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Army of none? Can the US Army improve its brand image? Borat Vs. Kazakhstan Army of none? Can the US Army improve its brand image?
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Army of none? Can the US Army improve its brand image?
 
 Any army does not promote death and destruction but Training in assorted arts and skills. This is particularly of value for the lower educated or those with less social skills and employment opportunities. It has always been thus. 
Norman Clark, Principal, Associates In Training - January 2, 2006
 
 They can start by just telling the truth in their advertising. 
Mike Lenhart, Principal, ML Designs - January 2, 2006
 
 Their opportunity lies in focusing on "training" for future advantage, against their current primary target audience which I would guess is young, underprivileged, or under-means kids. 
Dennis Flynn, Founder, The Sonar Group - January 2, 2006
 
 I think that the opposite of their current strategy would be more effective. With a “skills and training” message they are competing with vocational schools, community colleges and apprenticeships, none of which are as deadly as the military. A more emotional message, exuding honor, valor and the like would be more effective with this market, not to mention pull them out of the Vocational School industry and into the Honor industry. 
Evan B Nicholson, Vice President, Chapman University Ad Club - January 2, 2006
 
 I agree with appealing to the "honor" market as well. I think a position like this would have greater attrtaction on men and women in search for valor, integrity and courage in a society deficient of these principles. 
Joshua Claflin, Principle, Garrison Everest IAD - January 2, 2006
 
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May 1, 2006 Muhammad Ali: Great salesman or great sellout?
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Apr 3, 2006 Can Apple Corps and Apple Computer work it out?
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Jan 30, 2006 Better to brand the medical equipment or the profession?
  When consumers can buy medical equipment at a pharmacy or from a licensed profession, where should branding efforts be focused?
   

 

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