Are 3-D logos ruining or revolutionizing logo design?
In my view 3D logos are purely part of a range of tools and techniques that designers can employ to facilitate an appropriate Corporate Identity program. Corporate Identity for companies is about creating a relevant identifier, a unique tool to showcase and highlight a companies assets, as such, wether they be 2D or 3D, makes no difference if the Identifier is on brief. In the end with all Corporate ID's only time will tell.
Thomas de Masi, Creative Director, de Masi jones - May 5, 2008
the work of design is so important that you must anticipate all trends and use a 3D logo only like a marketing or communication tool to reinforce the impact of the branding. but a flat logo must tell all you need about a project, and must be the basis of your brand program coms.I´m agree with the evolution of design and the consumers are very changing but they always feel more comfortable, prefer and look for a great and stablished company, and it doesn´t get with a pop out design.
Paco Torres, Consultant, Marketing Estrategas - May 5, 2008
I think its a fairly timely debate - as there are so many shiny logos being created every day. Some make sense- the identities they represent are given a big injection of liveliness and depth which was denied them before And they are all the stronger for it. Others are pointless pastiches of the Apple Aqua GUI that have no relevance to the underlying values of the brand and business. They are silly and distracting and invariably hard to implement. But to the out-of-the-box special effects designers, and clients who know no better, they've cool. Mmm... Like David Brent...The truth is both arguments are right. What is needed is a little discretion and thought on the part of the designers. Just because Adobe says you can, doesn't mean you should...
Jonathan Bonsey, Creative And Managing Director, The Bonsey Design Partnership - May 5, 2008
A logo is as good as it looks. The test of a good logo is in its ability to retain its charactrer, look and feel irrespective of its size -- whether in a business card or on a large billboard. Many 3D logos fail in this respect. They tend to lose their identity when subjected to dimesnional stress such as reduced to fit a business card. 3D renditions do generate an immediate impact but may not create lasting impressions. End of the day conventional logos are more durable and sustainable.
S Premkumar, Consulting Designer, iStrategy - May 5, 2008
Very simply put: There is good design, and there is bad design. A bad design cannot be saved by a gimmicky 3D effect and in the same breath, a good design can very easily be ruined by it. 3D effects should only be used in the event that they add real value to the visual communication of the brand and not as a fashionable "seller".
Jessie Van Eck, Designer, Interbrand Sampson - May 5, 2008