Do people, or does time, kill our favorite brands?
it seems as we (society) are constantly bombarded with Ads (T.V. , Radio, Print) our relationship with brands is in a direct ratio with interest. The more brands their are the less time we stay with each in our search for that "Something New and Hot". Perfect example for such is the older generations, "Grandma wouldn't use ANYTHING but jiffy for corn bread"; whereas the x generation only cares about if the store has cornmeal and how much.
Walker, Antisocial, ME - March 30, 2008
I think that people and time can kill are favorite brands. Both have a significant amount of pull or power to see how the brand is doing. From the aspect of people, they can kill a brand by either saying that there product is not good, to expense or the way the product was designed. For example when Kobe Bryantís show Adidas Crazy 8 came people bought the show because it was Kobeís show but, later people had complaints about the shoe saying that it was uncomfortable, wore down to easy and they didnít like the design of the show. The people affected Adidas so, a month after the Crazy 8 was released they came out with the Crazy 1 which was reviewed as more comfortable and didnít where down has much as the Crazy 8. Also you can see that time was a factor for Adidas because when they heard all the bad reviews with the Crazy 8 they released the Crazy 1. Adidas was in a downfall with product at that time and they knew if they didnít release a new product soon, people would buy Jordanís or Nike brand shows than Adidas. Time was a huge factor for Adidas. So, you can see that time and people can a affect brand.
crh52 - March 30, 2008
People kill brands more than the calendar. Think of brands that have withstood time: Rolex, Tiffany, Polo, BMW, Coke, even Tide in the soap arena. They all deliver on their promises to consumers. It's just much harder to launch a new brand in today's cluttered marketplace. Note: Harder but not impossible.
jb, marketing principal - March 31, 2008
There can be little doubt that it is only people kill brands. By people I mean it is either the consumers who don't buy the brand for whatever reasons, or it is the brand managers who by mismanaging the brand kill it.I believe brands transcend time and we have witnessed brands which are decades old if not centuries old.Products can come and go, but brands can live for ever.
N.Prem Anand, Head - Department of Management Sciences,, D.J.Academy for Managerial Excellence, Coimbatore, India - March 31, 2008
If people do not manage their brands well,time will kill them.
It's all about effective brand mangement...
Deepak Parashar, Asst. Manager-Marketing, SKF India Limited - March 31, 2008