invests in transfer fees instead of putting up tickest prices and selling our key players, But our club is now in debt and we may lose our competitve edge in the local and European leagues.

It's dark days for the club, and as fans, we need to hear Glazer explain himself and his vision for the club. 

However why be like everybody else when you can be different? Look at Barcelona. Barcelona is an example of a very strong brand which has been managed differently. They are still a club owned by its members, they do not have shirts with company names on, etc. And still Barcelona's economy is extremely strong and healthy.

I think Manchester's customers/fans will stay loyal to the brand. But in the long run this could hurt the brand. 

This could be the wake-up call for them to really earn their money? 

What will be the long-term impact on the brand?

The brand will no doubt survive, most fans will forget and go on supporting the team and merchandise will still be sold.

Unfortunately the magic that made the brand famous will be gone and brand will be less of a powerhouse than it once was.

Perhaps a good analogy for the United States market would be if Richard Branson bought the Green Bay Packers.