Apple Corps should fix its hole in identity by coming up with a relevant business, not suing others who are more successful. It appears its business model is just to sue Apple Computer every decade as a revenue generator.
Anonymous - March 31, 2006
Well, I wouldn't go THAT far. I am on Apple Computer's side, and I do believe that they technically should be fine (since they had agreed to not distribute PHYSICAL music, and mp3s aren't actually physical), but maybe violated the contract "in spirit." Law is law, though.
Tokyohanna - April 2, 2006
it would be interesting to know how much apple corps has invested in its brand since 1991, as against apple computer and iPod. The danger of confusion seems minimal to me, and this case little more than an exercise for spare corporate lawyers to generate marginal revenue.
Siggy - April 2, 2006
apple computer and iPod are Established brands and enjoy top of the mind awareness besides enjoying high market share given the catagory in which they compete therefor the legal action initiated by the apple music seems more based on intention of getting PR. Therefore apple corps should rather desist from such action in future. In case there is a voilation of agreement or contract that could be amicable settled without making the issue public.
Hakim, Branding consultant, BI&P - April 3, 2006
Apple corps is simply cashing in on itunes success. Why didn't this come up when itunes was started, rather than waiting for the billionth itune to be downloaded?
Peter Roxburgh, Marketing Manager, WCF - April 3, 2006