Kazakhstan is already favorably recognized by the US government, China and other global powers as an energy-rich resource as well as an ally and key player geographically on the war against terror. If the movie resonates with audiences in its entertainment value, a few political/social jabs will only raise "brand awareness" and garner the attention the country needs to highlight its political involvements and social interests in the media and distinguish it apart from neighboring CIS states.

Under the spotlight - successes from recent political and social reforms, a continued push to move the country to a more "democratic" state of affairs, and greater emphasis on geopolitical policies (i.e., involvement in post-war reconstruction efforts in Iraq and Afghanistan/increase of foreign access to oil and gas reserves) will be critical in developing the country’s brand image and establishing long-term brand equity.