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What's in Store for 2007?

What's in Store for 2007?


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What's in Store for 2007?

We're going to see more Web 2.0 companies emerging this year. And the iPhone will be revolutionary!

Fred George Williams, Branding Manager, BrandMeNow - January 26, 2007

Apple will soar with the iPhone, Qantas will crash as new private equity owners loose the plot, Microsoft will sink out of view with Vista, and Google will continue to grow.

Chris Riley, Consultant, PR Enterprises - January 26, 2007

Branding partnerships, we've seen it with Nike & iPod and Absolut and Ikea, there will be more. A TV brand will make an enormous first move into the YouTube space and reap the dividends. We will see the continued rise of the instabrand - let's remember most of your brands on your North American survey didn't even exist 10 years ago. Brands will leap into mass customization and consumer collaboration but will fall short of complete open-source culture.

Sean Moffitt, President, Agent Wildfire - January 27, 2007

Entertainment & gaming will reach a new dimension in 2007. Apple has just taken the lead with the iPhone & digitized TV entertainment. Surprisingly both entertainment & gaming were not in any continents list. One can expect brands like Pixar, Xbox, PS3, Universal, Disney in the list. A lot of behind the scene activities are going on and with digitization set to be the next revolution (that is if it already is not) I will not be surprised.

Amit Gadkari, Sr. Business Manager, Star Retail LLC UAE - January 28, 2007

We'll definetly see more brands taking advantage of the environmental trend. In USA, 251 000 hybrid vehicules have been sold, a growth of 22% compared to year 2005. We hear more and more everyday on global warming and the organic market has also experienced a major growth. A "green" positionning will represent a great opportunity in 2007.

Anabelle Dubois - January 28, 2007

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